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February 2009 NewsletterIn This Issue: Welcome From Your ROI Guy, Richard Seppala
Hi, and welcome to the newest edition of my eZine! I'm Richard Seppala, "The ROI Guy," and I've packed this issue with lots of ways to help you "Go Green" with your business. No, I'm not talking about solar panels or wind power, I'm talking about fine-tuning your business marketing to make sure you're maximizing the money you have coming in and going out - yes, that all-important "Green!" For example, are you just "recycling" old marketing messages that may no longer work in today's economic climate? You may urgently need to change up your sales strategy for the changing times. And is your advertising "environmentally correct?" In other words, are you advertising in the right places? Are your direct mail pieces aimed at the right target group? Or are you wasting money with marketing campaigns that aren't generating the leads you want? Finally, consider trying some "alternative energy" with your customer service. Whether it's you, a receptionist or a sales person dealing with calls from generated leads, you want to make sure you're making the most of this incredible marketing opportunity. That's why looking at how those calls are being handled - or mishandled - can immediately boost your bottom line. Yes, even at a time when the world's biggest banks are hurtin' for certain, you can "Go Green" by measuring your marketing ROI ("Return On Investment"). It's the quick fix to wasting money - and a big step to making more! My Total Census Solutions has a variety of solutions to help you do just that. Check out my website at www.YourROIGuy.com for more about what ROI tracking can do for your business. Yes, there's been a big "climate change" when it comes to the economy - but ROI can lead you to a much greener profit picture! Your ROI Guy Product of the Month: "THE ROI BRIDGE" Hi, Richard Seppala "The ROI Guy," here with another great new marketing breakthrough available NOW from my Total Census Solutions! But first, let me ask a quick question - can you afford to lose a sale - or a potential new long-term customer - in these tight times? That was pretty easy to answer, I'm willing to bet - with a great big fat, "NO!" But how much money is slipping through the fingers of businesses all across the country, just because they're not put into the sales funnel in a correct or timely way? Marketing info that's directly coming into them? That's why I created "The ROI Bridge," a CRM integration system that's designed to work automatically with our Lead Generation Hotlines. Those Hotlines already capture the name, phone number and email address of each generated lead, and also identify which of your ad campaigns generated the lead. Now, with "The ROI Bridge," all that contact information is transcribed and converted into a format that is sent directly into Infusionsoft so you can implement seamless follow-ups. With this system, your business captures sales call data in a format easily used for later campaigns, bringing a whole new level of automation to your marketing efforts. That saves you two very valuable things - time and money. This is how it works. TCS provides you with one of our Lead Generation Hotline numbers. You advertise that people interested in your product or service can call that toll-free number to request a free information packet - and they won't even have to talk to a salesperson to get the freebie. We then provide you with a custom pre-recorded message that will ask for the caller's phone number, name, address and email. What "The ROI Bridge" then does is capture all the contact info from the call, transcribe it, and upload it into an Excel sheet (and, as noted earlier, we also flag the ad source that generated the call to measure its effectiveness at the same time). That Excel sheet is then put into the proper follow-up sequence into Infusionsoft, the premiere automated marketing software for small and medium-sized businesses. In other words, you no longer have to rely on your receptionist to get all the data you need. Generated leads will call to receive the free packet and leave all their marketing data behind to get it. That data gets automatically entered into a system that you can easily use for follow-up and future marketing campaigns. The ROI Bridge enables you to do the kind of automated marketing that large corporations do - but at a small business price! Plus you get to measure the effectiveness of your advertising placements at the same time. So if you're looking for an amazing new ROI marketing tool, look no further than The ROI Bridge. For more info about how it can help bridge your revenue gaps, contact me at info@yourroiguy.com.
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Special ReportAs Featured In
Watch PresentationSuccess Stories"The ROI Guy is exactly what EVERY business needs. No one, and I mean no one, does a better job of helping you track your ROI and find the results that actually matter to your business. In any economy, particularly in an economy like the one we are experiencing now, where every dollar spent counts, we need to make sure we are putting our dollars towards the greatest ROI for our business. The ROI Guy helps us do that. I use the ROI Guy to track my marketing campaigns, and you should too." Nick Nanton, Esq.The Celebrity Lawyer www.CelebrityBrandingAgency.com "We have been using Total Census Solutions now for almost a year and have found it to be a very useful tool to help manage our marketing,evaluate, and control our marketing ventures. We have asssigned different tracking phone numbers to different campaigns and can tell exactly how many calls we are receiving from every single marketing piece and do not have to depend on the staff to record the proper refferal source. Just the other day we had to decide if we were going to rerun our yellow pages for next year. We ran the report to see the number of calls we received over the past year and then checked with the amount of patients that scheduled and the amount of production we did. This proved to make our decision so much easier and more important the proper decision for our practice. In addition to providing an awesome tool for evaluating marketing Total Census Solutions has also provided us with a great tool for evaluating the way our phone is being answered and using the recordings as a tool to help train the front desk staff on the proper way to handle the calls. Total Census has proven to be a very important and valuable business tool and we would not think of ever not using it." |
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