Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in The Wall Street Journal as one of America’s PremierExperts®, in recognition of being a leading expert in marketing and advertising ROI.

Orlando, Fl. – September 28, 2010 – An elite group of celebrity experts from various industries were featured in The Wall Street Journal in a full-page color spotlight on Tuesday, September 14, 2010. One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts®. Richard was chosen for this feature for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as the “ROI Guy™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy™ in 2005 and provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

In the Wall Street Journal feature, when asked for one big idea for business owners to help them thrive in our current economy, Richard Seppala replied, “In life, whether it’s personal or business, we are all faced with challenges, some bigger than others. Sometimes, these challenges make you want to give up and throw in the towel. Consider my grandmother’s concept: ‘The Paradoxical Liberation Gained From The Discipline Of The Order.’ It’s a mouthful, but those are some of the most powerful words I have ever put to use. Never give up, stay focused on the task, and sometimes you have to do things that you don’t want to do to get where you want to be in life, but hard work will set you free.”

America’s PremierExperts® LLC is an organization that provides free expert information and content to consumers and journalists alike, and honors business experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The participants selected to participate in this year’s program are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs looking to give back by educating consumers, as well at distinguish their brand and increase revenues.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.  For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com

By Jonathan Widran

Not that it’s ever good karmic wisdom to wish misfortune on other people, but there’s no doubt that thousands of small business owners and numerous large corporations throughout America, Australia and the UK are happy in retrospect that Richard Seppala, aka The ROI Guy, blew his knee out back when he was a student at American International College.

When his collegiate football career ended, the Jacksonville, Florida native decided it was his early calling to focus on healing other players’ injuries—and began studying physical therapy as an undergrad and later for his Master’s. After working for several years for a nursing home chain—during which time he became a VP of Sales and Marketing, responsible for over 400 senior living homes across the U.S.—he took his accumulated direct sales and marketing experience and in 2005 launched a revolutionary company whose services are perfectly captured by the catchy moniker The ROI Guy.

Currently one of the country’s top marketing experts and business consultants, the Orlando based Seppala and his network of specialists around the U.S. educate business owners on how to maximize their profits by accurately measuring the ROI (Return on Investment) of their marketing efforts. In addition to his acclaimed marketing tracking systems, called “The Holy Grail of Marketing,” he also supplies businesses and medical practices with cutting edge sales solutions designed to facilitate the conversion of generated leads to cash-paying customers. His latest groundbreaking tracking system, “The ROI Matrix,” measures to the penny just how much revenue each specific marketing placement generates for a client.

Grounded by years of direct sales and marketing experience, he brings significant value to organizations with creative insight, proven strategies and practical sales and marketing tools that generate results. These tools have generated thousands of inbound calls and qualified leads for multiple providers in multiple disciplines. Over the years, he has trained thousands of sales and marketing professionals from all over the country, to help them sell more effectively, generate more referrals and successfully convert callers into customers.

Seppala’s marketing expertise is regularly sought out by the media, which he’s shared on NBC, CBS, ABC and FOX affiliates, as well as in The Wall Street Journal, USA Today and Newsweek. He’s also launched his own television show, “ROI TV,” which features interviews with other top marketing specialists.

Seppala discusses many of his techniques for maximizing ROI in the several chapters he has written for his new book “ROI Marketing Secrets Revealed,” in which 30 of today’s top marketing experts share their knowledge with business owners hoping to crack the code and generate revenue beyond their wildest dreams. His own chapters include the intro chapter “Guide To Maximizing Your Profits,” “How ROI Guy Raises Your ROI,” “Measuring Your Online ROI” and “The Four Pillars of ROI.” This latter section is based on the premise that it’s not just about money but also helping businesses maximize their time and opportunities, bolstering their image and staff and increasing ROI in different areas.

“We at The ROI Guy have marketing measurement tools that will give business owners their results automatically,” Seppala says, “and these results can be anything from literal dollars to response rates and how effectively their staff is converting leads into customers, determined in part by our recording actual phone conversations. We take these results and coach the business owners on how to convert more of their leads into longstanding customers. A lot of our clientele are small business owners, anything from martial arts studios, daycare facilities, plumbers to marketing agencies and internet marketers.

“These firms can’t afford a billion dollars a year like Coca-Cola to brand themselves,” he adds. “Dollars are tight, and they need to maximize their ROI. Many of them come to us when the marketing campaigns they create themselves didn’t get the results they had in mind.”

Seppala sometimes jokes that ROI Guy is like a Big Brother watching over you—but in a good way! He’s also so confident in the services his company offers that he gives the basic start up package away free for new clients willing to try them out. “We’re not here just to have customers, but to develop clients for life who will utilize our services and allow us to make them more successful,” he says. “Often, what’s lacking is a targeted marketing approach. Companies typically use the shotgun method, hoping something sticks, but if they’re not actually measuring what sticks and what doesn’t, they’ll deplete their marketing budget and realize they didn’t get much money in return for their investment.

He adds, “There are no marketing courses taught in dental school, for instance, so a lot of great dentists have never been taught how to generate leads and create longtime patients from those. If they see the dentist down the street with a full page ad, they think, I need a full page ad too in order to be successful. But if they take a more targeted approach, they can eliminate a lot of the marketing expenses and get more results driven ROI.”

The home page of www.yourroiguy.com begins the presentation of the company’s services with the questions: What are YOUR numbers? Do you know the return on investment (ROI) for each of your marketing campaigns?

Seppala proposes that the solution to maximizing ROI and identifying which marketing campaigns are effective and which should be eliminated lies in the numerous revolutionary systems he has developed which take the guesswork out of marketing. These programs are designed to: 1)
Make sure your marketing message is working; 2) Evaluate which marketing placements are the most effective; 3) Track incoming sales calls and capture lead information; 4) Ensure new potential customer calls are handled appropriately; and 5) Convert incoming calls to actual sales.

ROI Guy’s Call Tracking System accurately measures the success of a company’s online and offline marketing and advertising campaigns and provides a comparison between their ad campaigns and precise information regarding their marketing ROI and other ratios. This data has been proven to be an effective training tool for a company’s staff.

Call Tracking gives clients the ability to measure each of their marketing campaigns and compare their performance; calculate ratios such as ROI and cost per lead; collect critical business intelligence such as caller’s names and addresses; and record each phone call for training purposes. The Call Review feature allows one to digitally record every inbound call to help pinpoint weak sales techniques and identify why leads are being mishandled. The ultimate goal of Call Tracking is to convert calls into sales.

The Dynamic Tracking System taps into the modern day reality that many potential customers don’t use the Yellow Pages anymore but look up businesses online or on their mobile devices. Those businesses running a pay-per-click campaign or using other Internet marketing methods need to be able to track their offline contacts. This system provides companies with the ability to do so. While Google Analytics is great for tracking online traffic, they have to be able to monitor your offline calls, too.

The ROI Bridge is an ROI marketing, tracking and measurement system that integrates with numerous Marketing Automation Software. Leads are captured automatically and incorporated into a company’s marketing software. Seppala declares it clearly: “You don’t have to do anything but focus on running your business!”

One of ROI Guy’s most unique concepts is the Video Mystery Patient Program, which allows professional clients like dentists to see into their world through the eyes of their new patients—all the better to identify how they are treated and how their staff makes presentations.

Further explaining some of these systems, Seppala says, “Dynamic Tracking helps clients convert more leads to customers. One of the things that separates us from other marketing experts is that we don’t just measure how many calls you got, but we break them down. Did you get the lead? Did they schedule an appointment? Did they show up? If so, did they buy your services or become a paying patient? How much did that patient spend exactly? We act as coaches throughout the process. It works something like this: let’s say a dentist received ten new prospective patients from one ad, well this looks like a good ROI but if those 10 patients don’t accept the treatment plans from the doctor then there is a negative ROI for their time spent on their return” This is where we come in and train the staff on what is or is not being said.

Seppala’s journey from being a trained physical therapist to the ultimate ROI Guy is a fascinating study of a life that somehow seemed destined for success in the marketing world. While his medical training helped him get a job as a therapist in a nursing home, his innate skills in sales and marketing helped him quickly jump over to the corporate side of a prominent nursing home chain. He went into specialty marketing for assisted living facilities and soon became a national sales and marketing consultant. His goal throughout these years was to open his own facility.

Fate had other plans, obviously, but the insights he picked up along the way would prove to be important tools when he launched his own firm and began helping businesses achieve their maximum potential. “I learned that the relationship with the customer is the most important thing in business, and I began paying more attention to the customers and their needs than simply trying to sell something.”

Seppala launched Total Census Solutions, now known as The ROI Guy, after leaving his job with the assisted living company due to the separation anxiety suffered by his toddler son over his constant traveling. He says, “I took all the lessons I learned from that company to start my own. My mission statement was that I was going to help companies avoid the mistakes I had made as the VP of sales and marketing. That means, more effectively targeting one’s marketing message, measuring the success of each campaign. I found a way to package my ideas and offer them to clients all over the country who could benefit from my experience. I began hiring people with a similar personality to mine with the overall notion that if we give our clients more, they will be a client for life rather than a customer for a short time.”

Seppala adds, “Being the ROI Guy, I have time flexibility which allows me to spend time with my four young sons and gives me the opportunity to watch them grow up. On a business level, I love giving any business owner the knowledge and tools that allows them to make it like the big boys without a big boy budget. We’re all about giving them assurance that they can compete with the big guys nowadays. We want people to know that we’re committed to their success in their advertising and marketing campaigns for the long haul.”

Richard Seppala, known as the ROI Guy, recently discussed how improving your marketing and advertising ROI can mean a lot more money coming into your business.

Orlando, Fla. – September 8, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently published an article on his website, http://www.YourROIGuy.com, called “The ROI Guy: What If Your Marketing Is ‘Broke?’” In the article, Richard explains how businesses can’t improve their marketing ROI without first simply knowing what it is!

“Most smaller businesses and entrepreneurs don’t really want to take the time, or spend the money, to track their marketing to make sure it’s doing the trick. As far as they’re concerned, as long as their bottom line stays in the black, then the marketing must be working somehow,” wrote Richard.

“I do realize most professionals and small businesspeople are not professional marketers – and that’s not where they put the bulk of their energies. Obviously, that has to go into their core business,” continued Richard. “But what most of them don’t realize is that tracking their marketing actually doesn’t require that much effort. Being a small business owner myself, I understand the time pressures on anyone running their own operation. That’s why I’ve made my own ROI Guy tracking process incredibly easy and affordable for anyone to use.”

To read the entire article visit http://www.yourroiguy.com/articles/the-roi-guy-what-if-your-marketing-is-broke.php

There is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment and identify strengths and weaknesses of your marketing and customer service programs than through Richard’s systems. A few of these proven systems include the Call Tracking System, The Dynamic Tracking System, the ROI Bridge and the Video Mystery Patient.

To learn more about these marketing ROI tracking systems, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the ROI Guy, recently explained how marketing and advertising is critical to bringing in new customers.

Orlando, Fla. – September 3, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently posted a blog on his website, http://www.YourROIGuy.com, called “ROI Guy Blog: Getting Your Marketing Fix.” In the blog, Richard explains how businesses not knowing what the real ROI of their marketing and advertising is – can cost them dearly.

“You might say you don’t need to know if your marketing works, because you’re doing okay. Well, frankly, this bad economy doesn’t look like it’s getting better any time soon – so that means you have to maximize your advantages any way you can. And improving your marketing ROI is a great way to beat the Recession Blues,” wrote Richard.

“When you increase your marketing ROI, you not only save money (by pulling the plug on paying for advertising that doesn’t work), but you also make more money (by concentrating on marketing campaigns and placements that get the most money-making responses),” continued Richard. “I’m sensitive to the needs of a small business person – that’s why I make my ROI Guy Marketing Tracking System as affordable and simple to use as possible.”

To read the entire blog visit http://www.yourroiguy.com/blog/roi-guy-blog-getting-your-marketing-fix.php

There is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment and identify strengths and weaknesses of your marketing and customer service programs than through Richard’s systems. A few of these proven systems include the Call Tracking System, The Dynamic Tracking System, the ROI Bridge and the Video Mystery Patient.

To learn more about these marketing ROI tracking systems, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, marketing tracking expert known as the “ROI Guy,” recently hit Amazon.com’s Best-Seller List with his new book, “Power Principles for Success.”

Orlando, Fla. – August 16, 2010 – In collaboration with America’s PremierExperts®, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, recently released the book, Power Principles for Success. The book features the authors sharing their biggest success secrets for a life of health, wealth, happiness and prosperity. America’s PremierExperts® is a group of America’s leading experts in various fields of business. They are celebrity experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

Power Principles for Success was released on July 28, 2010. On the day of release, the book was a #1 Best-Seller in the Direct Marketing category. The book also reached the best-seller list in two other categories.

Richard Seppala authored two chapters in the book titled, “Refine Your Systems” and “The Power of Paradoxical Liberation.” Richard is recognized as one of America’s PremierExperts® for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as the “ROI Guy™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy™ in 2005 and provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

On Friday, July 30^th, America’s PremierExperts® and all of the authors held the official launch party for Power Principles for Success in Times Square in New York City, NY.

To order your copy of Power Principles for Success, please visit http://www.amazon.com/Power-Principles-Success-Brian-Tracy/dp/0615369596/ref=sr_1_1?s=books&ie=UTF8&qid=1281555230&sr=1-1

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization dedicated to recognizing business experts in their field of expertise and offers business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., Media and Business development experts, founded America’s PremierExperts® to showcase entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field and making significant contributions to their industry and the marketplace as a whole. For more information on becoming one of America’s PremierExperts® visit http://www.americaspremierexperts.com/become-an-expert

Richard Seppala, known as the “ROI Guy”, recently discussed how his Video Mystery Shopper service is helping businesses step back and take an objective look at how their business is being perceived by their customers.

Orlando, Fla. – July 5, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently published an article on his website, http://www.YourROIGuy.com, called “Video Mystery Shop: Put The ‘Video Boss’ In Charge.” In the article, Richard shows how businesses can use their own “reality show” to send their ROI ratings sky-high, and why business owners occasionally might need to make someone else the boss.

“Not only am I advocating putting someone else in charge of your own business – I’m also saying that person should be someone you don’t even know. Hey, actually…it’s not even a person! Because a Video Mystery Shop service makes everyone – including you – accountable to a video camera,” wrote Richard.

“When you book a Video Mystery Shopper or Patient, someone will come to your office, they will have been hired to pose as a client, and they will secretly videotape their entire experience at your business with a hidden video camera. You and your staff will be able to review the entire tape after the visit – and there won’t be room for excuses,” Richard continued.

“The tape from a Video Mystery Shopper can be a shocking wake-up call. Maybe a customer’s left waiting for fifteen minutes without any attention paid to them. Maybe questions are ignored, sales openings are missed, follow-up appointments aren’t pursued, and maybe your staff comes off as just plain rude in some instances. And all of it may be completely unintentional, because no one’s paying attention to the right things. That doesn’t make it any better – nor does it help your business,” Richard wrote.

To read the entire article and learn more about Richard Seppala’s Video Mystery Shop Service, visit http://www.yourroiguy.com/articles/video-mystery-shop-put-the-video-boss-in-charge.php.

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in Newsweek as one of America’s PremierExperts®, in recognition of being a leading expert in marketing and advertising ROI.

Orlando, Fla. – July 1, 2010 – An elite group of celebrity experts from various industries were featured in Newsweek in a full-page color spotlight on Monday, June 21, 2010. One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts®. Richard was chosen for this honor for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as the “ROI Guy™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy™ in 2005 and provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

In the Newsweek feature, when asked for tips on health, wealth, business and success in the new economy, Richard Seppala replied, “The paradoxical liberation gained from the discipline of the order”- My Grandmother. Hard work will set you free.  Always dig deep within and keep moving forward.”

America’s PremierExperts® LLC is an organization that provides free expert information and content to consumers and journalists alike, and honors business experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The participants selected to participate in this year’s program are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs looking to give back by educating consumers, as well at distinguish their brand and increase revenues.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.  For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com

Richard Seppala, known as the “ROI Guy™”, recently published an article discussing how marketing tracking systems can tell businesses the who, what, why, where and when of their business.

Orlando, Fla. – June 16, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently published an article on his website, http://www.YourROIGuy.com, called “Measure Marketing ROI to Answer the 5 ‘W’s’.” Richard provides businesses and health professionals across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

In the article, Richard explains how businesses need to understand the 5 “W’s” of their business to properly measure their marketing and advertising ROI. Richard writes, “When you run your business, can you imagine not knowing the Who, What, When and Where – let alone the Why – of the product or service you’re selling? Sounds ridiculous, right? Well, a lot of business people approach their marketing that way, even though they spend a large amount of time, money and effort on it.”

“Without tracking that marketing, they don’t who they’re reaching, what they’re accomplishing, when and where to do their marketing or why it works or doesn’t work. That’s not a great way to approach…well, anything really. Answering key questions about your marketing could be a real money-saver – as well as a money-maker – for your company,” continued Richard.

Richard explains that by properly using tracking and lead capture systems, businesses can easily increase their marketing and advertising ROI. When businesses know the answers to all 5 of those big W’s, they avoid mistakes and make the smartest, most informed moves that they can.

To read the entire article and learn more about Richard Seppala’s proven advertising and marketing ROI tracking systems, visit http://www.yourroiguy.com/articles/after-the-5-ws.php

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in USA Today as one of America’s PremierExperts®, in recognition of being a leading expert in marketing and advertising ROI.

Orlando, Fla. – June 15, 2010 – An elite group of celebrity experts from various industries were featured in USA Today in a full page color spotlight on Friday, May 28, 2010. One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts®. Richard was chosen for this honor for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as the “ROI Guy™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy™ in 2005 and provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

America’s PremierExperts® LLC is an organization that provides free expert information and content to consumers and journalists alike, and honors business experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The participants selected to participate in this year’s program are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs looking to give back by educating consumers, as well at distinguish their brand and increase revenues.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.  For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com