The ROI Guy

Marketing ROI Expert, Richard Seppala, Explains How Businesses Can Use Video To Increase Marketing ROI

admin — Mon, 05 Jul 2010 18:39:18 +0000

Richard Seppala, known as the “ROI Guy”, recently discussed how his Video Mystery Shopper service is helping businesses step back and take an objective look at how their business is being perceived by their customers.

Orlando, Fla. – July 5, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently published an article on his website, http://www.YourROIGuy.com, called “Video Mystery Shop: Put The ‘Video Boss’ In Charge.” In the article, Richard shows how businesses can use their own “reality show” to send their ROI ratings sky-high, and why business owners occasionally might need to make someone else the boss.

“Not only am I advocating putting someone else in charge of your own business – I’m also saying that person should be someone you don’t even know. Hey, actually…it’s not even a person! Because a Video Mystery Shop service makes everyone – including you – accountable to a video camera,” wrote Richard.

“When you book a Video Mystery Shopper or Patient, someone will come to your office, they will have been hired to pose as a client, and they will secretly videotape their entire experience at your business with a hidden video camera. You and your staff will be able to review the entire tape after the visit - and there won’t be room for excuses,” Richard continued.

“The tape from a Video Mystery Shopper can be a shocking wake-up call. Maybe a customer’s left waiting for fifteen minutes without any attention paid to them. Maybe questions are ignored, sales openings are missed, follow-up appointments aren’t pursued, and maybe your staff comes off as just plain rude in some instances. And all of it may be completely unintentional, because no one’s paying attention to the right things. That doesn’t make it any better – nor does it help your business,” Richard wrote.

To read the entire article and learn more about Richard Seppala’s Video Mystery Shop Service, visit http://www.yourroiguy.com/articles/video-mystery-shop-put-the-video-boss-in-charge.php.

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Marketing and Advertising ROI Expert, “The ROI Guy” Richard Seppala, Featured in Newsweek as One of America’s PremierExperts

admin — Thu, 01 Jul 2010 15:20:39 +0000

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in Newsweek as one of America’s PremierExperts®, in recognition of being a leading expert in marketing and advertising ROI.

Orlando, Fla. – July 1, 2010 – An elite group of celebrity experts from various industries were featured in Newsweek in a full-page color spotlight on Monday, June 21, 2010. One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts®. Richard was chosen for this honor for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as the “ROI Guy™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy™ in 2005 and provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

In the Newsweek feature, when asked for tips on health, wealth, business and success in the new economy, Richard Seppala replied, “The paradoxical liberation gained from the discipline of the order”- My Grandmother. Hard work will set you free. Always dig deep within and keep moving forward.”

America’s PremierExperts® LLC is an organization that provides free expert information and content to consumers and journalists alike, and honors business experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The participants selected to participate in this year’s program are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs looking to give back by educating consumers, as well at distinguish their brand and increase revenues.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole. For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com

Advertising ROI Expert, Richard Seppala, Explains How The Right Lead Capture System Increases Marketing ROI

admin — Wed, 16 Jun 2010 21:34:09 +0000

Richard Seppala, known as the “ROI Guy™”, recently published an article discussing how marketing tracking systems can tell businesses the who, what, why, where and when of their business.

Orlando, Fla. – June 16, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently published an article on his website, http://www.YourROIGuy.com, called “Measure Marketing ROI to Answer the 5 ‘W’s’.” Richard provides businesses and health professionals across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

In the article, Richard explains how businesses need to understand the 5 “W’s” of their business to properly measure their marketing and advertising ROI. Richard writes, “When you run your business, can you imagine not knowing the Who, What, When and Where – let alone the Why - of the product or service you’re selling? Sounds ridiculous, right? Well, a lot of business people approach their marketing that way, even though they spend a large amount of time, money and effort on it.”

“Without tracking that marketing, they don’t who they’re reaching, what they’re accomplishing, when and where to do their marketing or why it works or doesn’t work. That’s not a great way to approach…well, anything really. Answering key questions about your marketing could be a real money-saver – as well as a money-maker – for your company,” continued Richard.

Richard explains that by properly using tracking and lead capture systems, businesses can easily increase their marketing and advertising ROI. When businesses know the answers to all 5 of those big W’s, they avoid mistakes and make the smartest, most informed moves that they can.

To read the entire article and learn more about Richard Seppala’s proven advertising and marketing ROI tracking systems, visit http://www.yourroiguy.com/articles/after-the-5-ws.php

About Richard Seppala:

Marketing and Advertising ROI Expert, “The ROI Guy” Richard Seppala, Featured in USA Today as One of America’s PremierExperts

admin — Tue, 15 Jun 2010 20:45:42 +0000

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in USA Today as one of America’s PremierExperts®, in recognition of being a leading expert in marketing and advertising ROI.

Orlando, Fla. – June 15, 2010 – An elite group of celebrity experts from various industries were featured in USA Today in a full page color spotlight on Friday, May 28, 2010. One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts®. Richard was chosen for this honor for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

About America’s PremierExperts® LLC:

Marketing ROI Expert, “ROI Guy” Richard Seppala, Offers Health Professionals A Mystery Video Patient Service

admin — Fri, 04 Jun 2010 00:54:49 +0000

Richard Seppala, known as the “ROI Guy™”, recently published an article about his powerful and effective new tool for doctors and dentists to measure their practice efficiency and in-house ROI.

Orlando, Fla. – June 3, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy,” provides health professionals across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns. Recently, Richard published an article on his website, http://www.YourROIGuy.com, called “Get The Real Picture Of Your Patient Procedure.”

In the article, Richard explains how his Video Mystery Patient service helps doctors and dentists effectively evaluate how their practice is being run, and if they are providing the proper and expected patient treatment and customer service. This ROI measurement system provides practices with mystery patients, equipped with a small, hidden camera, to record the entire patient experience from the minute they walk in the door, until they leave. The video provides for the staff a first-hand look at their practice from the eyes of the patient, and allow for constructive criticism or praise where needed.

Richard Seppala writes, “If you’re a doctor or dentist, you may hear about a problem with how a patient was treated at your practice. But you may write it off as exaggeration or an isolated incident. The problem, again, is you can’t see what happened. So you can’t really know what the situation was. Or if it’s a situation that happens on too regular a basis.”

“A Video Mystery Patient is the ultimate reality check for any practice, because the camera doesn’t lie – and it tells the story better than anyone’s individual perception. Let a thousand pictures help you improve the operation of your practice – and increase your in-house ROI,” Seppala continued.

To read the entire article about this service, please visit http://www.yourroiguy.com/articles/the-roi-guy-get-the-real-picture-of-your-patient-procedure.php

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

ROI Guy Blog: Let’s Go To The Tape!

admin — Tue, 25 May 2010 11:56:26 +0000

Hi, Richard Seppala, “The ROI Guy,” here.

As I wrote in my latest article, “Get the Real Picture of Your Patient Procedure,” a Mystery Video Patient can open up your eyes to what really goes on at your practice like nothing else. It can also create the foundation for real change at your office, so you can:

Improve patient retention
Improve staff “up sell” of other products and services
Correct staff and doctor mistakes in patient treatment
Identify areas for systems improvement

A Mystery Video Patient service is the equivalent of a sports “Instant Replay.” In football and, more recently, in baseball, game officials are allowed to look at video of controversial plays that they may have made the wrong call on. And often, those calls are reversed – because they just didn’t see it right when it happened.

Many of us don’t see things right when they happen. We often minimize things we don’t want to see – and blow out of proportion things we’re secretly steaming about. Unlike televised sports, however, we can’t “go to the tape” to see what really happened. Instead, we have to depend on our individual memories, which are frequently faulty to begin with.

When you filter those memories through our own perceptions and prejudices…well, you end up with a game of “Whisper Down the Alley” (which, if you haven’t played it, is where someone whispers something into the next person’s ear…who whispers it into someone else’s ear, until they reach the end of the line - where the original thought has been transformed into something completely different).

With a Video Mystery Patient, the camera doesn’t lie – and you can indeed “go to the tape” – to ascertain just how exactly what the patient experience is at your office. If you’re having problems with patient retention – or have questions about how your staff is interacting with people or how your systems are working – this is the way to get the real answer.

You can’t make the right call if you can’t see the play. And you can’t perfect your practice unless you can see exactly what happens there through the eyes of a patient.

Find out more about my Video Mystery Patient service at http://www.yourroiguy.com/video-mystery-patient. The only mystery, to be honest, is why more doctors don’t use it!

The ROI Guy: Get The Real Picture Of Your Patient Procedure

admin — Fri, 21 May 2010 14:51:34 +0000

Increase Your In-house ROI with “Mystery Video”

Richard Seppala, “The ROI Guy,” here. They say a picture is worth a thousand words - meaning it tells a story instantly. You see clearly what there is to see, without too much effort. If someone had to describe the picture to you, it would take at least a thousand words to really capture the image – and even then, you can be pretty sure you still wouldn’t be able to exactly know what that picture looked like.

So, if a picture’s worth a thousand words, what’s a video worth? At least a thousand pictures, I’d say. The amount of information a video can convey about people and events is extraordinary. The impact of that, again, can’t be duplicated by just someone describing what the video recorded.

For example, the NBA finals are going on as I write this. If you’re a basketball fan, imagine not being able to watch the game and just hear commentators on the radio tell you what’s going on. I don’t know about you, but that would drive me more than a little crazy – which makes me glad I wasn’t born before the invention of television!

If you’re a doctor or dentist, you may hear about a problem with how a patient was treated at your practice. But you may write it off as exaggeration or an isolated incident. The problem, again, is you can’t see what happened. So you can’t really know what the situation was. Or if it’s a situation that happens on too regular a basis.

Unless you use a Video Mystery Patient service.

A Video Mystery Patient will make an appointment at a practice and not disclose that he or she has been hired by the practice to check out how they handle their customers. When that person comes in for the appointment, they’ll have a secret mini-video camera on them, recording the entire patient experience without the staff or the doctor having any knowledge that they are being filmed. Everyone at the office can then, at a later date, review the tape to see just what’s wrong – and what’s right – with their treatment of patients.

Why is this important? Because the camera doesn’t lie – and it tells the story better than anyone’s individual perception. If the Video Mystery Patient was left to wait too long without being attended to, the video will show it. If the staff failed to suggest additional services that would have benefited both the patient and the practice, the video will show it. And if anyone was rude or abrupt with the patient…well, you guessed it, the video will show it.

A Video Mystery Patient is the ultimate reality check for any practice. Let a thousand pictures help you improve the operation of your practice – and increase your in-house ROI.

Find out more about my Video Mystery Patient service at http://www.yourroiguy.com/video-mystery-patient.

Advertising ROI Expert, “ROI Guy” Richard Seppala, Offers Video Mystery Motivator

admin — Wed, 12 May 2010 16:00:10 +0000

Richard Seppala, known as the “ROI Guy™”, recently posted a blog on his website about his powerful and effective new tool for measuring workplace efficiency, Video Mystery Motivator

Orlando, Fla. – May 12, 2010 –Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy,” provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns. Recently, Richard published a blog on his website, http://www.YourROIGuy.com, called “Video Mystery Motivator.”

In the blog, Richard explains how established businesses can get stuck thinking that they’ve got their business perfectly on track, when in reality, most of these businesses or medical practices need a certain amount of motivation to make sure that they are always delivering the highest quality services to their customers or patients.

Richard explains on his website, the value of video mystery patients. “Mystery shoppers have been around for years, and are therefore, nothing new. However, video mystery shoppers or video mystery patients, provide you with the ability to see firsthand what they experienced at your office. You can see with your own eyes how your staff treated them and how presentations were given.”

“We all get into ruts with our businesses. We all hit days when we want to be comfortable, not be challenged and not have to try too hard. Our problems start when we string a whole bunch of those days in a row…in some cases until we retire,” writes Richard.

Enter Richard’s new Video Mystery Shop service – Video Mystery Motivator.

“The Video Mystery Shopper or Patient makes you try again,” explains Richard. “ When you hire my service, you and your staff don’t know when the Mystery Shopper is going to show up, take a secret video of the entire experience and put you all in the spotlight.”

“When you don’t know when someone’s coming in to secretly bust you – but you do know that at some point that person is coming in – it puts everyone a little more on their toes. The “Mystery Motivator” keeps everyone, including you, from being too comfortable,” remarked Seppala.

To read the entire blog about this service, please visit http://www.yourroiguy.com/blog/roi-guy-blog-video-mystery-motivator.php

Richard also recently launched ROI Guy Magazine, which provides small and medium-sized business owners and entrepreneurs with the latest information about marketing and advertising ROI.

To sign up to receive the new ROI Guy Magazine, visit http://www.yourroiguy.com/roi-magazine

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Marketing ROI Expert, “ROI Guy” Richard Seppala, Explains How Animals Can Increase Your ROI

admin — Tue, 04 May 2010 20:40:51 +0000

Richard Seppala, known as the “ROI Guy™”, recently published an article on his website about how using animals in marketing campaigns can have a powerful effect - increasing advertising ROI.

Orlando, Fla. – May 4, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy,” recently published an article on his website, http://www.YourROIGuy.com, called “Go Animal – And Increase Your ROI.” In the article, Richard explains how the use of animals in your marketing and advertising campaigns can improve your marketing ROI and brand recognition, even if the animal has nothing to do with your business.

Richard explains, “A new study took as its springboard the fact that one out of five new table wines introduced to the marketplace had pictures of animals on the label. Not only that, the AC Nielsen company found that so-called ‘critter wines” outsold the others by more than two to one!”

“People like friendly-looking animals - it personalizes the brand and makes it more accessible. Which explains the ongoing success of Tony the Tiger, Smokey the Bear and other animal pitchmen…If you put an out-of-the-box image - whether it be animal, vegetable or mineral - on your product or service, it actually could improve your overall ROI even though it may have no direct relation to what you do. As long as it doesn’t work against your business,” writes Seppala.

To read the article in its entirety, please visit http://www.yourroiguy.com/articles/go-animal-and-increase-your-roi-2.php

Richard also recently launched ROI Guy Magazine, which provides small and medium-sized business owners and entrepreneurs with the latest information about marketing and advertising ROI. Richard provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

To sign up to receive the new ROI Guy Magazine, visit http://www.yourroiguy.com/roi-magazine

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Video Mystery Shop: Put The “Video Boss” in Charge

admin — Thu, 29 Apr 2010 15:44:54 +0000

Your Own “Reality Show” Could Send Your ROI Ratings Sky-High!

Richard Seppala, “The ROI Guy,” here, to talk about why you just might need to make someone else the boss – even if it’s at your own business!

Yes, not only am I advocating putting someone else in charge of your own business – I’m also saying that person should be someone you don’t even know. Hey, actually…it’s not even a person!

Because a Video Mystery Shop service makes everyone – including you – accountable to a video camera.

Okay, so nobody wants to have to listen to an electronic device, unless it’s playing the latest Lady GaGa tune. But, in this case, I would strongly advise it.

When you book a Video Mystery Shopper or Patient, someone will come to your office, they will have been hired to pose as a client, and they will secretly videotape their entire experience at your business with a hidden video camera. You and your staff will be able to review the entire tape after the visit.

And there won’t be room for excuses. There won’t be room for any justifications. If your business isn’t treating its customers in the best possible way, you’ll instantly see all the problems through the Video Mystery Shopper’s footage.

The staff of any business owner sees their own operation from inside a bubble. The day-in and the day-out running of a company often sees bad habits become ingrained – as well as opportunities wasted for both the retention of current customers, as well as the conversion of new prospects.

Unfortunately, the same people will make the same not-so-great decisions over and over, because that’s “just how we do it.” Even though it may not be the best way to do it. Too often, we’re all just focused on making it through the day without making any waves, instead of working on improving how things are done and, ultimately, improving your ROI.

That’s why the tape from a Video Mystery Shopper can be a shocking wake-up call. Maybe a customer’s left waiting for fifteen minutes without any attention paid to them. Maybe questions are ignored, sales openings are missed, follow-up appointments aren’t pursued, and maybe your staff comes off as just plain rude in some instances.

And all of it may be completely unintentional, because no one’s paying attention to the right things. That doesn’t make it any better – nor does it help your business.

So let a Video Mystery Shopper service boost the ROI of your business. Let the camera be the boss for an hour or so. Don’t worry. You can fire it later.

But only after you and your staff have learned everything it has to teach you.

Improve your marketing ROI from start to finish by using a Video Mystery Shop service to make sure you’re doing enough at your office to keep current customers and convert new ones. Find out more at www.YourROIGuy.com.