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Posts Tagged ‘advertising’

ROI TV: How The ROI Guy Is Singlehandedly Saving TV

Monday, November 8th, 2010

Hi, Richard Seppala, your ROI Guy here. TV can be a problem. Mostly it’s made up of stuff you don’t want to watch.

On any given night, you can watch a reality show with some less-than-genius cast members yelling at each other about who spent the night with who, a cable news show with some Republican or Democrat yelling at each other, or a crime drama with two detectives yelling at each other – or at a bad guy.

In other words…there’s a lot of yelling. And frankly, none of that’s my idea of a good time.

What is my idea of a good time? Well, I am the ROI Guy, so my idea of a good time…

…is a show that could help people make money!

Well, I couldn’t find a program that really was to my liking in that category either. I just kept seeing some guys sitting around a pool filled with babes in bikinis telling me how I could make millions in real estate or gold or selling some energy drink with a name I couldn’t pronounce.

Don’t tell my wife, but I basically just looked at the babes. Anyway, it was obvious I had to take some serious action. Not with the babes, but with the whole TV thing.

The result? “ROI TV” – coming soon to my website at www.yourroiguy.com!

You can find out more about “ROI TV” in my new article, “Switch on ‘ROI TV’ – and Ramp Up Your Revenues.” Basically, I’ll be talking to a new marketing expert each week and bringing you new and innovative ideas on how to sell your business in ways you may never have thought about.

These experts really know their stuff – and are plugged into all kinds of exciting marketing methods and systems that can make a big difference to the bottom line of any business.

So stop by my website and check out “ROI TV.” Okay, I don’t scream obscenities at my guests who scream them back at me…but you never know what I might be up to on the second season!

Advertising ROI Expert, Richard Seppala, Discusses How Bad Service Affects Marketing ROI

Monday, November 8th, 2010

Richard Seppala, known as the “ROI Guy”, recently discussed how bad service will almost always drive away potential revenue.

Orlando, Fla. – November 8, 2010Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently posted a blog on his website, http://www.YourROIGuy.com, called “Bad Service Trumps Good Product.”  Richard provides businesses and health professionals across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

In the blog, Richard wrote about a recent personal experience with a restaurant proved how important customer service is, regardless of how good the product is, or in this case, food.

Richard writes, “We all spend a lot of money on marketing and advertising what we have to offer – well, your prospects don’t care what you have to offer, if they can’t get you on the phone.  Just like my family didn’t care about how awesome the food was from the restaurant – if it comes two hours late, it doesn’t do us a whole lot of good!

“That’s why I worked hard on my latest all-in-one solution to handling incoming sales calls, “The ROI Matrix.”  As with my previous system, the ROI Matrix automatically tracks which marketing generated the call, captures the lead contact information, and answers the call with an automated message and a ‘Call to Action.’,” continued Richard.

“n addition, instead of just measuring the number of calls a marketing campaign gets, you also get a complete breakdown of the category of phone calls (wrong numbers, sales calls, repeat calls, and, of course, the calls you actually want – prospects who want to buy, buy, buy!), as well as the follow-through that determines how much new business your marketing actually generated.”

To read the entire article and learn more about Richard Seppala’s proven advertising and marketing ROI tracking systems, visit http://www.yourroiguy.com/blog/roi-guy-blog-bad-service-trumps-good-product.php

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Marketing and Advertising ROI Expert, “The ROI Guy” Richard Seppala, Featured in The Wall Street Journal as One of America’s PremierExperts

Tuesday, September 28th, 2010

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in The Wall Street Journal as one of America’s PremierExperts®, in recognition of being a leading expert in marketing and advertising ROI.

Orlando, Fl. – September 28, 2010 – An elite group of celebrity experts from various industries were featured in The Wall Street Journal in a full-page color spotlight on Tuesday, September 14, 2010. One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts®. Richard was chosen for this feature for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as the “ROI Guy™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy™ in 2005 and provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

In the Wall Street Journal feature, when asked for one big idea for business owners to help them thrive in our current economy, Richard Seppala replied, In life, whether it’s personal or business, we are all faced with challenges, some bigger than others. Sometimes, these challenges make you want to give up and throw in the towel. Consider my grandmother’s concept: ‘The Paradoxical Liberation Gained From The Discipline Of The Order.’ It’s a mouthful, but those are some of the most powerful words I have ever put to use. Never give up, stay focused on the task, and sometimes you have to do things that you don’t want to do to get where you want to be in life, but hard work will set you free.”

America’s PremierExperts® LLC is an organization that provides free expert information and content to consumers and journalists alike, and honors business experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The participants selected to participate in this year’s program are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs looking to give back by educating consumers, as well at distinguish their brand and increase revenues.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.  For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com

Marketing and Advertising ROI Expert, “ROI Guy” Richard Seppala, Hits Amazon Best-Seller List With New Book, “Power Principles For Success”

Monday, August 16th, 2010

Richard Seppala, marketing tracking expert known as the “ROI Guy,” recently hit Amazon.com’s Best-Seller List with his new book, “Power Principles for Success.”

Orlando, Fla. – August 16, 2010 – In collaboration with America’s PremierExperts®, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, recently released the book, Power Principles for Success. The book features the authors sharing their biggest success secrets for a life of health, wealth, happiness and prosperity. America’s PremierExperts® is a group of America’s leading experts in various fields of business. They are celebrity experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

Power Principles for Success was released on July 28, 2010. On the day of release, the book was a #1 Best-Seller in the Direct Marketing category. The book also reached the best-seller list in two other categories.

Richard Seppala authored two chapters in the book titled, “Refine Your Systems” and “The Power of Paradoxical Liberation.” Richard is recognized as one of America’s PremierExperts® for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as the “ROI Guy™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy™ in 2005 and provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

On Friday, July 30th, America’s PremierExperts® and all of the authors held the official launch party for Power Principles for Success in Times Square in New York City, NY.

To order your copy of Power Principles for Success, please visit http://www.amazon.com/Power-Principles-Success-Brian-Tracy/dp/0615369596/ref=sr_1_1?s=books&ie=UTF8&qid=1281555230&sr=1-1

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization dedicated to recognizing business experts in their field of expertise and offers business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., Media and Business development experts, founded America’s PremierExperts® to showcase entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field and making significant contributions to their industry and the marketplace as a whole. For more information on becoming one of America’s PremierExperts® visit http://www.americaspremierexperts.com/become-an-expert

Marketing and Advertising ROI Expert, “The ROI Guy” Richard Seppala, Featured in Newsweek as One of America’s PremierExperts

Thursday, July 1st, 2010

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in Newsweek as one of America’s PremierExperts®, in recognition of being a leading expert in marketing and advertising ROI.

Orlando, Fla. – July 1, 2010 – An elite group of celebrity experts from various industries were featured in Newsweek in a full-page color spotlight on Monday, June 21, 2010. One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts®. Richard was chosen for this honor for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as the “ROI Guy™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy™ in 2005 and provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

In the Newsweek feature, when asked for tips on health, wealth, business and success in the new economy, Richard Seppala replied, “The paradoxical liberation gained from the discipline of the order”- My Grandmother. Hard work will set you free.  Always dig deep within and keep moving forward.”

America’s PremierExperts® LLC is an organization that provides free expert information and content to consumers and journalists alike, and honors business experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The participants selected to participate in this year’s program are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs looking to give back by educating consumers, as well at distinguish their brand and increase revenues.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.  For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com

Advertising ROI Expert, Richard Seppala, Explains How The Right Lead Capture System Increases Marketing ROI

Wednesday, June 16th, 2010

Richard Seppala, known as the “ROI Guy™”, recently published an article discussing how marketing tracking systems can tell businesses the who, what, why, where and when of their business.

Orlando, Fla. – June 16, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently published an article on his website, http://www.YourROIGuy.com, called “Measure Marketing ROI to Answer the 5 ‘W’s’.” Richard provides businesses and health professionals across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

In the article, Richard explains how businesses need to understand the 5 “W’s” of their business to properly measure their marketing and advertising ROI. Richard writes, “When you run your business, can you imagine not knowing the Who, What, When and Where – let alone the Why – of the product or service you’re selling? Sounds ridiculous, right? Well, a lot of business people approach their marketing that way, even though they spend a large amount of time, money and effort on it.”

“Without tracking that marketing, they don’t who they’re reaching, what they’re accomplishing, when and where to do their marketing or why it works or doesn’t work. That’s not a great way to approach…well, anything really. Answering key questions about your marketing could be a real money-saver – as well as a money-maker – for your company,” continued Richard.

Richard explains that by properly using tracking and lead capture systems, businesses can easily increase their marketing and advertising ROI. When businesses know the answers to all 5 of those big W’s, they avoid mistakes and make the smartest, most informed moves that they can.

To read the entire article and learn more about Richard Seppala’s proven advertising and marketing ROI tracking systems, visit http://www.yourroiguy.com/articles/after-the-5-ws.php

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Marketing and Advertising ROI Expert, “The ROI Guy” Richard Seppala, Featured in USA Today as One of America’s PremierExperts

Tuesday, June 15th, 2010

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in USA Today as one of America’s PremierExperts®, in recognition of being a leading expert in marketing and advertising ROI.

Orlando, Fla. – June 15, 2010 – An elite group of celebrity experts from various industries were featured in USA Today in a full page color spotlight on Friday, May 28, 2010. One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts®. Richard was chosen for this honor for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as the “ROI Guy™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy™ in 2005 and provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

America’s PremierExperts® LLC is an organization that provides free expert information and content to consumers and journalists alike, and honors business experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The participants selected to participate in this year’s program are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs looking to give back by educating consumers, as well at distinguish their brand and increase revenues.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.  For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com

Marketing ROI Expert, “ROI Guy” Richard Seppala, Offers Health Professionals A Mystery Video Patient Service

Thursday, June 3rd, 2010

Richard Seppala, known as the “ROI Guy™”, recently published an article about his powerful and effective new tool for doctors and dentists to measure their practice efficiency and in-house ROI.

Orlando, Fla. – June 3, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy,” provides health professionals across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns. Recently, Richard published an article on his website, http://www.YourROIGuy.com, called “Get The Real Picture Of Your Patient Procedure.”

In the article, Richard explains how his Video Mystery Patient service helps doctors and dentists effectively evaluate how their practice is being run, and if they are providing the proper and expected patient treatment and customer service. This ROI measurement system provides practices with mystery patients, equipped with a small, hidden camera, to record the entire patient experience from the minute they walk in the door, until they leave. The video provides for the staff a first-hand look at their practice from the eyes of the patient, and allow for constructive criticism or praise where needed.

Richard Seppala writes, “If you’re a doctor or dentist, you may hear about a problem with how a patient was treated at your practice. But you may write it off as exaggeration or an isolated incident. The problem, again, is you can’t see what happened. So you can’t really know what the situation was. Or if it’s a situation that happens on too regular a basis.”

“A Video Mystery Patient is the ultimate reality check for any practice, because the camera doesn’t lie – and it tells the story better than anyone’s individual perception. Let a thousand pictures help you improve the operation of your practice – and increase your in-house ROI,” Seppala continued.

To read the entire article about this service, please visit http://www.yourroiguy.com/articles/the-roi-guy-get-the-real-picture-of-your-patient-procedure.php

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Advertising ROI Expert, “ROI Guy” Richard Seppala, Offers Video Mystery Motivator

Wednesday, May 12th, 2010

Richard Seppala, known as the “ROI Guy™”, recently posted a blog on his website about his powerful and effective new tool for measuring workplace efficiency, Video Mystery Motivator

Orlando, Fla. – May 12, 2010 –Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy,” provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns. Recently, Richard published a blog on his website, http://www.YourROIGuy.com, called “Video Mystery Motivator.”

In the blog, Richard explains how established businesses can get stuck thinking that they’ve got their business perfectly on track, when in reality, most of these businesses or medical practices need a certain amount of motivation to make sure that they are always delivering the highest quality services to their customers or patients.

Richard explains on his website, the value of video mystery patients. “Mystery shoppers have been around for years, and are therefore, nothing new. However, video mystery shoppers or video mystery patients, provide you with the ability to see firsthand what they experienced at your office. You can see with your own eyes how your staff treated them and how presentations were given.”

“We all get into ruts with our businesses. We all hit days when we want to be comfortable, not be challenged and not have to try too hard. Our problems start when we string a whole bunch of those days in a row…in some cases until we retire,” writes Richard.

Enter Richard’s new Video Mystery Shop service – Video Mystery Motivator.

“The Video Mystery Shopper or Patient makes you try again,” explains Richard. “ When you hire my service, you and your staff don’t know when the Mystery Shopper is going to show up, take a secret video of the entire experience and put you all in the spotlight.”

“When you don’t know when someone’s coming in to secretly bust you – but you do know that at some point that person is coming in – it puts everyone a little more on their toes. The “Mystery Motivator” keeps everyone, including you, from being too comfortable,” remarked Seppala.

To read the entire blog about this service, please visit http://www.yourroiguy.com/blog/roi-guy-blog-video-mystery-motivator.php

Richard also recently launched ROI Guy Magazine, which provides small and medium-sized business owners and entrepreneurs with the latest information about marketing and advertising ROI.

To sign up to receive the new ROI Guy Magazine, visit http://www.yourroiguy.com/roi-magazine

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Marketing ROI Expert, Richard Seppala “ROI Guy”, Launches ROI Guy Magazine

Monday, April 12th, 2010

Richard Seppala, known as the “ROI Guy™”, recently launched the new ROI GUY Magazine, featuring marketing and advertising ROI news and strategies.

Orlando, Fla. – April 12, 2010 –Richard Seppala, ROI (Return on Investment) Marketing expert also know as “ROI Guy,” recently launched the full-color ROI Guy Magazine, available on his website, http://www.YourROIGuy.com.

ROI Guy Magazine provides small and medium-sized business owners and entrepreneurs with the latest information about marketing and advertising ROI. Richard provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

The current magazine covers the following topics:

· Quickly and Easily Track Internet Marketing to Determine Its Success

· Seven Steps to Create Successful Marketing

· Which Marketing Campaigns Make Money

· The Four Pillars of ROI

In the intro of the latest edition, Richard talks about his tracking system, “When it comes to marketing, information is crucial, and your leads need to be in your follow-up funnel as soon as possible. Traffic + Conversion = Cash. We provide essential services that help you control your marketing efforts and revise your strategies when necessary. The power of the ROI GUY Tracking System will free up your time, alleviate your frustrations and put more money in your pocket.”

To sign up to receive the new ROI Guy Magazine, visit http://www.yourroiguy.com/roi-magazine

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.