Your ROI Guy Product of the Month: "WHISPER FEATURE"

Richard Seppala, Your ROI Guy, here to talk about another one of the great services we offer at www.YourRoiGuy.com. Usually, I like to talk loudly about how wonderful one of our products is, but this time, I think I'll...whisper.

Didn't mean to give you eyestrain there, but the fact is the "whisper feature" on our call tracking service is a big help to a receptionist, a sales person or whoever answers your incoming sales phone calls. Because you know what people are calling about before you talk to them!

No ESP involved here, just simple technology. As you might already know, when we set up a phone call tracking system for you, we assign a different phone number to place on each of your different marketing campaigns. This makes it incredibly easy to measure the ROI on your advertising, because you know exactly how many calls you're getting from each campaign - which we also keep track of for you too.

(And, no, you don't have to buy an extra telephone for every phone number assigned – they all get routed to the number of your choosing!)

Assigning all the different phone numbers also creates the opportunity to tell you in advance what an incoming phone call is regarding. Say you're a dentist marketing your implant treatments. When a generated lead calls the phone number on the implant advertising, just before that call is put through to the staff person on your end, a "whisper" will come over the phone saying "Implant lead." Or whatever you want the whisper to say.

That way, your staff will instantly know why this person is calling and can shift into "sales" mode. They can get their game on, maybe pull out the implant info if they need to, and be instantly ready to sell your service. And if it turns out that whoever is answering the phone at that moment isn't the right person to sell the implant service, they can immediately transfer the call to the right person.

Forewarned is forearmed as they say – and it's a lot easier to get a sales call off on the right foot when you know (a) it is a sales call and (b) what the specific product or service is that the person is calling about.

Obviously, you and your staff have a different way of talking to a regular customer or client than you do to a potential new prospect. The "whisper" can help you to improve your marketing ROI by being prepared to make the most of the opportunity when a generated lead calls.

Find out more about call tracking and my other services specifically designed to help small and medium-sized businesses affordably increase marketing ROI by contacting me at info@yourroiguy.com.

And remember - a little whisper can mean a big difference to your bottom line!

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Success Stories

We have been using Total Census Solutions now for almost a year and have found it to be a very useful tool to help manage our marketing,evaluate, and control our marketing ventures. We have asssigned different tracking phone numbers to different campaigns and can tell exactly how many calls we are receiving from every single marketing piece and do not have to depend on the staff to record the proper refferal source. Just the other day we had to decide if we were going to rerun our yellow pages for next year. We ran the report to see the number of calls we received over the past year and then checked with the amount of patients that scheduled and the amount of production we did. This proved to make our decision so much easier and more important the proper decision for our practice.

In addition to providing an awesome tool for evaluating marketing Total Census Solutions has also provided us with a great tool for evaluating the way our phone is being answered and using the recordings as a tool to help train the front desk staff on the proper way to handle the calls.

Total Census has proven to be a very important and valuable business tool and we would not think of ever not using it.

Total Census Solution allows us to track leads without factoring human error and interpretation making it accurate. Our main focus initially was with our direct mail campaigns.

Also through the tracking we found out that our website, which from our old system told us was not a significant referral source, was contribution to 30% of our calls.

Another important part we found was our sales staff is performing better now just knowing they are being constantly monitored. We use those recorded calls to refine our conversations and it's an ongoing tool for management.

And the most amazing part is we haven't even touched the surface of the capabilities of the data Total Census provides up from their reports.

I think it is a good value for the money and I would expect to pay much more because on the quality of the system and their customer service.

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