Archive for the ‘News’ Category
Tuesday, June 7th, 2011
Richard Seppala, known as the ROI Guy, was recently seen on FOX and other network affiliates across the country as an expert guest on The Brian Tracy Show.
Orlando, Fla. – June 7, 2011 – Richard Seppala, advertising and marketing ROI expert, was recently an expert guest on The Brian Tracy Show. Best-selling author Brian Tracy, one of the country’s leading business minds, hosts the show that was recently featured on FOX and other major network affiliates across the country.
“The Brian Tracy Show” features an interview format, with Brain Tracy interviewing business leaders and marketing experts from around the world. Richard was one of Mr. Tracy’s recent guests, discussing his new marketing ROI system, The ROI Matrix.
Richard explained how this ROI Marketing system, The ROI Matrix, goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner. Richard is also the co-author of the best selling book ROI Marketing Secrets Revealed and The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.
Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. He’s widely recognized as one of the world’s foremost thought leaders on personal and business success, and his teachings have transformed the lives of millions across the world. Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
The Brian Tracy Show was produced by Nick Nanton, Esq. and JW Dicks, Esq. Dicks and Nanton are also the founders and producers of the organization and TV show, America’s PremierExperts®.
To learn more about Richard and his revolutionary ROI Matrix, please visit http://www.YourRoiGuy.com
About Richard Seppala:
Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.
Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.
Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.
To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.
Tags: advertising ROI, Brian Tracy Show, celebrity branding agency, experts, jw dicks, marketing ROI, nick Nanton, premier experts, Richard Seppala, ROI Guy
Posted in News | No Comments »
Tuesday, May 31st, 2011
Richard Seppala, known as the ROI Guy, was recently seen on CBS and other network affiliates across the country as an expert guest on The Brian Tracy Show.
Orlando, Fla. – May 31, 2011 – Richard Seppala, advertising and marketing ROI expert, was recently an expert guest on The Brian Tracy Show. Best-selling author Brian Tracy, one of the country’s leading business minds, hosts the show that was recently featured on CBS and other major network affiliates across the country.
“The Brian Tracy Show” features an interview format, with Brain Tracy interviewing business leaders and marketing experts from around the world. Richard was one of Mr. Tracy’s recent guests, discussing his new marketing ROI system, The ROI Matrix.
Richard explained how this ROI Marketing system, The ROI Matrix, goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner. Richard is also the co-author of the best selling book ROI Marketing Secrets Revealed and The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.
Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. He’s widely recognized as one of the world’s foremost thought leaders on personal and business success, and his teachings have transformed the lives of millions across the world. Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
The Brian Tracy Show was produced by Nick Nanton, Esq. and JW Dicks, Esq. Dicks and Nanton are also the founders and producers of the organization and TV show, America’s PremierExperts®.
To learn more about Richard and his revolutionary ROI Matrix, please visit http://www.YourRoiGuy.com
About Richard Seppala:
Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.
Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.
Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.
To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.
Tags: advertising ROI, Brian Tracy Show, celebrity branding agency, experts, jw dicks, marketing ROI, nick Nanton, premier experts, Richard Seppala, ROI Guy
Posted in News | No Comments »
Monday, May 23rd, 2011
Richard Seppala, known as the ROI Guy, was recently seen on ABC and other network affiliates across the country as an expert guest on The Brian Tracy Show.
Orlando, Fla. – May 23, 2011 – Richard Seppala, advertising and marketing ROI expert, was recently an expert guest on The Brian Tracy Show. Best-selling author Brian Tracy, one of the country’s leading business minds, hosts the show that was recently featured on ABC and other major network affiliates across the country.
“The Brian Tracy Show” features an interview format, with Brain Tracy interviewing business leaders and marketing experts from around the world. Richard was one of Mr. Tracy’s recent guests, discussing his new marketing ROI system, The ROI Matrix.
Richard explained how this ROI Marketing system, The ROI Matrix, goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner. Richard is also the co-author of the best selling book ROI Marketing Secrets Revealed and The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.
Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. He’s widely recognized as one of the world’s foremost thought leaders on personal and business success, and his teachings have transformed the lives of millions across the world. Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
The Brian Tracy Show was produced by Nick Nanton, Esq. and JW Dicks, Esq. Dicks and Nanton are also the founders and producers of the organization and TV show, America’s PremierExperts®
To learn more about Richard and his revolutionary ROI Matrix, please visit http://www.YourRoiGuy.com
About Richard Seppala:
Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.
Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.
Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.
To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.
Tags: advertising ROI, Brian Tracy Show, celebrity branding agency, experts, jw dicks, marketing ROI, nick Nanton, premier experts, Richard Seppala, ROI Guy
Posted in News | No Comments »
Monday, May 16th, 2011
Richard Seppala, known as the ROI Guy, was recently seen on NBC and other network affiliates across the country as an expert guest on The Brian Tracy Show.
Orlando, Fla. – May 16, 2011 – Richard Seppala, advertising and marketing ROI expert, was recently an expert guest on The Brian Tracy Show. Best-selling author Brian Tracy, one of the country’s leading business minds, hosts the show that was recently featured on NBC and other major network affiliates across the country.
“The Brian Tracy Show” features an interview format, with Brain Tracy interviewing business leaders and marketing experts from around the world. Richard was one of Mr. Tracy’s recent guests, discussing his new marketing ROI system, The ROI Matrix.
Richard explained how this ROI Marketing system, The ROI Matrix, goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner. Richard is also the co-author of the best selling book ROI Marketing Secrets Revealed and The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.
Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. He’s widely recognized as one of the world’s foremost thought leaders on personal and business success, and his teachings have transformed the lives of millions across the world. Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
The Brian Tracy Show was produced by Nick Nanton, Esq. and JW Dicks, Esq. Dicks and Nanton are also the founders and producers of the organization and TV show, America’s PremierExperts®.
To learn more about Richard and his revolutionary ROI Matrix, please visit http://www.YourRoiGuy.com
About Richard Seppala:
Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.
Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.
Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.
To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.
Tags: advertising ROI, Brian Tracy Show, celebrity branding agency, experts, jw dicks, marketing ROI, nick Nanton, premier experts, Richard Seppala, ROI Guy, roi matrix
Posted in News | No Comments »
Thursday, March 24th, 2011
Richard Seppala, founder of The ROI Matrix, a marketing ROI company, writes about the importance of calculating your marketing ROI.
Orlando, FL – March 23, 2011- Richard Seppala, founder of The ROI Matrix, a marketing ROI company, recently published an article on his website (http://www.yourroiguy.com/) about the importance of knowing your ROI. The article, titled “Your ROI: THE Most Important Number for Your Business” discusses the difficulty many companies have in calculating their marketing ROI and explains why it’s a critical figure to know.
Richard Seppala writes, “So what was your ROI in 2010? Do you know? Are you guessing? Are you “playing it by ear?” This is a common mistake, as many business owners think that it’s easy to determine their ROI just by paying attention.”
The ROI Matrix specializes in ROI calculation. They help clients to determine their marketing ROI which enables each client to allocate their marketing budget in the most efficient manner possible.
The entire article can be found at http://www.yourroiguy.com/articles/your-roi-the-most-important-number-for-your-business.php
To learn more about Total Census Solutions, please visit http://www.yourroiguy.com
About Richard Seppala:
Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.
Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.
Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.
To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.
Tags: advertising ROI, improve marketing ROI, increase marketing ROI, marketing ROI, measure marketing ROI, Richard Seppala, ROI, The ROI Guy
Posted in News | No Comments »
Monday, March 21st, 2011
Richard Seppala, founder of The ROI Matrix, a marketing ROI company, discusses the importance of knowing your marketing ROI and explains how his cutting edge system can save you time and frustration.
Orlando, FL – March 21, 2011- Richard Seppala, founder of The ROI Matrix, a marketing ROI company, recently published a blog on his website (http://www.yourroiguy.com/) offering a solution to businesspeople who don’t have time to calculate their ROI. The article, titled “Put The Calculator Away!” explains that business owners no longer have to choose between not knowing their ROI or spending countless hours calculating it.
Richard Seppala writes, “Trying to market your company without knowing your ROI is like trying to hit a three-point basket blindfolded. You may hit a shot every once in a blue moon, but you’re going to waste a whole lot of time and effort.”
The ROI Matrix specializes in ROI calculation. They help clients to determine their marketing ROI which enables each client to allocate their marketing budget in the most efficient manner possible.
The entire article can be found at http://www.yourroiguy.com/blog/put-the-calculator-away.php
To learn more about The ROI Matrix, please visit http://www.yourroiguy.com
About Richard Seppala:
Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.
Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.
Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.
To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.
Tags: advertising ROI, improve marketing ROI, increase marketing ROI, marketing ROI, measure marketing ROI, Richard Seppala, ROI, The ROI Guy
Posted in News | No Comments »
Thursday, December 9th, 2010
Richard Seppala, known as the ROI Guy, was recently honored by The National Academy of Best-Selling Authors as a 2010 PowerTalk Thought Leader of the Year.
Orlando, Fla. – December 9, 2010 – This past weekend, Richard Seppala, advertising and marketing ROI expert, along with other leading business and marketing book authors, joined in New York City to attend the Best Sellers Summit and Awards Gala hosted by National Academy of Best-Selling Authors™. (NABSA)
The NABSA honored Richard as one of fifteen thought leaders to deliver a PowerTalk at the event about what businesses and entrepreneurs can do to grow their business in the new economy. After the event, the members of the NABSA voted for their top three thought leaders for 2010 to receive the PowerTalk Thought Leader of the Year Award. Richard Seppala was chosen as one of these thought leaders for his expertise in marketing and advertising ROI and his systems created to help businesses fully and accurately measure their marketing ROI. The NABSA also honored international best-selling author of The E-Myth, Michael E. Gerber, with a Lifetime Achievement Award.
Richard Seppala’s latest book, ROI Marketing Secrets Revealed was released on September 30, 2010. On the day of release, the book was a #1 Best-Seller in the Direct Marketing category on Amazon.com. The book also reached the best-seller list in two other categories. ROI Marketing Secrets Revealed reveals million-dollar secrets that top marketers use in their specialty for maximum return on investment (ROI) and how to directly increase your profits today.
Richard has also recently unveiled his new marketing ROI system, The ROI Matrix. The ROI Matrix goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.
The ROI Matrix is built around the notion that just measuring the pure response rate doesn’t take you very in-depth with the numbers. You can find out how many people reacted to your ad – but you still don’t know how many ended up as paying customers. By only measuring the pure response rate, you’re still not answering the essential question that really has to be asked about any marketing – whether or not the marketing made your business any money.
To learn more about Richard and the ROI Matrix, please visit http://www.YourRoiGuy.com
About Richard Seppala:
Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.
Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.
Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.
To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visithttp://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.
About The National Academy of Best-Selling Authors™:
The National Academy of Best Selling Authors™ was founded by two attorneys, JW Dicks, Esq. and Nick Nation, Esq. who are also best selling authors and represent authors and experts nationwide. Both of the attorneys are members of multiple organizations, associations and academies that recognize and honor the best in the business, and they thought a similar organization should be created for Best Selling authors who don’t always get recognition for their accomplishment. Authors themselves, they recognized that only a very limited number of books made the major New York Times Best Seller list and just like the awards shows put on by the entertainment-based organizations, they wanted to have more categories for authors to be accepted and recognized for their accomplishment. The National Academy of Best Selling Authors™ now honors authors from many of the leading independent best-seller lists.
To find out more about The National Academy of Best-Selling Authors™ visit http://www.academyofauthors.org/
Tags: advertising ROI, improve marketing ROI, increase marketing ROI, marketing ROI, measure marketing ROI, ROI, video mystery shopper
Posted in News | No Comments »
Tuesday, December 7th, 2010
Richard Seppala, known as the ROI Guy, is excited to announce that his latest book, “ROI Marketing Secrets Revealed,” Reached #1 on Amazon.com in the Direct Marketing Category.
Orlando, Fla. – December 7, 2010 – Richard Seppala, advertising and marketing ROI expert, along with CelebrityPress™, a leading business and marketing book publishing company, brought together a select group of the nation’s leading marketing experts, to collaborate on the recently released business and marketing book titled, “ROI Marketing Secrets Revealed.”
ROI Marketing Secrets Revealed was released on September 30, 2010. On the day of release, the book was a #1 Best-Seller in the Direct Marketing category on Amazon.com. The book also reached the best-seller list in two other categories. ROI Marketing Secrets Revealed reveals million-dollar secrets that top marketers use in their specialty for maximum return on investment (ROI) and how to directly increase your profits today.
In the book, Richard delves into issues such as “The Four Pillars of ROI,” How The ROI Guy Raises Your ROI,” and “Dynamic Tracking: Measuring Your Online ROI.”
Richard Seppala would like to congratulate all of the authors who contributed to the book and lent their expertise to help push the book to best-seller status. Along with Richard, the authors of ROI Marketing Secrets Revealed include: Nick Nanton, Esq., JW Dicks, Esq., Ian Garlic,
Chuck Barnett, Aaron Halderman, A.J. Puedan, Devin Herz, Scott Strepina, Jason Ross, Darrin T. Mish, Esq., Lee Weiner, Nina Hershberger, Steven Placey, Tony Wedel, Dr. Scott Schumann, Brian Horn, Charlie McDermott, Connie Gray, Eddie Diaz, Harmony Tenney, Jody Murphy, Julie Boswell, Rajiv Kapur, Roger Salam, Dave VanHoose, Dustin Mathews, Larry Benet, Jim Palmer, Ed O’Keefe, David Lee, Rem Jackson, Tom Foster, Timothy Seward and Jay Henderson
The book can be purchased on Amazon.com at http://www.amazon.com/Marketing-Secrets-Revealed-Richard-Seppala/dp/0615386962/ref=sr_1_3?ie=UTF8&s=books&qid=1286898970&sr=8-3
Richard has also recently unveiled his new marketing ROI sytem, The ROI Matrix. The ROI Matrix goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.
The ROI Matrix is built around the notion that just measuring the pure response rate doesn’t take you very in-depth with the numbers. You can find out how many people reacted to your ad – but you still don’t know how many ended up as paying customers. By only measuring the pure response rate, you’re still not answering the essential question that really has to be asked about any marketing – whether or not the marketing made your business any money.
To learn more about Richard and the ROI Matrix, please visit http://www.YourRoiGuy.com
About Richard Seppala:
Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.
Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.
Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.
To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visithttp://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.
About Celebrity Press™:
Celebrity Press™, founded by JW Dicks, Esq. and Nick Nanton, Esq., is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through publishing their expertise to reach a larger audience and build a bigger platform. Celebrity Press™ has published books alongside Brian Tracy, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many more of the biggest experts across diverse fields.
If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visithttp://www.celebritypresspublishing.com/contact-us
Tags: advertising ROI, improve marketing ROI, increase marketing ROI, marketing ROI, measure marketing ROI, ROI, video mystery shopper
Posted in News | No Comments »
Monday, November 8th, 2010
Richard Seppala, known as the “ROI Guy”, recently discussed how bad service will almost always drive away potential revenue.
Orlando, Fla. – November 8, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently posted a blog on his website, http://www.YourROIGuy.com, called “Bad Service Trumps Good Product.” Richard provides businesses and health professionals across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.
In the blog, Richard wrote about a recent personal experience with a restaurant proved how important customer service is, regardless of how good the product is, or in this case, food.
Richard writes, “We all spend a lot of money on marketing and advertising what we have to offer – well, your prospects don’t care what you have to offer, if they can’t get you on the phone. Just like my family didn’t care about how awesome the food was from the restaurant – if it comes two hours late, it doesn’t do us a whole lot of good!
“That’s why I worked hard on my latest all-in-one solution to handling incoming sales calls, “The ROI Matrix.” As with my previous system, the ROI Matrix automatically tracks which marketing generated the call, captures the lead contact information, and answers the call with an automated message and a ‘Call to Action.’,” continued Richard.
“n addition, instead of just measuring the number of calls a marketing campaign gets, you also get a complete breakdown of the category of phone calls (wrong numbers, sales calls, repeat calls, and, of course, the calls you actually want – prospects who want to buy, buy, buy!), as well as the follow-through that determines how much new business your marketing actually generated.”
To read the entire article and learn more about Richard Seppala’s proven advertising and marketing ROI tracking systems, visit http://www.yourroiguy.com/blog/roi-guy-blog-bad-service-trumps-good-product.php
About Richard Seppala:
Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.
Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.
Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.
To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.
Tags: advertising, improve marketing ROI, increase marketing ROI, Infusion Bridge, marketing ROI, measure marketing ROI, ROI, video mystery shopper
Posted in News | No Comments »
Friday, October 29th, 2010
Richard Seppala, known as the ROI Guy, has recently signed a publishing deal with CelebrityPress, along with other leading entrepreneurs from across the nation, to release the business and marketing book, “The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.”
Orlando, Fla. – October 29, 2010 – Richard Seppala, advertising and marketing ROI expert, has recently signed a publishing deal with leading business and marketing book publisher, CelebrityPress™. Richard will be joining a select group of America’s leading entrepreneurs and businesspeople to collaborate and co-write the forthcoming business and marketing book titled, “The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.” Nick Nanton, Esq. along with business partner, JW Dicks, Esq., recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ label.
Richard’s latest book, ROI Marketing Secrets Revealed was released on September 30, 2010. On the day of release, the book was a #1 Best-Seller in the Direct Marketing category on Amazon.com. The book also reached the best-seller list in two other categories. ROI Marketing Secrets Revealed reveals million-dollar secrets that top marketers use in their specialty for maximum return on investment (ROI) and how to directly increase your profits today.
The forthcoming book, “The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy” will feature forward thinking trends to help entrepreneurs and business people dominate the new economy.
To learn more about Richard and his revolutionary ROI Matrix, please visit http://www.YourRoiGuy.com
To learn more about CelebrityPress™, please visit http://www.CelebrityPressPublishing.com
About Richard Seppala:
Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work. Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.
Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.
Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.
To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide: 7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.
About Celebrity Press™:
Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many other of the biggest experts across diverse fields.
If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visit http://www.celebritypresspublishing.com/contact-us
Tags: advertising ROI, improve marketing ROI, increase marketing ROI, marketing ROI, measure marketing ROI, Richard Seppala, ROI, The ROI Guy
Posted in News | No Comments »
|
|
