Hi, Richard Seppala, your ROI Guy here. TV can be a problem. Mostly it’s made up of stuff you don’t want to watch.

On any given night, you can watch a reality show with some less-than-genius cast members yelling at each other about who spent the night with who, a cable news show with some Republican or Democrat yelling at each other, or a crime drama with two detectives yelling at each other – or at a bad guy.

In other words…there’s a lot of yelling. And frankly, none of that’s my idea of a good time.

What is my idea of a good time? Well, I am the ROI Guy, so my idea of a good time…

…is a show that could help people make money!

Well, I couldn’t find a program that really was to my liking in that category either. I just kept seeing some guys sitting around a pool filled with babes in bikinis telling me how I could make millions in real estate or gold or selling some energy drink with a name I couldn’t pronounce.

Don’t tell my wife, but I basically just looked at the babes. Anyway, it was obvious I had to take some serious action. Not with the babes, but with the whole TV thing.

The result? “ROI TV” – coming soon to my website at www.yourroiguy.com!

You can find out more about “ROI TV” in my new article, “Switch on ‘ROI TV’ – and Ramp Up Your Revenues.” Basically, I’ll be talking to a new marketing expert each week and bringing you new and innovative ideas on how to sell your business in ways you may never have thought about.

These experts really know their stuff – and are plugged into all kinds of exciting marketing methods and systems that can make a big difference to the bottom line of any business.

So stop by my website and check out “ROI TV.” Okay, I don’t scream obscenities at my guests who scream them back at me…but you never know what I might be up to on the second season!

Richard Seppala, known as the “ROI Guy”, recently discussed how his Video Mystery Shopper service is helping businesses step back and take an objective look at how their business is being perceived by their customers.

Orlando, Fla. – July 5, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently published an article on his website, http://www.YourROIGuy.com, called “Video Mystery Shop: Put The ‘Video Boss’ In Charge.” In the article, Richard shows how businesses can use their own “reality show” to send their ROI ratings sky-high, and why business owners occasionally might need to make someone else the boss.

“Not only am I advocating putting someone else in charge of your own business – I’m also saying that person should be someone you don’t even know. Hey, actually…it’s not even a person! Because a Video Mystery Shop service makes everyone – including you – accountable to a video camera,” wrote Richard.

“When you book a Video Mystery Shopper or Patient, someone will come to your office, they will have been hired to pose as a client, and they will secretly videotape their entire experience at your business with a hidden video camera. You and your staff will be able to review the entire tape after the visit – and there won’t be room for excuses,” Richard continued.

“The tape from a Video Mystery Shopper can be a shocking wake-up call. Maybe a customer’s left waiting for fifteen minutes without any attention paid to them. Maybe questions are ignored, sales openings are missed, follow-up appointments aren’t pursued, and maybe your staff comes off as just plain rude in some instances. And all of it may be completely unintentional, because no one’s paying attention to the right things. That doesn’t make it any better – nor does it help your business,” Richard wrote.

To read the entire article and learn more about Richard Seppala’s Video Mystery Shop Service, visit http://www.yourroiguy.com/articles/video-mystery-shop-put-the-video-boss-in-charge.php.

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the “ROI Guy™”, recently published an article about his powerful and effective new tool for doctors and dentists to measure their practice efficiency and in-house ROI.

Orlando, Fla. – June 3, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy,” provides health professionals across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns. Recently, Richard published an article on his website, http://www.YourROIGuy.com, called “Get The Real Picture Of Your Patient Procedure.”

In the article, Richard explains how his Video Mystery Patient service helps doctors and dentists effectively evaluate how their practice is being run, and if they are providing the proper and expected patient treatment and customer service. This ROI measurement system provides practices with mystery patients, equipped with a small, hidden camera, to record the entire patient experience from the minute they walk in the door, until they leave. The video provides for the staff a first-hand look at their practice from the eyes of the patient, and allow for constructive criticism or praise where needed.

Richard Seppala writes, “If you’re a doctor or dentist, you may hear about a problem with how a patient was treated at your practice. But you may write it off as exaggeration or an isolated incident. The problem, again, is you can’t see what happened. So you can’t really know what the situation was. Or if it’s a situation that happens on too regular a basis.”

“A Video Mystery Patient is the ultimate reality check for any practice, because the camera doesn’t lie – and it tells the story better than anyone’s individual perception. Let a thousand pictures help you improve the operation of your practice – and increase your in-house ROI,” Seppala continued.

To read the entire article about this service, please visit http://www.yourroiguy.com/articles/the-roi-guy-get-the-real-picture-of-your-patient-procedure.php

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the “ROI Guy™”, recently posted a blog on his website about his powerful and effective new tool for measuring workplace efficiency, Video Mystery Motivator

Orlando, Fla. – May 12, 2010 –Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy,” provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns. Recently, Richard published a blog on his website, http://www.YourROIGuy.com, called “Video Mystery Motivator.”

In the blog, Richard explains how established businesses can get stuck thinking that they’ve got their business perfectly on track, when in reality, most of these businesses or medical practices need a certain amount of motivation to make sure that they are always delivering the highest quality services to their customers or patients.

Richard explains on his website, the value of video mystery patients. “Mystery shoppers have been around for years, and are therefore, nothing new. However, video mystery shoppers or video mystery patients, provide you with the ability to see firsthand what they experienced at your office. You can see with your own eyes how your staff treated them and how presentations were given.”

“We all get into ruts with our businesses. We all hit days when we want to be comfortable, not be challenged and not have to try too hard. Our problems start when we string a whole bunch of those days in a row…in some cases until we retire,” writes Richard.

Enter Richard’s new Video Mystery Shop service – Video Mystery Motivator.

“The Video Mystery Shopper or Patient makes you try again,” explains Richard. “ When you hire my service, you and your staff don’t know when the Mystery Shopper is going to show up, take a secret video of the entire experience and put you all in the spotlight.”

“When you don’t know when someone’s coming in to secretly bust you – but you do know that at some point that person is coming in – it puts everyone a little more on their toes. The “Mystery Motivator” keeps everyone, including you, from being too comfortable,” remarked Seppala.

To read the entire blog about this service, please visit http://www.yourroiguy.com/blog/roi-guy-blog-video-mystery-motivator.php

Richard also recently launched ROI Guy Magazine, which provides small and medium-sized business owners and entrepreneurs with the latest information about marketing and advertising ROI.

To sign up to receive the new ROI Guy Magazine, visit http://www.yourroiguy.com/roi-magazine

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the “ROI Guy™”, recently published an article on his website about how using animals in marketing campaigns can have a powerful effect – increasing advertising ROI.

Orlando, Fla. – May 4, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy,” recently published an article on his website, http://www.YourROIGuy.com, called “Go Animal – And Increase Your ROI.” In the article, Richard explains how the use of animals in your marketing and advertising campaigns can improve your marketing ROI and brand recognition, even if the animal has nothing to do with your business.

Richard explains, “A new study took as its springboard the fact that one out of five new table wines introduced to the marketplace had pictures of animals on the label. Not only that, the AC Nielsen company found that so-called ‘critter wines” outsold the others by more than two to one!”

“People like friendly-looking animals – it personalizes the brand and makes it more accessible. Which explains the ongoing success of Tony the Tiger, Smokey the Bear and other animal pitchmen…If you put an out-of-the-box image – whether it be animal, vegetable or mineral – on your product or service, it actually could improve your overall ROI even though it may have no direct relation to what you do. As long as it doesn’t work against your business,” writes Seppala.

To read the article in its entirety, please visit http://www.yourroiguy.com/articles/go-animal-and-increase-your-roi-2.php

Richard also recently launched ROI Guy Magazine, which provides small and medium-sized business owners and entrepreneurs with the latest information about marketing and advertising ROI. Richard provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

To sign up to receive the new ROI Guy Magazine, visit http://www.yourroiguy.com/roi-magazine

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the “ROI Guy™”, recently launched the new ROI GUY Magazine, featuring marketing and advertising ROI news and strategies.

Orlando, Fla. – April 12, 2010 –Richard Seppala, ROI (Return on Investment) Marketing expert also know as “ROI Guy,” recently launched the full-color ROI Guy Magazine, available on his website, http://www.YourROIGuy.com.

ROI Guy Magazine provides small and medium-sized business owners and entrepreneurs with the latest information about marketing and advertising ROI. Richard provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

The current magazine covers the following topics:

· Quickly and Easily Track Internet Marketing to Determine Its Success

· Seven Steps to Create Successful Marketing

· Which Marketing Campaigns Make Money

· The Four Pillars of ROI

In the intro of the latest edition, Richard talks about his tracking system, “When it comes to marketing, information is crucial, and your leads need to be in your follow-up funnel as soon as possible. Traffic + Conversion = Cash. We provide essential services that help you control your marketing efforts and revise your strategies when necessary. The power of the ROI GUY Tracking System will free up your time, alleviate your frustrations and put more money in your pocket.”

To sign up to receive the new ROI Guy Magazine, visit http://www.yourroiguy.com/roi-magazine

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the “ROI Guy™”, Offers All-In-One ROI Measurement and ROI Marketing System called “The ROI Bridge.”

Orlando, Fla. – March 24, 2010 – On the heels of InfusionCon 2010, Richard Seppala, ROI (Return on Investment) Marketing expert also know as “ROI Guy,” is showcasing his innovative ROI marketing, tracking and measurement system called “The ROI Bridge,” which integrates with Infusionsoft Marketing Automation Software. Richard provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns. The ROI Bridge is one such system, providing Richard’s clients with invaluable information about their marketing and advertising ROI.

The “ROI Bridge” automates clients’ marketing campaign responses to such an incredible extent that they receive hard data on which marketing is most effective, capture contact information from every important generated lead, and that information is transcribed and uploaded to their marketing software. Richard’s clients are easily able to see the facts about which advertising was the most effective in generating new leads.

“With all my valuable years of experience measuring ROI and trying to help small and medium-sized businesses add value to all aspects of their marketing and advertising, I can honestly say this is the best all-in-one ‘marketing machine’ package I have ever seen. It saves you time, it saves you money and it even makes you money – by making sure you never lose a generated lead,” said Richard Seppala.

“If you’re a small or medium-sized business, you can finally play on a level field with this affordable solution,” Seppala continued.

The “ROI Bridge” gives clients five lead generation hotlines with separate toll-free numbers, where clients can attach a different hotline number to their different advertising placements or campaigns. When one of those campaigns generates a call from a lead, it’s answered by a custom pre-recorded message – which allows leads to opt in for a “Call to Action” (a free information pack or some other offer that they designate). During that call, each of those leads are tracked, recorded, and transcribed – so clients capture all their contact information and text of messages automatically. That contact information is then automatically uploaded to Infusionsoft Marketing Automation Software. Finally, Richard’s clients get a detailed report on their Marketing ROI based on the number of calls made to each hotline number.

For more information on the ROI Bridge, please visit http://www.yourroiguy.com/infusionsoft-bridge

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy^™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy in 2005 and provides advertising tracking for clients nationwide. The ROI Guy ^TM Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy^TM Tracking System is just that, as there is no easier system that “puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.