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THE ROI GUY SAYS: MAKE THE PRICE MATTER!
Friday, July 31st, 2009
Hi, Richard Seppala, your ROI Guy here. In my new article, “Proper Pricing is Paramount,” I write about two new studies about discounting and how to make it have more impact.
The first study made it clear that offering a new product or service for free when another existing product or service is purchased doesn’t work …
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ROI Marketing Expert, “The ROI Guy” Richard Seppala, Featured in The Wall Street Journal as One of America’s PremierExperts
Thursday, February 18th, 2010
Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in The Wall Street Journal as one of America’s PremierExperts®, in recognition of being a leading expert in marketing return on investment.
Orlando, Fla. – February 18, 2010 – An elite group of celebrity experts from various industries were featured in The Wall Street …
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INCREASING YOUR ROI: PROPER PRICING IS PARAMOUNT
Tuesday, July 28th, 2009
The ROI Guy with the Latest Research on Pricing and Performance
Hi, Richard Seppala, the ROI Guy here. Sometimes the hardest thing to deal with when you’re offering a product or service is determining your pricing. Well, a couple of new studies offer some interesting insights into how your potential customers are likely to look at …
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