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March 2009 NewsletterIn This Issue: Welcome From Your ROI Guy, Richard Seppala
Hi, and welcome to this month's edition of my eZine! And may I say, as "The ROI Guy," I intend to see you get a Return on your Investment by providing you with more great articles and info about how to boost profits and target your marketing dollars. March is an action-packed month – Spring is coming, daylight savings time kicks in and, for those who are Irish - or just want to be for one day of the year - St. Patrick's Day is also on the calendar. But you know what? You can join in the "Wearin' of the Green" every day of the year – by applying ROI measurement to your business. And no offense to the Emerald Isle, but I'm talking about the Green that comes from the money you'll save from misplaced advertising dollars – and that you'll earn by improving your customer sales calls. Most small and medium-sized businesses would definitely get their Irish up if they actually saw how much money they were losing from mishandled calls from interested potential clients and customers. I can help you pinpoint the exact problems – and offer proven solutions – to help you regain that lost revenue. Yes, it's no blarney to say The ROI Guy can help you find that pot of gold at the end of your marketing rainbow. And yes, I'm finally about to stop the bad Irish puns, relief is in sight! Except I did want to offer one last observation. Do you know why the Irish are so rich? Because their capital is always Dublin. Doublin'…Dublin…think about it. Or better yet, don't! Instead, enjoy this eZine and please feel free to stop by my website at www.YourRoiGuy.com for more about my services and how much they can do for your business. Now if you'll excuse me, it's time for my daily bowl of Lucky Charms...
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Success Stories"The ROI Guy is exactly what EVERY business needs. No one, and I mean no one, does a better job of helping you track your ROI and find the results that actually matter to your business. In any economy, particularly in an economy like the one we are experiencing now, where every dollar spent counts, we need to make sure we are putting our dollars towards the greatest ROI for our business. The ROI Guy helps us do that. I use the ROI Guy to track my marketing campaigns, and you should too." Nick Nanton, Esq.The Celebrity Lawyer www.CelebrityBrandingAgency.com "We have been using Total Census Solutions now for almost a year and have found it to be a very useful tool to help manage our marketing,evaluate, and control our marketing ventures. We have asssigned different tracking phone numbers to different campaigns and can tell exactly how many calls we are receiving from every single marketing piece and do not have to depend on the staff to record the proper refferal source. Just the other day we had to decide if we were going to rerun our yellow pages for next year. We ran the report to see the number of calls we received over the past year and then checked with the amount of patients that scheduled and the amount of production we did. This proved to make our decision so much easier and more important the proper decision for our practice. In addition to providing an awesome tool for evaluating marketing Total Census Solutions has also provided us with a great tool for evaluating the way our phone is being answered and using the recordings as a tool to help train the front desk staff on the proper way to handle the calls. Total Census has proven to be a very important and valuable business tool and we would not think of ever not using it." |
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