Richard Seppala, known as the “ROI Guy™”, recently published an article about his powerful and effective new tool for doctors and dentists to measure their practice efficiency and in-house ROI.

Orlando, Fla. – June 3, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy,” provides health professionals across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns. Recently, Richard published an article on his website, http://www.YourROIGuy.com, called “Get The Real Picture Of Your Patient Procedure.”

In the article, Richard explains how his Video Mystery Patient service helps doctors and dentists effectively evaluate how their practice is being run, and if they are providing the proper and expected patient treatment and customer service. This ROI measurement system provides practices with mystery patients, equipped with a small, hidden camera, to record the entire patient experience from the minute they walk in the door, until they leave. The video provides for the staff a first-hand look at their practice from the eyes of the patient, and allow for constructive criticism or praise where needed.

Richard Seppala writes, “If you’re a doctor or dentist, you may hear about a problem with how a patient was treated at your practice. But you may write it off as exaggeration or an isolated incident. The problem, again, is you can’t see what happened. So you can’t really know what the situation was. Or if it’s a situation that happens on too regular a basis.”

“A Video Mystery Patient is the ultimate reality check for any practice, because the camera doesn’t lie – and it tells the story better than anyone’s individual perception. Let a thousand pictures help you improve the operation of your practice – and increase your in-house ROI,” Seppala continued.

To read the entire article about this service, please visit http://www.yourroiguy.com/articles/the-roi-guy-get-the-real-picture-of-your-patient-procedure.php

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the “ROI Guy™”, recently posted a blog on his website about his powerful and effective new tool for measuring workplace efficiency, Video Mystery Motivator

Orlando, Fla. – May 12, 2010 –Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy,” provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns. Recently, Richard published a blog on his website, http://www.YourROIGuy.com, called “Video Mystery Motivator.”

In the blog, Richard explains how established businesses can get stuck thinking that they’ve got their business perfectly on track, when in reality, most of these businesses or medical practices need a certain amount of motivation to make sure that they are always delivering the highest quality services to their customers or patients.

Richard explains on his website, the value of video mystery patients. “Mystery shoppers have been around for years, and are therefore, nothing new. However, video mystery shoppers or video mystery patients, provide you with the ability to see firsthand what they experienced at your office. You can see with your own eyes how your staff treated them and how presentations were given.”

“We all get into ruts with our businesses. We all hit days when we want to be comfortable, not be challenged and not have to try too hard. Our problems start when we string a whole bunch of those days in a row…in some cases until we retire,” writes Richard.

Enter Richard’s new Video Mystery Shop service – Video Mystery Motivator.

“The Video Mystery Shopper or Patient makes you try again,” explains Richard. “ When you hire my service, you and your staff don’t know when the Mystery Shopper is going to show up, take a secret video of the entire experience and put you all in the spotlight.”

“When you don’t know when someone’s coming in to secretly bust you – but you do know that at some point that person is coming in – it puts everyone a little more on their toes. The “Mystery Motivator” keeps everyone, including you, from being too comfortable,” remarked Seppala.

To read the entire blog about this service, please visit http://www.yourroiguy.com/blog/roi-guy-blog-video-mystery-motivator.php

Richard also recently launched ROI Guy Magazine, which provides small and medium-sized business owners and entrepreneurs with the latest information about marketing and advertising ROI.

To sign up to receive the new ROI Guy Magazine, visit http://www.yourroiguy.com/roi-magazine

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the “ROI Guy™”, recently published an article on his website about how using animals in marketing campaigns can have a powerful effect – increasing advertising ROI.

Orlando, Fla. – May 4, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy,” recently published an article on his website, http://www.YourROIGuy.com, called “Go Animal – And Increase Your ROI.” In the article, Richard explains how the use of animals in your marketing and advertising campaigns can improve your marketing ROI and brand recognition, even if the animal has nothing to do with your business.

Richard explains, “A new study took as its springboard the fact that one out of five new table wines introduced to the marketplace had pictures of animals on the label. Not only that, the AC Nielsen company found that so-called ‘critter wines” outsold the others by more than two to one!”

“People like friendly-looking animals – it personalizes the brand and makes it more accessible. Which explains the ongoing success of Tony the Tiger, Smokey the Bear and other animal pitchmen…If you put an out-of-the-box image – whether it be animal, vegetable or mineral – on your product or service, it actually could improve your overall ROI even though it may have no direct relation to what you do. As long as it doesn’t work against your business,” writes Seppala.

To read the article in its entirety, please visit http://www.yourroiguy.com/articles/go-animal-and-increase-your-roi-2.php

Richard also recently launched ROI Guy Magazine, which provides small and medium-sized business owners and entrepreneurs with the latest information about marketing and advertising ROI. Richard provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

To sign up to receive the new ROI Guy Magazine, visit http://www.yourroiguy.com/roi-magazine

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the “ROI Guy™”, recently launched the new ROI GUY Magazine, featuring marketing and advertising ROI news and strategies.

Orlando, Fla. – April 12, 2010 –Richard Seppala, ROI (Return on Investment) Marketing expert also know as “ROI Guy,” recently launched the full-color ROI Guy Magazine, available on his website, http://www.YourROIGuy.com.

ROI Guy Magazine provides small and medium-sized business owners and entrepreneurs with the latest information about marketing and advertising ROI. Richard provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

The current magazine covers the following topics:

· Quickly and Easily Track Internet Marketing to Determine Its Success

· Seven Steps to Create Successful Marketing

· Which Marketing Campaigns Make Money

· The Four Pillars of ROI

In the intro of the latest edition, Richard talks about his tracking system, “When it comes to marketing, information is crucial, and your leads need to be in your follow-up funnel as soon as possible. Traffic + Conversion = Cash. We provide essential services that help you control your marketing efforts and revise your strategies when necessary. The power of the ROI GUY Tracking System will free up your time, alleviate your frustrations and put more money in your pocket.”

To sign up to receive the new ROI Guy Magazine, visit http://www.yourroiguy.com/roi-magazine

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, was recently featured on the television show, “America’s PremierExperts®”, airing on affiliates of CBS, FOX, NBC and ABC.

Orlando, Fla. – March 31, 2009 – The latest episode of America’s PremierExperts®, the television show, was filmed in Los Angeles, California. The television show, which is co-produced by JW Dicks, Esq. and Nick Nanton, Esq., serves as a comprehensive profile of America’s leading experts. The individuals showcased on the show are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs who are pioneers in their market that shared their secrets of success with the audience.

This installment of the “America’s PremierExperts® television show recently aired on affiliates of CBS, NBC, ABC and FOX. The show features 20 of the best business minds in the country revealing the one “big thing” viewers can do to continue to thrive in this changing economy.

One of these experts is Richard Seppala, a.k.a. the ROI Guy™. Richard was chosen as one of America’s PremierExperts® based on his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes celebrity experts in their field of business and offers business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience® to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.  For more information about America’s PremierExperts® LLC visit www.AmericasPremierExperts.com.

Richard Seppala, known as the “ROI Guy™”, Offers All-In-One ROI Measurement and ROI Marketing System called “The ROI Bridge.”

Orlando, Fla. – March 24, 2010 – On the heels of InfusionCon 2010, Richard Seppala, ROI (Return on Investment) Marketing expert also know as “ROI Guy,” is showcasing his innovative ROI marketing, tracking and measurement system called “The ROI Bridge,” which integrates with Infusionsoft Marketing Automation Software. Richard provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns. The ROI Bridge is one such system, providing Richard’s clients with invaluable information about their marketing and advertising ROI.

The “ROI Bridge” automates clients’ marketing campaign responses to such an incredible extent that they receive hard data on which marketing is most effective, capture contact information from every important generated lead, and that information is transcribed and uploaded to their marketing software. Richard’s clients are easily able to see the facts about which advertising was the most effective in generating new leads.

“With all my valuable years of experience measuring ROI and trying to help small and medium-sized businesses add value to all aspects of their marketing and advertising, I can honestly say this is the best all-in-one ‘marketing machine’ package I have ever seen. It saves you time, it saves you money and it even makes you money – by making sure you never lose a generated lead,” said Richard Seppala.

“If you’re a small or medium-sized business, you can finally play on a level field with this affordable solution,” Seppala continued.

The “ROI Bridge” gives clients five lead generation hotlines with separate toll-free numbers, where clients can attach a different hotline number to their different advertising placements or campaigns. When one of those campaigns generates a call from a lead, it’s answered by a custom pre-recorded message – which allows leads to opt in for a “Call to Action” (a free information pack or some other offer that they designate). During that call, each of those leads are tracked, recorded, and transcribed – so clients capture all their contact information and text of messages automatically. That contact information is then automatically uploaded to Infusionsoft Marketing Automation Software. Finally, Richard’s clients get a detailed report on their Marketing ROI based on the number of calls made to each hotline number.

For more information on the ROI Bridge, please visit http://www.yourroiguy.com/infusionsoft-bridge

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy^™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy in 2005 and provides advertising tracking for clients nationwide. The ROI Guy ^TM Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy^TM Tracking System is just that, as there is no easier system that “puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in The Wall Street Journal as one of America’s PremierExperts®, in recognition of being a leading expert in marketing return on investment.

Orlando, Fla. – February 18, 2010 – An elite group of celebrity experts from various industries were featured in The Wall Street Journal on January 21, 2010. One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts®. Richard was chosen for this honor for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as “The ROI Guy™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy™ in 2005 and provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

In the feature, Richard Seppala was posed the following question: “What is the one big business idea you would give business owners to help them thrive in our current economy?” Seppala replied, “In order to create wealth, you’ve got to be able to control your spending. Start by not wasting money on your marketing. Track your ROI and save money on marketing that stinks!”

America’s PremierExperts® LLC is an organization that provides free expert information and content to consumers and journalists alike, and honors business experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The participants selected to participate in this year’s program are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs looking to give back by educating consumers, as well at distinguish their brand and increase revenues.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.  For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, was recently inducted into the National Academy of Best-Selling Authors™ for the performance of his books, “Big Ideas For Your Business” and “Shift Happens.”

Orlando, Fla. – February 2, 2010 – ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, was recently inducted into The National Academy of Best-Selling Authors™ after releasing the books, Big Ideas For Your Business: America’s PremierExperts® Show You How to Make Your Business More Fun & More Profitable, and Shift Happens: America’s PremierExperts® Reveal Their Biggest Secrets to Help You Thrive in the New Economy. The books were written in collaboration with America’s PremierExperts®, a group of America’s leading experts in various fields of business. They are celebrity experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

Big Ideas For Your Business was released on July 23rd, 2009. On the day of release, the book reached the best-seller list in two categories, the Management and Leadership – Systems and Planning category, and the Business Management category.

Shift Happens was released on November 19, 2009. On the day of release, the book was a #1 Best-Seller in the Direct Marketing category. The book also reached the best-seller list in two other categories, the Entrepreneurship category, and the Communications category

Richard Seppala authored a chapter in Shift Happens titled, “Information + Automation = The Right Recession Combination.” In Big Ideas For Your Business, he authored a chapter titled, “Call Recording and Management for Maximum ROI Marketing” Richard was chosen as one of America’s PremierExperts® based on his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

The National Academy of Best Selling Authors™ was founded by two attorneys, JW Dicks, Esq. and Nick Nation, Esq. who are also best selling authors and represent authors and experts nationwide. Both of the attorneys are members of multiple organizations, associations and academies that recognize and honor the best in the business, and they thought a similar organization should be created for Best Selling authors who don’t always get recognition for their accomplishment. Authors themselves, they recognized that only a very limited number of books made the major New York Times Best Seller list and just like the awards shows put on by the entertainment-based organizations, they wanted to have more categories for authors to be accepted and recognized for their accomplishment. The National Academy of Best Selling Authors™ now honors authors from many of the leading independent best-seller lists.

To order your copy of Big Ideas For Your Business please visit http://www.amazon.com/Ideas-Your-Business-Nick-Nanton/dp/1599321076

To order your copy of Shift Happens, please visit http://www.amazon.com/dp/0615322484/ref=cm_sw_su_dp

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about The National Academy of Best-Selling Authors™ visit http://www.academyofauthors.org/

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy ^TM,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy in 2005 and provides advertising tracking for clients nationwide. The ROI Guy ^TM Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy ^TM Tracking System is just that, as there is no easier system that “puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

The National Academy of Best-Selling Authors™:

The National Academy of Best Selling Authors™ was founded by two attorneys, JW Dicks, Esq. and Nick Nation, Esq. who are also best selling authors and represent authors and experts nationwide. Both of the attorneys are members of multiple organizations, associations and academies that recognize and honor the best in the business, and they thought a similar organization should be created for Best Selling authors who don’t always get recognition for their accomplishment. Authors themselves, they recognized that only a very limited number of books made the major New York Times Best Seller list and just like the awards shows put on by the entertainment-based organizations, they wanted to have more categories for authors to be accepted and recognized for their accomplishment. The National Academy of Best Selling Authors™ now honors authors from many of the leading independent best-seller lists.

To find out more about The National Academy of Best-Selling Authors™ visit http://www.academyofauthors.org/

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, recently hit Amazon.com’s Best-Seller List with his new book, “Shift Happens.”

Orlando, Fla. – December 8, 2009 – ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, in collaboration with America’s PremierExperts®, recently released the book, Shift Happens: America’s PremierExperts® Reveal Their Biggest Secrets to Help You Thrive in the New Economy. America’s PremierExperts® is a group of America’s leading experts in various fields of business. They are celebrity experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

Shift Happens was released on November 19, 2009. On the day of release, the book was a #1 Best-Seller in the Direct Marketing category. The book also reached the best-seller list in two other categories, the Entrepreneurship category, and the Communications category.

Richard Seppala authored a chapter in the book titled, “Information + Automation = The Right Recession Combination.” Richard was chosen as one of America’s PremierExperts® based on his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

On Friday, December 4, America’s PremierExperts® and all of the authors held the official launch party for Shift Happens in Times Square in New York City, NY.

To order your copy of Shift Happens, please visit http://www.amazon.com/dp/0615322484/ref=cm_sw_su_dp

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts™ visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

 

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole. For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in Newsweek as one of America’s PremierExperts®, in recognition of being a leading expert in marketing return on investment.

Orlando, Fla. – December 3, 2009 – An elite group of celebrity experts from various industries were featured in Newsweek in a full page color spotlight on November 9, 2009. One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts®. Richard was chosen for this honor for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as “The ROI Guy TM,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy in 2005 and provides advertising tracking for clients nationwide. The ROI Guy TM Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

When asked for tips on health, wealth, business and success in the new economy, Richard Seppala replied, “In order to create wealth, you’ve got to be able to control your spending. Start by not wasting money on your marketing. Track your ROI and save money on marketing that stinks!”

America’s PremierExperts® LLC is an organization that provides free expert information and content to consumers and journalists alike, and honors business experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The participants selected to participate in this year’s program are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs looking to give back by educating consumers, as well at distinguish their brand and increase revenues.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole. For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com