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We were able to get starting using Total Census right away. The system is easy to understand and the turnaround time was quick. We use it to monitor the return on investment of our ads. When it comes time to decide to do an ad again, we look at the results and decide. IF we ran an ad campaign in the newspaper and got one call and no sales, well, we probably won’t do that again and we can use our advertising dollar in a more effective area. We didn’t know that before TCS. Kyle Taylor – V.P. of Marketing |
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