Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in The Wall Street Journal as one of America’s PremierExperts®, in recognition of being a leading expert in marketing return on investment.

Orlando, Fla. – February 18, 2010 – An elite group of celebrity experts from various industries were featured in The Wall Street Journal on January 21, 2010. One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts®. Richard was chosen for this honor for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as “The ROI Guy™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy™ in 2005 and provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

In the feature, Richard Seppala was posed the following question: “What is the one big business idea you would give business owners to help them thrive in our current economy?” Seppala replied, “In order to create wealth, you’ve got to be able to control your spending. Start by not wasting money on your marketing. Track your ROI and save money on marketing that stinks!”

America’s PremierExperts® LLC is an organization that provides free expert information and content to consumers and journalists alike, and honors business experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The participants selected to participate in this year’s program are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs looking to give back by educating consumers, as well at distinguish their brand and increase revenues.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.  For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, was recently inducted into the National Academy of Best-Selling Authors™ for the performance of his books, “Big Ideas For Your Business” and “Shift Happens.”

Orlando, Fla. – February 2, 2010 – ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, was recently inducted into The National Academy of Best-Selling Authors™ after releasing the books, Big Ideas For Your Business: America’s PremierExperts® Show You How to Make Your Business More Fun & More Profitable, and Shift Happens: America’s PremierExperts® Reveal Their Biggest Secrets to Help You Thrive in the New Economy. The books were written in collaboration with America’s PremierExperts®, a group of America’s leading experts in various fields of business. They are celebrity experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

Big Ideas For Your Business was released on July 23rd, 2009. On the day of release, the book reached the best-seller list in two categories, the Management and Leadership - Systems and Planning category, and the Business Management category.

Shift Happens was released on November 19, 2009. On the day of release, the book was a #1 Best-Seller in the Direct Marketing category. The book also reached the best-seller list in two other categories, the Entrepreneurship category, and the Communications category

Richard Seppala authored a chapter in Shift Happens titled, “Information + Automation = The Right Recession Combination.” In Big Ideas For Your Business, he authored a chapter titled, “Call Recording and Management for Maximum ROI Marketing” Richard was chosen as one of America’s PremierExperts® based on his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

The National Academy of Best Selling Authors™ was founded by two attorneys, JW Dicks, Esq. and Nick Nation, Esq. who are also best selling authors and represent authors and experts nationwide. Both of the attorneys are members of multiple organizations, associations and academies that recognize and honor the best in the business, and they thought a similar organization should be created for Best Selling authors who don’t always get recognition for their accomplishment. Authors themselves, they recognized that only a very limited number of books made the major New York Times Best Seller list and just like the awards shows put on by the entertainment-based organizations, they wanted to have more categories for authors to be accepted and recognized for their accomplishment. The National Academy of Best Selling Authors™ now honors authors from many of the leading independent best-seller lists.

To order your copy of Big Ideas For Your Business please visit http://www.amazon.com/Ideas-Your-Business-Nick-Nanton/dp/1599321076

To order your copy of Shift Happens, please visit http://www.amazon.com/dp/0615322484/ref=cm_sw_su_dp

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about The National Academy of Best-Selling Authors™ visit http://www.academyofauthors.org/

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy ^TM,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy in 2005 and provides advertising tracking for clients nationwide. The ROI Guy ^TM Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy ^TM Tracking System is just that, as there is no easier system that “puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

The National Academy of Best-Selling Authors™:

The National Academy of Best Selling Authors™ was founded by two attorneys, JW Dicks, Esq. and Nick Nation, Esq. who are also best selling authors and represent authors and experts nationwide. Both of the attorneys are members of multiple organizations, associations and academies that recognize and honor the best in the business, and they thought a similar organization should be created for Best Selling authors who don’t always get recognition for their accomplishment. Authors themselves, they recognized that only a very limited number of books made the major New York Times Best Seller list and just like the awards shows put on by the entertainment-based organizations, they wanted to have more categories for authors to be accepted and recognized for their accomplishment. The National Academy of Best Selling Authors™ now honors authors from many of the leading independent best-seller lists.

To find out more about The National Academy of Best-Selling Authors™ visit http://www.academyofauthors.org/

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, recently hit Amazon.com’s Best-Seller List with his new book, “Shift Happens.”

Orlando, Fla. – December 8, 2009 – ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, in collaboration with America’s PremierExperts®, recently released the book, Shift Happens: America’s PremierExperts® Reveal Their Biggest Secrets to Help You Thrive in the New Economy. America’s PremierExperts® is a group of America’s leading experts in various fields of business. They are celebrity experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

Shift Happens was released on November 19, 2009. On the day of release, the book was a #1 Best-Seller in the Direct Marketing category. The book also reached the best-seller list in two other categories, the Entrepreneurship category, and the Communications category.

Richard Seppala authored a chapter in the book titled, “Information + Automation = The Right Recession Combination.” Richard was chosen as one of America’s PremierExperts® based on his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

On Friday, December 4, America’s PremierExperts® and all of the authors held the official launch party for Shift Happens in Times Square in New York City, NY.

To order your copy of Shift Happens, please visit http://www.amazon.com/dp/0615322484/ref=cm_sw_su_dp

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts™ visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole. For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com

Orlando, Fla. – December 3, 2009 – An elite group of celebrity experts from various industries were featured in Newsweek in a full page color spotlight on November 9, 2009. One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts®. Richard was chosen for this honor for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as “The ROI Guy TM,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy in 2005 and provides advertising tracking for clients nationwide. The ROI Guy TM Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

When asked for tips on health, wealth, business and success in the new economy, Richard Seppala replied, “In order to create wealth, you’ve got to be able to control your spending. Start by not wasting money on your marketing. Track your ROI and save money on marketing that stinks!”

America’s PremierExperts® LLC is an organization that provides free expert information and content to consumers and journalists alike, and honors business experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The participants selected to participate in this year’s program are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs looking to give back by educating consumers, as well at distinguish their brand and increase revenues.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole. For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in USA Today as one of America’s PremierExperts™, in recognition of being a leading expert in marketing return on investment.

Orlando, Fla. – October 6, 2009 – An elite group of celebrity experts from various industries were featured in USA Today in a full page color spotlight on September 17, 2009. One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts™. Richard was chosen for this honor for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as “The ROI Guy ^TM,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy in 2005 and provides advertising tracking for clients nationwide. The ROI Guy ^TM Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

America’s PremierExperts™ LLC is an organization that provides free expert information and content to consumers and journalists alike, and honors business experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The participants selected to participate in this year’s program are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs looking to give back by educating consumers, as well at distinguish their brand and increase revenues.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts™ visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy ^TM,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy in 2005 and provides advertising tracking for clients nationwide. The ROI Guy ^TM Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy ^TM Tracking System is just that, as there is no easier system that “puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts™ LLC:

America’s PremierExperts™ is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts™ and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.  For more information about America’s PremierExperts™ LLC visit http://www.AmericasPremierExperts.com

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, recently hit Amazon.com’s Best-Seller List with his new book, “Big Idea’s For Your Business.”

Orlando, Fla. – August 18, 2009 – In collaboration with America’s PremierExperts®, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, recently released the book, Big Ideas For Your Business: America’s PremierExperts® Show You How to Make Your Business More Fun & More Profitable. America’s PremierExperts® is a group of America’s leading experts in various fields of business. They are celebrity experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

Big Ideas For Your Business was released on July 23rd, 2009. On the day of release, the book reached the best-seller list in two categories, the Management & Leadership - Systems & Planning category, and the Business Management category.

Richard Seppala authored a chapter in the book titled, “Call Recording and Management for Maximum ROI Marketing” Richard was chosen as one of America’s PremierExperts® based on his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

To order your copy of Big Ideas For Your Business please visit http://www.amazon.com/Ideas-Your-Business-Nick-Nanton/dp/1599321076

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts™ visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy ^TM,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy in 2005 and provides advertising tracking for clients nationwide. The ROI Guy ^TM Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy ^TM Tracking System is just that, as there is no easier system that “puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization dedicated to recognizing business experts in their field of expertise and offers business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., Media and Business development experts, founded America’s PremierExperts® to showcase entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field and making significant contributions to their industry and the marketplace as a whole. For more information on becoming one of America’s PremierExperts® visit http://www.americaspremierexperts.com/become-an-expert

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, was recently featured in The Wall Street Journal as one of America’s PremierExperts®, offering advice for businesses in the current economy.

Orlando, Fla. – August 8, 2009 – An elite group of celebrity experts from various industries were recently featured in The Wall Street Journal in a half-page article of the July 23, 2009 issue. ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, was chosen as one of America’s PremierExperts® based on his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

The feature in The Wall Street Journal posed the question, “What is the one big business idea you would give business owners to help them thrive in our current economy?” Seppala replied, “As the ROI Guy™, the one thing I recommend that every business owner needs is to track their marketing. They need to know where their return on investment is. In a tight economic environment marketing budgets are scrutinized, so by knowing what’s working and what’s not they can manage budgets more successfully by discontinuing campaigns that aren’t driving revenue and continue the ones that are.”

The experts quoted by America’s PremierExperts® in the article are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs.

America’s PremierExperts™ LLC is an organization that honors celebrity experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts™ visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy ^TM,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy in 2005 and provides advertising tracking for clients nationwide. The ROI Guy ^TM Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy ^TM Tracking System is just that, as there is no easier system that “puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts™ LLC:

America’s PremierExperts™ is an organization that recognizes celebrity experts in their field of business and offers business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts™ and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.  For more information about America’s PremierExperts™ LLC visit www.AmericasPremierExperts.com.

Hi, Richard Seppala, your ROI Guy here. In my new article, “Proper Pricing is Paramount,” I write about two new studies about discounting and how to make it have more impact.

The first study made it clear that offering a new product or service for free when another existing product or service is purchased doesn’t work for most people. They tend to see the new product as being worthless – they don’t really know what it is and if you’re giving it away, then, hey, can’t be worth much, can it?

One suggestion I gave was making the existing product free – and charging for the new product. That way, consumers see the value in getting something they already know and like for nothing.

But another point in the study was that if you bundle the package together at the same price – but don’t tag one of the products or services as “free” – that can also be effective in improving your marketing campaign ROI. Consumers, in this case, just see an overall great value and aren’t forced to look at the new product as possibly being worthless. Which is always a good thing!

The second study I wrote about had to do with “Opportunity Costs.” Simply put, it’s confronting the customer, client or patient with the fact that if they spend too much on one thing, they won’t have enough to spend on another thing they might want more.

The awesome example I cited was an IKEA ad showing just how many more shoes a woman could buy if she bought an affordable IKEA cabinet instead of an expensive one.

Again, there’s another – and just as effective – way to approach “Opportunity Costs” in your marketing. An experiment the researchers did was to offer people a choice between a 16GB iPod Touch and a 32GB iPod Touch. The number of people who chose the 16 gig model doubled when the researchers said that choosing the cheaper model would “leave you $100 in cash.”

Just saying 10 or 20% off – at a time when huge discounts are commonplace, thanks to the economy – may not be enough. You can increase your ROI with marketing by bringing home what that discount really means to their everyday lives – either by having more cash on hand or by being able to buy something they really want.

The sure way to improve marketing ROI is by communicating as effectively as possible in your advertising. By presenting discounts and freebies properly, you make the most of them. You’re only offering these kinds of deals to get more business – so do the little special tweaks to how you offer them to ensure they have the biggest impact with the people you’re marketing to.

Until next time, I’m Richard Seppala, The ROI Guy – hoping your ROI is all good! Don’t forget to stop by www.yourROIguy.com for the latest on how to measure and increase your ROI!

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, was recently featured in Newsweek as one of America’s PremierExperts®, offering advice for businesses in the current economy.

Orlando, Fla. – July 30, 2009 – An elite group of celebrity experts from various industries were recently featured in Newsweek in a full-page of the July 27, 2009 issue. ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, was chosen as one of America’s PremierExperts® based on his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

The feature in Newsweek posed the question, “What is the one big business idea you would give business owners to help them thrive in our current economy?” Seppala replied, “In today’s market more than ever, it’s time to hone in on your message and do a targeted marketing campaign.”

The experts quoted by America’s PremierExperts® in the article are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs.

America’s PremierExperts™ LLC is an organization that honors celebrity experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts™ visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy ^TM,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy in 2005 and provides advertising tracking for clients nationwide. The ROI Guy ^TM Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy ^TM Tracking System is just that, as there is no easier system that “puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts™ LLC:America’s PremierExperts™ is an organization that recognizes celebrity experts in their field of business and offers business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts™ and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole. For more information about America’s PremierExperts™ LLC visit www.AmericasPremierExperts.com.

The ROI Guy with the Latest Research on Pricing and Performance

Hi, Richard Seppala, the ROI Guy here. Sometimes the hardest thing to deal with when you’re offering a product or service is determining your pricing. Well, a couple of new studies offer some interesting insights into how your potential customers are likely to look at certain price strategies.

First of all, it’s no secret that a wonderful way to create interest in what you have to sell, especially if it’s a new product or service, is to offer it for free the first time, bundled with an existing product. A freebie sounds like the perfect way to increase the ROI of a marketing campaign, right? Well, it just might be a big mistake – especially if it’s a new product or service!

According to “The Journal of Consumer Research,” people view the worth of a free item that’s packaged with an existing product as exactly the price you’re asking for it – nothing! They not only figure out you’re giving it away for free as a marketing gimmick – but that it must not be worth anything or you’d be asking for money.

The only exception? When you’re offering for free an existing product or service they’re already familiar with. Because they already know – and presumably trust – the freebie, consumers are much more likely to see it as a deal.

What does that mean for your marketing? Well, maybe you should just turn conventional wisdom on its head. Instead of offering the new product or service for nothing, maybe you do charge for it – but bundle an existing product or service with it for free. That way, it looks like the new product has value – and the customer, client or patient is also excited by getting something they already know and trust for free.

Another study by the same publication zeroes in on what they call “Opportunity Costs.” To use their example, that means if you’re out for dinner and you spend $10 extra on an appetizer, that’s $10 less you have to spend on wine, dessert – or even ten new songs on iTunes! In other words, by choosing to spend money on one thing – it eliminates your option to spend that money on something else!

Calling attention to “Opportunity Costs” can help improve your ROI marketing as well – because most people don’t think that way when they buy something. IKEA, the furniture franchise, used the idea cleverly in an ad showing an expensive cabinet containing one pair of shoes – contrasted with a cheap IKEA cabinet overflowing with shoes. By making explicit the idea that you can buy more of what you want by purchasing affordable IKEA furniture, they gave consumers a real incentive to shop there.

If you’re offering a discounted service, you can do the same thing as IKEA. For example, if you’re a dentist offering a deal on teeth whitening, your marketing could say, “You can buy this, this and THIS with what you’ll save on getting a brighter smile this month!” By showing in real terms what the money they can save will actually mean, you make it more real – and more attractive – to your customer base.

Everyone’s business is about money – so it makes sense that price is a vital part of your operation. Research like this is invaluable to helping us all to going beyond “business as usual” to communicate better with consumers.

Find out more about ways to increase your ROI at http://www.yourroiguy.com.