Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in Newsweek as one of America’s PremierExperts®, in recognition of being a leading expert in marketing and advertising ROI.

Orlando, Fla. – July 1, 2010 – An elite group of celebrity experts from various industries were featured in Newsweek in a full-page color spotlight on Monday, June 21, 2010. One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts®. Richard was chosen for this honor for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as the “ROI Guy™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy™ in 2005 and provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

In the Newsweek feature, when asked for tips on health, wealth, business and success in the new economy, Richard Seppala replied, “The paradoxical liberation gained from the discipline of the order”- My Grandmother. Hard work will set you free.  Always dig deep within and keep moving forward.”

America’s PremierExperts® LLC is an organization that provides free expert information and content to consumers and journalists alike, and honors business experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The participants selected to participate in this year’s program are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs looking to give back by educating consumers, as well at distinguish their brand and increase revenues.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.  For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com

Richard Seppala, Your ROI Guy, here with another great new service to help you boost your marketing ROI. This month, I’m proud to refer you to…”irefer.”

No, I’m not giving you doubletalk – I’ll leave that to the guy on late night infomercials selling miracle car wax. “irefer” is, in fact, an amazing new tool that dramatically improves your marketing word of mouth (or WOM, if you want to learn yet another fun new acronym!) with a minimum of time, effort, and most importantly in these down-sized times, cost.

I already have a few clients using irefer and they’re very excited about the results. Here’s how it works…

You direct satisfied clients to your irefer web page (that automatically gets set up for you – you don’t have to do a thing except provide a logo and some info). There, you offer those clients a special incentive – a discount or a freebee – if they refer you to a certain number of their friends or business associates.

Those referrals – which are basically free quality leads – then receive an email from your customer inviting them to use your products or services and get a special introductory discount. You can also select to have a postcard delivered to them via snail mail if you want, containing the same endorsement from their friend and the same special introductory offer from you.

Basically, it’s a win-win for everybody. Your customer and the referrals they provide all get a special deal, and you get more potential business. That’s ROI you can believe in!

Not only that, irefer collects from your customers additional marketing information that you get to determine. irefer also sets up a tabulation page that contains all the information on the number of your customers that have signed up and the number of successful referrals they’ve given you. You can download everyone’s information with the click of a button, as well as measure the success of your irefer campaigns.

By using happy customers to spread the word about your business – and rewarding them for doing it – you’re generating quality leads you can bank on to improve your bottom line. And irefer does all the hard work for you – you just have to effectively direct your customers there to start the process!

I recommend the irefer service because it increases your marketing ROI by adding in “the personal touch” – it sells you through social networking rather than impersonal traditional marketing. Obviously, potential customers will trust the word of an associate over the usual marketing email or direct mail piece.

Find out more about this turn-key marketing referral program by contacting me at
at info@yourroiguy.com.

I definitely refer “irefer.”

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!