Hi, Richard Seppala, “The ROI Guy,” here. For months, I’ve been writing about the forthcoming launch of my most powerful marketing tracking system yet, The ROI Matrix.

Well, I’m excited to say that launch is finally here.

Now, I’m well-acquainted with the profitable benefits this breakthrough system delivers to every kind of small business – from a single entrepreneur to a medical practice to a vacation resort. But it can be a little difficult to explain to someone who hasn’t been working on it 24/7.

That’s why I created a new free Webinar that lays out everything The ROI Matrix does to maximize your marketing firepower. I hope you can take the time to watch. Not only will you learn a lot of top-level marketing secrets, but you’ll also find out how The Matrix delivers an affordable high-end top-to-bottom marketing system that enables you to focus on what makes you money, capture and store lead contact information instantly and automatically trigger crucial follow-up marketing that insures you never lose a prospect.

Best of all, it does all this easily and without you or your staff having to lift a finger. Well, okay, you will have to answer some simple emails along the way to ”feed” The Matrix, but, basically, it does all the work for you – and you can check out your real-time data anytime you want on your exclusive web portal.

But writing about The ROI Matrix doesn’t really do it justice. And again, that’s why I created the Webinar. I’m so excited about this system that I’ve thrown in a lot of amazing bonuses and discounts just so people will give it a try – and you don’t have to commit to any long-term contracts to take advantage of all that free stuff either.

So please, visit www.TheROIMatrix.com to find out more about the Webinar and about The Matrix itself. You can even contact me directly at Richard@YourROIGuy.com for a free consultation.

Just don’t show up at my house – I might not be there.

Hi, Richard Seppala, “The ROI Guy,” here. Because it was finally time to launch my most powerful marketing tracking system yet, The ROI Matrix, I decided to give it the biggest possible send-off possible.

Working with Jason Ross, CEO of Orlando’s TSM Studio, we produced a real big-screen epic – our own lavishly-produced and slightly-twisted version of the classic science-fiction epic, “The Matrix.” And because we needed someone with the kind of awesome charisma who could hold an audience and leave them begging for more….I decided to play the lead part.

Please stop laughing and keep reading.

Having never really professionally acted before, I realized there were several challenges to the movie-making process. First of all, there are these things called “lines” that you have to actually memorize; you can’t just go out there on the set and make small talk in front of the camera. At least that’s what I was told by Jason.

On set with The ROI Matrix video. I’m the good-looking one.

So, while my wife was watching “Desperate Housewives” on a Sunday night, I was sitting in the kitchen, reading the script over and over, and pretending to be the enigmatic figure behind an amazing hi-tech virtual world of limitless information. But that was easy…because that’s who I actually am.

To make things even more complicated, I wasn’t just playing one part – no, I was playing two. This was something the guy in “The King’s Speech” didn’t even try to pull off – and he won an Oscar! I not only had to play myself, but I had to play “The Architect” – with special make-up that gave me a grey beard and grey hair. I looked a little like Colonel Sanders without the chicken.

But the end result, I think, is fantastic. TSM Studio did an amazing job of producing an entertaining series of videos that I think you’ll enjoy. You can check them out at my website, www.TheROIMatrix.com.

And while you’re at my website, check out The ROI Matrix itself. There’s a reason I went to all that time and trouble (and don’t get me started on the expense!). It’s because I believe The ROI Matrix can truly revolutionize anyone’s business and turn it into a money-making machine.

Believe me, it works better than I act!

If you want to know more about The ROI Matrix and what it can do for you, contact me at Richard@YourROIGuy.com for a free consultation. Please, no autographs.

We’ve talked about the importance of knowing the ROI (return on investment) of your marketing and advertising campaigns. Without this knowledge, you’re essentially taking shots in the dark. You’re throwing money and time into campaigns that may or may not be profitable for you. Unfortunately, as most business owners know, calculating the ROI of your various marketing efforts is not a simple task. That reality left businesses with an unpleasant choice—continue marketing in the dark, without access to vital information… or spend hours with a calculator trying to make sense of the data. Well, now there is a third option—with my cutting edge tracking and measurement systems, we can get the work done for you.

When it comes to calculating the ROI of your marketing campaigns, our system is simply the best and most efficient out there. The process is remarkably simple, yet powerful. We start by providing you with separate toll-free numbers for each marketing campaign you’d like to track. We then track each call and collect vital information about each caller. This system allows us to provide you with critical statistics such as cost per lead and return on investment, as well as providing a side by side comparison of your various media campaigns. Now, did you hear “take out your calculator” in there anywhere? No? That’s because you can forget about the math. We do it for you—allowing you to know exactly how effective each and every dollar that you spend on marketing really is.

Trying to market your company without knowing your ROI is like trying to hit a three-point basket blindfolded. You may hit a shot every once in a blue moon, but you’re going to waste a whole lot of time and effort. But trying to calculate your ROI is a tedious and difficult chore—something most business owners don’t have the time to do. My system will enable you to remove the blindfold and see exactly what you’re getting for your money—without spending hours playing with formulas on Excel. If you’re running or planning a marketing campaign, you need my ROI tracking services. Put the calculator away, stop taking shots in the dark… and start making money!

Hi, Richard Seppala, your ROI Guy here – this month, I’m launching my incredible new marketing tracking system, “The ROI Matrix.” It’s been a long time in the works and I couldn’t be happier with the result. And I think my clients should be pretty pleased as well.

Why? Well, as I write in my new article, “Show Me the Money – For Real!”, The ROI Matrix, by utilizing the latest technology, goes beyond just measuring the number of responses a marketing campaign generates. Now, at last, we can measure “The True ROI” of a campaign. By weighing the cost of the marketing vs. the actual revenues it brings in, my clients can instantly see what marketing campaigns and placements actually make them the most money.

Why is this so important? Because just looking at the number of responses that a marketing piece brings in can be deceptive. In my article, I noted an ad can bring in 20 responses as opposed to another one that might bring in 3. But the second ad might have been for an expensive procedure that actually brought in a lot more revenue that the first ad. You can’t know that unless you actually measure the actual profit, in dollars and cents, of both ads.

Ultimately that information allows you to make more money from less marketing – because you know precisely which campaigns are the most profitable to focus on. And that allows you to raise your marketing and advertising ROI through the roof.

The ROI Matrix has a lot of other side benefits to it as well. Since it tracks your leads all through your particular buying process – as well as captures and uploads their contact info into your CRM software – you’re able to easily trigger automated follow-up marketing to make sure you maximize your conversion chances. Incoming lead phone calls are transcribed and recorded too, so you can review them with your staff to make sure they’re doing the best job possible of helping those conversions along.

There’s a lot more to talk about – so I invite you to find out more about this breakthrough system at www.TheROIMatrix.com. By the way, don’t be scared when you visit that web page – it’s just me behind those Neo shades!

Hi, Richard Seppala, your ROI Guy here, hoping you’ve had a chance to take a look at my new article, “Tracking Your Marketing: How Much is Enough?” The article is about if using a unique phone number on your marketing to track the response rate is really enough to measure “The True ROI” of a campaign.

While it’s a good start to see how many leads are generated by your marketing, most business owners would agree that the more important and relevant number is how profitable that marketing was. If the leads you’re generating aren’t quality leads that are ready to buy, it doesn’t matter how many of them call…you’re not making any money! And actually, you’re losing money, because you’re out the cost of the marketing. A negative marketing ROI? Not good!

Because the dollars and cents are so important to know, I invested a lot into the research and development of “The ROI Matrix” with a top-notch tech team. The results were worth it: for the first time, my clients can easily and automatically track a lead generated by marketing campaign from initial contact through a purchase (if one is made). This information gets tabulated instantly on their customized web portal, available 24/7, where it can be analyzed in various charts and reports.

I’ve also put a lot of side benefits into The ROI Matrix – incoming sales calls are automatically recorded and transcribed, and contact information is automatically uploaded into my clients’ CRM.

There are also powerful “add-ons” to The ROI Matrix – such as “The Magic Pill,” an automated sequence of “done-for-you” marketing that will follow-up on generated leads who have dropped out of the buying process, as well as a powerful web-based referral system.

“The ROI Matrix” finally finishes the job I’ve always wanted to accomplish – to track generated leads all the way to the finish line when they “buy or die.” The launch of my biggest and best service yet is close at hand – keep checking www.yourROIguy for the latest on The Matrix (and we promise – no disappointing sequels)!

Hello, Richard Seppala, your ROI Guy here. If you haven’t seen my new article, “What’s Driving Your New Business,” I hope you’ll give it a look. It’s all about the importance of knowing which of your marketing and advertising is bringing in the bulk of your new customers – because when you have that information, you know just where to focus your marketing resources.

But most don’t know how to get that critical data. As I discussed in that article, if you’re just relying on your receptionist asking someone new how they heard about you, it’s going to be tough to get accurate answers.

For most small businesses and entrepreneurs, their marketing budget is an expense they really feel. They know they need to do marketing – yet they often don’t feel the need to actually see if that marketing is working, which always confuses me. Do they also spend money on equipment that they don’t know works? Or on hiring employees that they’re not sure can do the job?

Probably not. But, for most people, marketing is like hitting a Vegas casino. They just have to gamble and hope they don’t lose.

But your marketing and advertising doesn’t have to be a gamble.

My marketing tracking systems are automatic, foolproof and give you instant answers on which ad placements are generating the most responses. And my forthcoming ROI Matrix system will even tell you, to the penny, how much revenue they generated as well.

If you could have a definite answer on what marketing created the most new sales for you, wouldn’t you want it? Well, I can provide it – in an affordable, easy-to-use, automated system that’s guaranteed to increase your marketing and advertising ROI as well as boost your bottom line.

Find out about all of my services that can help you power up your profits at www.yourroiguy.com. You see, I don’t believe in gambling. Unless, of course, I’m in Vegas…(and my wife isn’t around!)

Hello, Richard Seppala, your ROI Guy here. In my new article, “The Trick to Tracking Marketing,” I talk about the different technologies used to track and increase the ROI of the marketing and advertising used by small and medium-sized businesses.

And I also mention that a lot of my clients say the same thing to me – “Richard, show me the money!” (I also mention that they need to stop watching “Jerry Maguire.” I mean, Cuba Gooding Jr. got tired of people saying that to him too!).

Well, I’m getting set to show everyone the money – and a whole lot more.

My innovative hi-tech marketing tracking systems have always done a great job (modest, aren’t I?) of showing my clients the number of responses each advertising and marketing placement generated – and also helped in compiling the contact information of those prospects for future marketing.

But I still couldn’t answer the critical question, “How much money does an individual piece of marketing make? Is it worth the expense?”

Now, I will be able to. My ROI Matrix system, which I’ll be rolling out soon, will track to the penny how much your marketing makes for you. And it will do more than that. It will also tell you just the main category of responses that an advertising placement generates.

Are you just getting random questions from people who aren’t serious buyers? Are you just getting sales calls? Or are you getting quality leads who could become lifetime customers? Knowing who your marketing attracts helps you to adjust your message accordingly, as well as your placements.

The ROI Matrix will also enable my clients to automatically follow up with prospects with direct mail, emails, letters, and phone calls in a pre-programmed sequence that will make sure no potential prospect is lost. If there’s a chance of a sale, you’ll be virtually guaranteed of making it.

I’m really excited about the potential for this “ultimate” ROI system – and once you take a look at it, I’m sure you’ll be excited about it too. Keep checking in at my website at www.yourroiguy.com for the latest news.

And in the meantime, enjoy “Jerry Maguire!” I hope I had you at “Hello…”

Hi, Richard Seppala, your ROI Guy here. TV can be a problem. Mostly it’s made up of stuff you don’t want to watch.

On any given night, you can watch a reality show with some less-than-genius cast members yelling at each other about who spent the night with who, a cable news show with some Republican or Democrat yelling at each other, or a crime drama with two detectives yelling at each other – or at a bad guy.

In other words…there’s a lot of yelling. And frankly, none of that’s my idea of a good time.

What is my idea of a good time? Well, I am the ROI Guy, so my idea of a good time…

…is a show that could help people make money!

Well, I couldn’t find a program that really was to my liking in that category either. I just kept seeing some guys sitting around a pool filled with babes in bikinis telling me how I could make millions in real estate or gold or selling some energy drink with a name I couldn’t pronounce.

Don’t tell my wife, but I basically just looked at the babes. Anyway, it was obvious I had to take some serious action. Not with the babes, but with the whole TV thing.

The result? “ROI TV” – coming soon to my website at www.yourroiguy.com!

You can find out more about “ROI TV” in my new article, “Switch on ‘ROI TV’ – and Ramp Up Your Revenues.” Basically, I’ll be talking to a new marketing expert each week and bringing you new and innovative ideas on how to sell your business in ways you may never have thought about.

These experts really know their stuff – and are plugged into all kinds of exciting marketing methods and systems that can make a big difference to the bottom line of any business.

So stop by my website and check out “ROI TV.” Okay, I don’t scream obscenities at my guests who scream them back at me…but you never know what I might be up to on the second season!

Hi, Richard Seppala, “The ROI Guy,” here.

At the Seppala household, it’s a little busy – maybe you heard, we have about 500 or so boys running around. So we order in some delivery food from time to time because Mom and Dad have to work a lot. Well, we found this great Italian place that delivered – their food was amazing. And when a guy named Seppala finds a great Italian place, he sticks with it!

But the third time, something happened. They lost the order…we called and we got the food about an hour late. Still delicious, though. So we gave them a pass on that screw-up.

A week or so later, same thing. No food at our door. We tried calling. No one was answered or we got voice mail. Finally, we got them on the phone, but the delivery didn’t make it to the house until 8:30. Not good when you’re hitting bath and bed time for the young’uns.

What was frustrating was that the food itself tasted the best it ever had. We just weren’t ever going to chance another delivery order from them.

You’re probably wondering what our dinner issues have to do with your business. Well, the point is that sometimes it doesn’t matter how good your product or service is – if your customer service isn’t up to snuff, you’re going to drive away potential revenue.

As I wrote in my new article, “Missed Calls = Missed Opportunities,” businesses need to make sure they handle incoming sales calls in the best possible way.

We all spend a lot of money on marketing and advertising what we have to offer – well, your prospects don’t care what you have to offer, if they can’t get you on the phone. Just like my family didn’t care about how awesome the food was from the restaurant – if it comes two hours late, it doesn’t do us a whole lot of good!

That’s why I worked hard on my latest all-in-one solution to handling incoming sales calls, “The ROI Matrix.” As with my previous system, the ROI Matrix automatically tracks which marketing generated the call, captures the lead contact information, and answers the call with an automated message and a “Call to Action.”

In addition, instead of just measuring the number of calls a marketing campaign gets, you also get a complete breakdown of the category of phone calls (wrong numbers, sales calls, repeat calls, and, of course, the calls you actually want – prospects who want to buy, buy, buy!), as well as the follow-through that determines how much new business your marketing actually generated.

If you want to know more about what the ROI Matrix can do for your business, please don’t hesitate to contact me at info@totalcensus.com.

And if you like to eat late, I’ll also give you the name of that Italian restaurant!

Hi, Richard Seppala, “The ROI Guy,” here.

When it comes to working on ways to improve my clients’ marketing and advertising ROI, as well as boost their bottom line, I work tirelessly. Sometimes, I’m up all night in the ROI Lab. It’s kind of like the Bat Cave, but without the Batmobile and the Cave part…okay, to be honest, it’s just a corner of my garage, but I do like to wear a superhero costume. The cape sometimes gets in the way, but I feel naked without it.

Anyway, the latest innovation from the ROI Lab that I’m incredibly excited about is “The ROI Matrix.” Now, instead of merely measuring the number of calls a marketing campaign gets, you can get a complete breakdown of the category of phone calls (wrong numbers, sales calls, repeat calls, and, of course, the calls you actually want – prospects who want to buy, buy, buy!), as well as the follow-through that determines how much new business your marketing actually generated.

To simplify it even further – now, for the first time, we can tell you exactly how much you made vs. how much you spent! And that, my friends, is ROI to the MAX.

So, for all of you who wring your hands about your marketing and advertising, wondering just what good it’s actually doing for the bucks you’re spending, here’s the way to really, for the first time, KNOW (sorry for all the capital letters – I told you I was excited!).

No, The ROI Matrix is not as big a scientific breakthrough as discovering electricity, splitting the atom or inventing the iPhone…but it’s pretty darn good for a guy in his garage wearing a cape. More importantly, it’s the “killer app” I’ve been wanting to be able to offer my clients. It’s affordable, it’s automatic, and it can help any size business improve its marketing and advertising ROI as never before.

If you want to know more about what the ROI Matrix can do for your business, please don’t hesitate to contact me at info@totalcensus.com.

In the meantime, I’ll be in the ROI Lab. My summer project? Trying to figure out how to make a Mojito!