Richard Seppala’s New Webinar Shares Marketing Secrets for the First Time

It’s been years in the making – but Richard Seppala, “The ROI Guy,” is finally revealing all the secrets behind his breakthrough marketing ROI system, The ROI Matrix.

Seppala, who formerly served in senior marketing roles at major corporations, gave up big business for small business a few years ago. At the time, his newborn son needed his attention and he no longer felt comfortable with the non-stop traveling he had to do for the company he worked for.

That’s when he had the brainstorm that led to his becoming “The ROI Guy.” Seppala had learned an incredible amount of inside corporate marketing secrets on the job; he realized he could easily translate those secrets and put them to work for medical and dental practices, small businesses and entrepreneurs.

With that mission in mind, he began to create and sell tracking systems that would enable any small business to automatically measure the response to any marketing campaign. By knowing how many leads a campaign generated, a business could judge which ones were successful and which ones weren’t worth the cost.

The problem, though, was that the number of responses didn’t tell the whole story. The real ROI number needed to reflect how much in sales each campaign generated, not how many people called as a result. For example, a campaign might only generate 4 leads – but if each of them bought high-priced services or products, the campaign still would be considered very lucrative. Conversely, another campaign might generate 400 leads – but if very few of those prospects actually bought, that particular marketing wouldn’t be worth the time and effort.

That’s why Seppala worked with a development team for years to perfect The ROI Matrix. Not only would this new hi-tech system be able to measure, to the penny, how much in sales each campaign generated, but it would also enable the business to automatically capture contact information for each lead as well as trigger valuable follow-up marketing, ensuring a prospect would never get lost in the shuffle of the day-to-day business operation.

Several of his clients (including his wife the dentist!) trialed the new system and discovered for themselves the amazing results that The ROI Matrix delivered. Suddenly, they could see exactly how well their marketing was doing through their own exclusive online portal, 24/7.

The ROI Matrix contains a whole lot of other money-saving and money-making features that make it easy for any entrepreneur or business to market consistently, aggressively and successfully. The challenge for Seppala, however, was to explain an innovative system that was incredibly effective and simple to use, but a completely new product.

Seppala teamed up with TSM Media to create a special Webinar that showcases The ROI Matrix, as well as the innovative marketing strategy behind it. For the first time, viewers can “Enter the Matrix” and discover the difference this exciting breakthrough can make to the bottom line of a business.

“The ROI Matrix” represents the culmination of everything I know about how to make marketing as profitable as possible,’ says Seppala. “I couldn’t be prouder of it – and I can’t wait to see my clients reap its rewards.”

Richard Seppala, “The ROI Guy,” is a nationally-known ROI expert, best-selling author and host of “ROI TV.” For more about him and his new Webinar about The ROI Matrix, visit www.TheROIMatrix.com .

Hi, Richard Seppala, “The ROI Guy,” here. For months, I’ve been writing about the forthcoming launch of my most powerful marketing tracking system yet, The ROI Matrix.

Well, I’m excited to say that launch is finally here.

Now, I’m well-acquainted with the profitable benefits this breakthrough system delivers to every kind of small business – from a single entrepreneur to a medical practice to a vacation resort. But it can be a little difficult to explain to someone who hasn’t been working on it 24/7.

That’s why I created a new free Webinar that lays out everything The ROI Matrix does to maximize your marketing firepower. I hope you can take the time to watch. Not only will you learn a lot of top-level marketing secrets, but you’ll also find out how The Matrix delivers an affordable high-end top-to-bottom marketing system that enables you to focus on what makes you money, capture and store lead contact information instantly and automatically trigger crucial follow-up marketing that insures you never lose a prospect.

Best of all, it does all this easily and without you or your staff having to lift a finger. Well, okay, you will have to answer some simple emails along the way to ”feed” The Matrix, but, basically, it does all the work for you – and you can check out your real-time data anytime you want on your exclusive web portal.

But writing about The ROI Matrix doesn’t really do it justice. And again, that’s why I created the Webinar. I’m so excited about this system that I’ve thrown in a lot of amazing bonuses and discounts just so people will give it a try – and you don’t have to commit to any long-term contracts to take advantage of all that free stuff either.

So please, visit www.TheROIMatrix.com to find out more about the Webinar and about The Matrix itself. You can even contact me directly at Richard@YourROIGuy.com for a free consultation.

Just don’t show up at my house – I might not be there.

Richard Seppala Uses Big Screen Strategy for his Biggest Product Launch

Richard Seppala, aka “The ROI Guy,” has made it his mission to help small businesses and entrepreneurs maximize their marketing dollars with innovative and affordable hi-tech tracking tools. Now, on the eve of the launch of his most powerful system to date, “The ROI Matrix,” he’s taken his own marketing to a whole new level of creativity – with a big budget take-off of the 1999 Keanu Reeves epic, “The Matrix.”

Teaming up with Ryan Baker and Jason Ross of the Orlando media company TSM Studio, Seppala took the Hollywood approach to create a dazzling series of videos that showcases his new breakthrough tracking system, which, for the first time, calculates the exact ROI – Return on Investment – of every marketing campaign implemented by a business. This allows a client to focus on the marketing that makes the most money – and cut the wasteful campaigns that are an unnecessary expense.

Richard Seppala takes you into “The ROI Matrix”

“This was the most amazing system that I’ve ever been able to offer to businesses,” says Seppala. “And I was determined to find an awesome way to showcase this awesome new product.”

“It was exciting to go beyond the usual boring approach to a marketing video and make it fun,” Ross added. “Richard wanted this to be professional from start to finish. That meant having the videos scripted by a pro screenwriter, getting the right costumes and locations, taking the time to light it properly and putting in a ton of effects to replicate the look and feel of the original ‘Matrix’ movie. We even created all-original music for this project.”

Seppala not only expected a lot from TSM Studio – he expected a lot from himself. “I’ve never had a client put himself in make-up and costume and play a different character like Richard did for this project,” continues Ross. Not only that, since this was scripted, everyone had to remember their lines. We didn’t think Richard would actually memorize his – but, I’m happy to report, he did!”

The final videos form a three-part sequence in which Seppala plays himself, as well as the grey-haired and bearded ROI Matrix “Architect.” The videos, which can be seen at Seppala’s website, www.TheROIMatrix.com, as well as on his “ROI Guy” Facebook page, effectively showcases Seppala’s new system – and adds just the right dose of humor along the way.

“It’s one of the coolest things we’ve ever done,” concludes Ross, “and we’re already starting to plan the follow-up video!”

Richard Seppala, “The ROI Guy,” is a nationally-known ROI expert, best-selling author and host of “ROI TV.” Find out more about him and his new breakthrough marketing tracking system, The ROI Matrix, at www.TheROIMatrix.com .

Hi, Richard Seppala, “The ROI Guy,” here. Because it was finally time to launch my most powerful marketing tracking system yet, The ROI Matrix, I decided to give it the biggest possible send-off possible.

Working with Jason Ross, CEO of Orlando’s TSM Studio, we produced a real big-screen epic – our own lavishly-produced and slightly-twisted version of the classic science-fiction epic, “The Matrix.” And because we needed someone with the kind of awesome charisma who could hold an audience and leave them begging for more….I decided to play the lead part.

Please stop laughing and keep reading.

Having never really professionally acted before, I realized there were several challenges to the movie-making process. First of all, there are these things called “lines” that you have to actually memorize; you can’t just go out there on the set and make small talk in front of the camera. At least that’s what I was told by Jason.

On set with The ROI Matrix video. I’m the good-looking one.

So, while my wife was watching “Desperate Housewives” on a Sunday night, I was sitting in the kitchen, reading the script over and over, and pretending to be the enigmatic figure behind an amazing hi-tech virtual world of limitless information. But that was easy…because that’s who I actually am.

To make things even more complicated, I wasn’t just playing one part – no, I was playing two. This was something the guy in “The King’s Speech” didn’t even try to pull off – and he won an Oscar! I not only had to play myself, but I had to play “The Architect” – with special make-up that gave me a grey beard and grey hair. I looked a little like Colonel Sanders without the chicken.

But the end result, I think, is fantastic. TSM Studio did an amazing job of producing an entertaining series of videos that I think you’ll enjoy. You can check them out at my website, www.TheROIMatrix.com.

And while you’re at my website, check out The ROI Matrix itself. There’s a reason I went to all that time and trouble (and don’t get me started on the expense!). It’s because I believe The ROI Matrix can truly revolutionize anyone’s business and turn it into a money-making machine.

Believe me, it works better than I act!

If you want to know more about The ROI Matrix and what it can do for you, contact me at Richard@YourROIGuy.com for a free consultation. Please, no autographs.

Richard Seppala, founder of The ROI Matrix, a marketing ROI company, writes about the importance of calculating your marketing ROI.

Orlando, FL – March 23, 2011- Richard Seppala, founder of The ROI Matrix, a marketing ROI company, recently published an article on his website (http://www.yourroiguy.com/) about the importance of knowing your ROI. The article, titled “Your ROI: THE Most Important Number for Your Business” discusses the difficulty many companies have in calculating their marketing ROI and explains why it’s a critical figure to know.

Richard Seppala writes, “So what was your ROI in 2010? Do you know? Are you guessing? Are you “playing it by ear?” This is a common mistake, as many business owners think that it’s easy to determine their ROI just by paying attention.”

The ROI Matrix specializes in ROI calculation. They help clients to determine their marketing ROI which enables each client to allocate their marketing budget in the most efficient manner possible.

The entire article can be found at http://www.yourroiguy.com/articles/your-roi-the-most-important-number-for-your-business.php

To learn more about Total Census Solutions, please visit http://www.yourroiguy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, founder of The ROI Matrix, a marketing ROI company, discusses the importance of knowing your marketing ROI and explains how his cutting edge system can save you time and frustration.

Orlando, FL – March 21, 2011- Richard Seppala, founder of The ROI Matrix, a marketing ROI company, recently published a blog on his website (http://www.yourroiguy.com/) offering a solution to businesspeople who don’t have time to calculate their ROI. The article, titled “Put The Calculator Away!” explains that business owners no longer have to choose between not knowing their ROI or spending countless hours calculating it.

Richard Seppala writes, “Trying to market your company without knowing your ROI is like trying to hit a three-point basket blindfolded. You may hit a shot every once in a blue moon, but you’re going to waste a whole lot of time and effort.”

The ROI Matrix specializes in ROI calculation. They help clients to determine their marketing ROI which enables each client to allocate their marketing budget in the most efficient manner possible.

The entire article can be found at http://www.yourroiguy.com/blog/put-the-calculator-away.php

To learn more about The ROI Matrix, please visit http://www.yourroiguy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

We’ve talked about the importance of knowing the ROI (return on investment) of your marketing and advertising campaigns. Without this knowledge, you’re essentially taking shots in the dark. You’re throwing money and time into campaigns that may or may not be profitable for you. Unfortunately, as most business owners know, calculating the ROI of your various marketing efforts is not a simple task. That reality left businesses with an unpleasant choice—continue marketing in the dark, without access to vital information… or spend hours with a calculator trying to make sense of the data. Well, now there is a third option—with my cutting edge tracking and measurement systems, we can get the work done for you.

When it comes to calculating the ROI of your marketing campaigns, our system is simply the best and most efficient out there. The process is remarkably simple, yet powerful. We start by providing you with separate toll-free numbers for each marketing campaign you’d like to track. We then track each call and collect vital information about each caller. This system allows us to provide you with critical statistics such as cost per lead and return on investment, as well as providing a side by side comparison of your various media campaigns. Now, did you hear “take out your calculator” in there anywhere? No? That’s because you can forget about the math. We do it for you—allowing you to know exactly how effective each and every dollar that you spend on marketing really is.

Trying to market your company without knowing your ROI is like trying to hit a three-point basket blindfolded. You may hit a shot every once in a blue moon, but you’re going to waste a whole lot of time and effort. But trying to calculate your ROI is a tedious and difficult chore—something most business owners don’t have the time to do. My system will enable you to remove the blindfold and see exactly what you’re getting for your money—without spending hours playing with formulas on Excel. If you’re running or planning a marketing campaign, you need my ROI tracking services. Put the calculator away, stop taking shots in the dark… and start making money!

As you know, the bottom line success or failure of a business boils down to the numbers. Profit, revenue, labor cost, profit margin—each of these calculations (and others) are powerful indicators of the health of your business. But there is another number that is even more important to your business—your marketing ROI (Return On Investment). But unfortunately, because determining your ROI can be a complicated procedure (it doesn’t have to be, but more on that in a minute), many business owners never determine their ROI.

First of all, why is your marketing ROI so important? Simple: Knowing the ROI for each of your marketing investments tells exactly how successful each initiative is per dollar spent. And that enables you to stop spending money on campaigns that don’t produce results. It enables you to focus all of your marketing dollars on the initiatives that are the most profitable. Once you identify tactics with a strong positive ROI, you can invest money confidently—knowing that you’ll recoup your investment and more. In this economy, how many businesses aren’t looking for business? Knowing your marketing ROI allows you to pick up more business efficiently. And that, in turn, allows you improve all of your other financial numbers dramatically.

So what was your ROI in 2010? Do you know? Are you guessing? Are you “playing it by ear?” This is a common mistake, as many business owners think that it’s easy to determine their ROI just by paying attention. “I got ten leads through an email campaign and only four through a direct mail campaign,” the thinking goes, “so obviously the email campaign is a better investment.” But there is much more that needs to be taken into account. Perhaps your email campaign generated more leads and cost less—but what was the value of each lead? What if each of the leads generated by direct mail was converted into a valuable long term customer, while only 50% of the email leads were converted—and only into one time clients? As you can see, without an accurate ROI, you’re simply not able to properly measure the success of your marketing campaigns.

Fortunately, calculating your ROI doesn’t have to be a long and agonizing process anymore. That’s because I’ve developed an automated system to do the work for you. It’s called the ROI Matrix, and it utilizes unique call tracking numbers assigned to each form of advertising and marketing that you initiate. Analyzing the income from each lead generated allows you to accurately compare the results of each advertising and marketing campaign accurately. In addition, you’ll get a monthly conference call to discuss the results, live reports of your closing statistics, notification every time you missed a lead, a full monthly report of your conversion percentage compared to your industry’s benchmarks, and much more. There’s simply no reason to keep taking shots in the dark with your marketing initiatives. Don’t keep guessing at your ROI—let the ROI Matrix do the work for you.

Hi, Richard Seppala, your ROI Guy here – this month, I’m launching my incredible new marketing tracking system, “The ROI Matrix.” It’s been a long time in the works and I couldn’t be happier with the result. And I think my clients should be pretty pleased as well.

Why? Well, as I write in my new article, “Show Me the Money – For Real!”, The ROI Matrix, by utilizing the latest technology, goes beyond just measuring the number of responses a marketing campaign generates. Now, at last, we can measure “The True ROI” of a campaign. By weighing the cost of the marketing vs. the actual revenues it brings in, my clients can instantly see what marketing campaigns and placements actually make them the most money.

Why is this so important? Because just looking at the number of responses that a marketing piece brings in can be deceptive. In my article, I noted an ad can bring in 20 responses as opposed to another one that might bring in 3. But the second ad might have been for an expensive procedure that actually brought in a lot more revenue that the first ad. You can’t know that unless you actually measure the actual profit, in dollars and cents, of both ads.

Ultimately that information allows you to make more money from less marketing – because you know precisely which campaigns are the most profitable to focus on. And that allows you to raise your marketing and advertising ROI through the roof.

The ROI Matrix has a lot of other side benefits to it as well. Since it tracks your leads all through your particular buying process – as well as captures and uploads their contact info into your CRM software – you’re able to easily trigger automated follow-up marketing to make sure you maximize your conversion chances. Incoming lead phone calls are transcribed and recorded too, so you can review them with your staff to make sure they’re doing the best job possible of helping those conversions along.

There’s a lot more to talk about – so I invite you to find out more about this breakthrough system at www.TheROIMatrix.com. By the way, don’t be scared when you visit that web page – it’s just me behind those Neo shades!

Increase Your Marketing ROI – By Knowing the Numbers That Count!

Hi, Richard Seppala, the ROI Guy here. The object of all marketing tracking systems (including mine) is to answer the client’s eternal cry, “Show Me the Money!”

No, they don’t actually expect me to show them a wad of cash – at least I hope they don’t – but they do expect me to show them which of their marketing is making them the most money. That’s the point of tracking it, right?

In the past, the best we could do with the available technology was track the number of responses a marketing campaign would generate. While this was an important number to know, it still left clients in the dark as to how many of these leads were actually buying – and how much they were spending.

That left open the possibility that maybe an ad would generate 20 responses and be considered a success – while another ad would generate 3 responses and be judged not worth the cost and effort. Since that’s what the numbers suggested, that’s a reasonable conclusion, right?

Not necessarily. Suppose that first ad was for an incredible offer – a free examination at the dentist, for example. Now, suppose all 20 of those people came in to take advantage of the free exam – and didn’t really end up spending a whole lot if anything at all. When you add up the cost of the marketing ad and the cost of the hours put into the free office exams, vs. the miniscule dollars spent by those 20 leads, it could turn out that that ad was a huge money loser.

Now – take the second ad, the one that only generated 3 responses. Maybe that ad was for an expensive cosmetic dentistry procedure – and those 3 people ended up spending between two to four thousand apiece. Suddenly…that ad just became a big profit maker!

That’s why we spent so much time and money developing The ROI Matrix – an automated system that goes beyond raw response numbers to actually calculating how much money a marketing campaign generates, and compares that number to the cost of the marketing. This system requires minimal effort on the part of the business (answering a few basic questions prompted by automated emails) and, in return, delivers the kind of data that can instantly clarify which of the above two ads we talked about really was a success.

So now, when a client says, “Show Me the Money,” I can – for real! That means they finally have the essential numbers to determine the actual profitability of their marketing and advertising – allowing them to easily improve their marketing ROI.

Visit www.TheROIMatrix.com for more information on “The ROI Matrix” and how to make the most of your marketing. We’d love to “Show You the Money!”