Your ROI Guy Product of the Month: "IREFER"

Richard Seppala, Your ROI Guy, here with another great new service to help you boost your marketing ROI. This month, I'm proud to refer you to..."irefer."

No, I'm not giving you doubletalk – I'll leave that to the guy on late night infomercials selling miracle car wax. "irefer" is, in fact, an amazing new tool that dramatically improves your marketing word of mouth (or WOM, if you want to learn yet another fun new acronym!) with a minimum of time, effort, and most importantly in these down-sized times, cost.

I already have a few clients using irefer and they're very excited about the results. Here's how it works...

You direct satisfied clients to your irefer web page (that automatically gets set up for you – you don't have to do a thing except provide a logo and some info). There, you offer those clients a special incentive – a discount or a freebee – if they refer you to a certain number of their friends or business associates.

Those referrals – which are basically free quality leads – then receive an email from your customer inviting them to use your products or services and get a special introductory discount. You can also select to have a postcard delivered to them via snail mail if you want, containing the same endorsement from their friend and the same special introductory offer from you.

Basically, it's a win-win for everybody. Your customer and the referrals they provide all get a special deal, and you get more potential business. That's ROI you can believe in!

Not only that, irefer collects from your customers additional marketing information that you get to determine. irefer also sets up a tabulation page that contains all the information on the number of your customers that have signed up and the number of successful referrals they've given you. You can download everyone's information with the click of a button, as well as measure the success of your irefer campaigns.

By using happy customers to spread the word about your business – and rewarding them for doing it – you're generating quality leads you can bank on to improve your bottom line. And irefer does all the hard work for you – you just have to effectively direct your customers there to start the process!

I recommend the irefer service because it increases your marketing ROI by adding in "the personal touch" – it sells you through social networking rather than impersonal traditional marketing. Obviously, potential customers will trust the word of an associate over the usual marketing email or direct mail piece.

Find out more about this turn-key marketing referral program by contacting me at at info@yourroiguy.com.

I definitely refer "irefer."

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Success Stories

Richard Seppala and Total Census Solution has found a easy-for-me-to-use fix, for my most difficult productivity problem—to make sure my marketing is working…and working well.

FOR YEARS, I tried different things to find out what my true ROI was on all marketing. I trained, begged, and incentivized my staff to find out where our new patients were coming from. And at the end of the each and every month, only two sources came up “word of mouth and yellow pages.” I knew this wasn’t true because I knew I was marketing in different areas and I could see the increase in patient numbers, I just didn’t know from where.

And in defense of my staff, it wasn’t their fault. They would ask the patient and those were the answers they got. We would try to play detective and dig deeper for the true source but that was just crazy most of the time and didn’t give any better information.

But once we implemented Richard’s done for me system, it became a no brainer. Richard and TCS did all the work. We didn’t need huge internal tracking sheets or specialized equipment. We just answered the phone when it rang. And we weren’t relying on the inaccurate information from the patients anymore. We made marketing tracking 100% scientific and took the human error factor totally out. Richard provided everything we needed.

One of best features is the phone recording. We had hired a phone trainer who also did a random secret shopper calls once a month. I thought that was enough. But I found out, each and every call needs to be monitored and tracked. The once-a-month audit was too infrequent and the staff began to recognize when they were being audited and turned on the charm for that one call. It wasn’t a true representation. We found what is monitored improves, and now I am able to get my money’s worth out of my phone training investment. The team knows all their calls are being recorded so they need to step up their game.

We can use the recordings as needed for retraining because we have them right there. It makes us better.

I highly recommend Richard Seppala and Total Census Solutions. I urge anyone who is serious about customer service and getting your money’s worth out of your team and your marketing, you need to call him immediately.

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