Richard Seppala’s New Webinar Shares Marketing Secrets for the First Time

It’s been years in the making – but Richard Seppala, “The ROI Guy,” is finally revealing all the secrets behind his breakthrough marketing ROI system, The ROI Matrix.

Seppala, who formerly served in senior marketing roles at major corporations, gave up big business for small business a few years ago. At the time, his newborn son needed his attention and he no longer felt comfortable with the non-stop traveling he had to do for the company he worked for.

That’s when he had the brainstorm that led to his becoming “The ROI Guy.” Seppala had learned an incredible amount of inside corporate marketing secrets on the job; he realized he could easily translate those secrets and put them to work for medical and dental practices, small businesses and entrepreneurs.

With that mission in mind, he began to create and sell tracking systems that would enable any small business to automatically measure the response to any marketing campaign. By knowing how many leads a campaign generated, a business could judge which ones were successful and which ones weren’t worth the cost.

The problem, though, was that the number of responses didn’t tell the whole story. The real ROI number needed to reflect how much in sales each campaign generated, not how many people called as a result. For example, a campaign might only generate 4 leads – but if each of them bought high-priced services or products, the campaign still would be considered very lucrative. Conversely, another campaign might generate 400 leads – but if very few of those prospects actually bought, that particular marketing wouldn’t be worth the time and effort.

That’s why Seppala worked with a development team for years to perfect The ROI Matrix. Not only would this new hi-tech system be able to measure, to the penny, how much in sales each campaign generated, but it would also enable the business to automatically capture contact information for each lead as well as trigger valuable follow-up marketing, ensuring a prospect would never get lost in the shuffle of the day-to-day business operation.

Several of his clients (including his wife the dentist!) trialed the new system and discovered for themselves the amazing results that The ROI Matrix delivered. Suddenly, they could see exactly how well their marketing was doing through their own exclusive online portal, 24/7.

The ROI Matrix contains a whole lot of other money-saving and money-making features that make it easy for any entrepreneur or business to market consistently, aggressively and successfully. The challenge for Seppala, however, was to explain an innovative system that was incredibly effective and simple to use, but a completely new product.

Seppala teamed up with TSM Media to create a special Webinar that showcases The ROI Matrix, as well as the innovative marketing strategy behind it. For the first time, viewers can “Enter the Matrix” and discover the difference this exciting breakthrough can make to the bottom line of a business.

“The ROI Matrix” represents the culmination of everything I know about how to make marketing as profitable as possible,’ says Seppala. “I couldn’t be prouder of it – and I can’t wait to see my clients reap its rewards.”

Richard Seppala, “The ROI Guy,” is a nationally-known ROI expert, best-selling author and host of “ROI TV.” For more about him and his new Webinar about The ROI Matrix, visit www.TheROIMatrix.com .

Richard Seppala Uses Big Screen Strategy for his Biggest Product Launch

Richard Seppala, aka “The ROI Guy,” has made it his mission to help small businesses and entrepreneurs maximize their marketing dollars with innovative and affordable hi-tech tracking tools. Now, on the eve of the launch of his most powerful system to date, “The ROI Matrix,” he’s taken his own marketing to a whole new level of creativity – with a big budget take-off of the 1999 Keanu Reeves epic, “The Matrix.”

Teaming up with Ryan Baker and Jason Ross of the Orlando media company TSM Studio, Seppala took the Hollywood approach to create a dazzling series of videos that showcases his new breakthrough tracking system, which, for the first time, calculates the exact ROI – Return on Investment – of every marketing campaign implemented by a business. This allows a client to focus on the marketing that makes the most money – and cut the wasteful campaigns that are an unnecessary expense.

Richard Seppala takes you into “The ROI Matrix”

“This was the most amazing system that I’ve ever been able to offer to businesses,” says Seppala. “And I was determined to find an awesome way to showcase this awesome new product.”

“It was exciting to go beyond the usual boring approach to a marketing video and make it fun,” Ross added. “Richard wanted this to be professional from start to finish. That meant having the videos scripted by a pro screenwriter, getting the right costumes and locations, taking the time to light it properly and putting in a ton of effects to replicate the look and feel of the original ‘Matrix’ movie. We even created all-original music for this project.”

Seppala not only expected a lot from TSM Studio – he expected a lot from himself. “I’ve never had a client put himself in make-up and costume and play a different character like Richard did for this project,” continues Ross. Not only that, since this was scripted, everyone had to remember their lines. We didn’t think Richard would actually memorize his – but, I’m happy to report, he did!”

The final videos form a three-part sequence in which Seppala plays himself, as well as the grey-haired and bearded ROI Matrix “Architect.” The videos, which can be seen at Seppala’s website, www.TheROIMatrix.com, as well as on his “ROI Guy” Facebook page, effectively showcases Seppala’s new system – and adds just the right dose of humor along the way.

“It’s one of the coolest things we’ve ever done,” concludes Ross, “and we’re already starting to plan the follow-up video!”

Richard Seppala, “The ROI Guy,” is a nationally-known ROI expert, best-selling author and host of “ROI TV.” Find out more about him and his new breakthrough marketing tracking system, The ROI Matrix, at www.TheROIMatrix.com .

As you know, the bottom line success or failure of a business boils down to the numbers. Profit, revenue, labor cost, profit margin—each of these calculations (and others) are powerful indicators of the health of your business. But there is another number that is even more important to your business—your marketing ROI (Return On Investment). But unfortunately, because determining your ROI can be a complicated procedure (it doesn’t have to be, but more on that in a minute), many business owners never determine their ROI.

First of all, why is your marketing ROI so important? Simple: Knowing the ROI for each of your marketing investments tells exactly how successful each initiative is per dollar spent. And that enables you to stop spending money on campaigns that don’t produce results. It enables you to focus all of your marketing dollars on the initiatives that are the most profitable. Once you identify tactics with a strong positive ROI, you can invest money confidently—knowing that you’ll recoup your investment and more. In this economy, how many businesses aren’t looking for business? Knowing your marketing ROI allows you to pick up more business efficiently. And that, in turn, allows you improve all of your other financial numbers dramatically.

So what was your ROI in 2010? Do you know? Are you guessing? Are you “playing it by ear?” This is a common mistake, as many business owners think that it’s easy to determine their ROI just by paying attention. “I got ten leads through an email campaign and only four through a direct mail campaign,” the thinking goes, “so obviously the email campaign is a better investment.” But there is much more that needs to be taken into account. Perhaps your email campaign generated more leads and cost less—but what was the value of each lead? What if each of the leads generated by direct mail was converted into a valuable long term customer, while only 50% of the email leads were converted—and only into one time clients? As you can see, without an accurate ROI, you’re simply not able to properly measure the success of your marketing campaigns.

Fortunately, calculating your ROI doesn’t have to be a long and agonizing process anymore. That’s because I’ve developed an automated system to do the work for you. It’s called the ROI Matrix, and it utilizes unique call tracking numbers assigned to each form of advertising and marketing that you initiate. Analyzing the income from each lead generated allows you to accurately compare the results of each advertising and marketing campaign accurately. In addition, you’ll get a monthly conference call to discuss the results, live reports of your closing statistics, notification every time you missed a lead, a full monthly report of your conversion percentage compared to your industry’s benchmarks, and much more. There’s simply no reason to keep taking shots in the dark with your marketing initiatives. Don’t keep guessing at your ROI—let the ROI Matrix do the work for you.

Increase Your Marketing ROI – By Knowing the Numbers That Count!

Hi, Richard Seppala, the ROI Guy here. The object of all marketing tracking systems (including mine) is to answer the client’s eternal cry, “Show Me the Money!”

No, they don’t actually expect me to show them a wad of cash – at least I hope they don’t – but they do expect me to show them which of their marketing is making them the most money. That’s the point of tracking it, right?

In the past, the best we could do with the available technology was track the number of responses a marketing campaign would generate. While this was an important number to know, it still left clients in the dark as to how many of these leads were actually buying – and how much they were spending.

That left open the possibility that maybe an ad would generate 20 responses and be considered a success – while another ad would generate 3 responses and be judged not worth the cost and effort. Since that’s what the numbers suggested, that’s a reasonable conclusion, right?

Not necessarily. Suppose that first ad was for an incredible offer – a free examination at the dentist, for example. Now, suppose all 20 of those people came in to take advantage of the free exam – and didn’t really end up spending a whole lot if anything at all. When you add up the cost of the marketing ad and the cost of the hours put into the free office exams, vs. the miniscule dollars spent by those 20 leads, it could turn out that that ad was a huge money loser.

Now – take the second ad, the one that only generated 3 responses. Maybe that ad was for an expensive cosmetic dentistry procedure – and those 3 people ended up spending between two to four thousand apiece. Suddenly…that ad just became a big profit maker!

That’s why we spent so much time and money developing The ROI Matrix – an automated system that goes beyond raw response numbers to actually calculating how much money a marketing campaign generates, and compares that number to the cost of the marketing. This system requires minimal effort on the part of the business (answering a few basic questions prompted by automated emails) and, in return, delivers the kind of data that can instantly clarify which of the above two ads we talked about really was a success.

So now, when a client says, “Show Me the Money,” I can – for real! That means they finally have the essential numbers to determine the actual profitability of their marketing and advertising – allowing them to easily improve their marketing ROI.

Visit www.TheROIMatrix.com for more information on “The ROI Matrix” and how to make the most of your marketing. We’d love to “Show You the Money!”

Hi, Richard Seppala, the ROI Guy.  In scores of crime TV shows and movies where they’re trying to bust a crooked operation, an investigator always ends up saying, “Follow the money.”

Well, that’s not a bad expression to live by when it comes to your marketing.

In the past, most marketing tracking systems simply used a unique phone number on every campaign to track their success.  How many people called a certain number would indicate how many leads responded to the campaign that number was linked to.  Whichever campaign generated the most calls would be deemed the biggest success.

One major, major problem:  those marketing tracking systems didn’t follow the money. In other words, knowing the number of leads generated was only part of the story – but how many of them actually ended up as paying customers because of that marketing?

In the past, that was just too complex a question to be able to answer.  It would require technology that could follow a lead past the initial contact and through every point in the buying process.

The service I initially offered my clients was a simple call tracking system that would tell them automatically how many leads a campaign generated.  I knew it wasn’t enough, and we went a step further, developing “The ROI Bridge,” a system that captured contact information from incoming leads, recorded and transcribed their phone calls, and uploaded their info into our clients’ CRM software for easier follow-up marketing.

Although I didn’t think about it at the time, this was actually a step closer to “The Holy Grail of Marketing” – determining the True ROI of a campaign.  By enabling my clients to automatically put leads into their system, the foundation was built to continue to follow those leads to see how far into the buying process they traveled.

It all came together for me when one of my clients discussed the need for a tracking system to see how much money a marketing campaign generated as opposed to their costs.   He and I both knew that knowing the simple number of leads wasn’t enough – we needed to “follow the money.”  Because that’s what counted the most in any business.

Working with my tech team, we were able to put the pieces together to finalize “The ROI Matrix,” my new service that actually does determine the “True ROI” of a campaign down to the penny.  All that’s required on my clients’ side is a few keystrokes to tell the system what’s happening with a lead (they are prompted to do this with automated emails sent to their staff through our system).

Knowing how much money a campaign makes versus how many leads it generated can make all the difference in the world.  And it’s really the only way to determine the actual effectiveness of marketing and advertising – and how to improve their ROI.

Visit www.YourROIGuy.com for more information on “The ROI Matrix” and how to make the most of your marketing.   We’d love to help you “follow the money!”

Use the Right Tools to Increase Your Marketing ROI

Hi, Richard Seppala, the ROI Guy here to talk about my specialty, tracking marketing. I can’t tell you how many expert marketers run into the same problem as my clients – is what they’re spending on their marketing and advertising actually making them any money?

Small to medium-sized businesses and medical practices don’t have the incredible resources that corporations do. They don’t have the budget to run marketing awareness research or the resources to do the kind of micro-planning the big companies do.

But they, like most businesses, realize that, in today’s crowded marketplace, marketing is essential to growing their profits. They just don’t know if what they’re doing is working – so they say to me, “Richard, show me the money!” Apparently most of them have recently watched Tom Cruise in “Jerry Maguire”…

That’s why, for smaller businesses, the best and most affordable option is tracking your marketing. By putting a different toll-free number on every advertising placement or campaign, you can instantly keep track of how many responses that placement or campaign is generating. My clients can access that information quickly and easily through their own online ROI Guy page, which automatically gathers that data.

Those toll-free numbers can also work online through the technology of Dynamic Tracking. That means that, whether a prospect clicks through on a Google Ad or a banner ad, the phone number will actually change on your home page to correspond to whatever internet ad placement you have out there.

Finally, with a system like my ROI Bridge, the generated calls are answered by an automated system that transcribes the calls and also automatically gathers the contact information of the caller. That information is uploaded into the marketing software of the business to be used for future marketing campaigns.

Now, you might say, “Well, Richard, you still haven’t shown me the money. I know how many people responded to the marketing in question – but I don’t know how many actually became a paying customer or how much money the ad actually generated.”

First of all, I’d like you all to please stop watching “Jerry Maguire.” You should know how it all comes out by now. Secondly, my forthcoming ROI Matrix system will address that very question. For the first time, we’ll be able to track exactly who is responding to which ads. Are they just people asking questions? Are they other businesses trying to sell you something? Or are they, in fact, warm leads that are easily converted into clients or customers?

Properly tracking your marketing can’t help but increase your marketing and advertising ROI. By knowing what works and what doesn’t, you focus on what makes your profits pop – and save money by eliminating all your spending on marketing that doesn’t do the job. And both things mean a boost to your bottom line.

Visit www.YourROIGuy.com for more information on how to make the most of your marketing!

The Inside Secrets to Increasing Your Marketing ROI

Hi, Richard Seppala, the ROI Guy here to tell you about an exciting new summer television premiere you won’t find on any of the usual networks – “ROI TV.”

My mission, as all of you who are familiar with me know, is to help every kind and size of business increase the ROI of their marketing and advertising. To accomplish that, I’m always on the lookout for ways to help business owners save more money – by eliminating wasteful spending on marketing that just doesn’t work – and also make more money – by focusing on the marketing that does work.

That’s why I’ve created so many automatic systems (like my new forthcoming “ROI Matrix”) that enable businesses to track their existing marketing, and find out which placements and campaigns actually are generating quality responses and cash sales.

My new “ROI TV” project, however, will go beyond helping business owners with their current marketing – by helping them explore new and innovative marketing ideas they may not have considered before.

To present these ideas, I’ve rounded up a formidable line-up of marketing experts who will put forward some exciting new 21^st century approaches that can take your marketing to a whole new level.

Each week on my website, you’ll be able to watch a new episode of “ROI TV,” where I’ll be interviewing an expert bringing you inside secrets that will help you maximize the ROI of your marketing and advertising. These experts run the gamut of modern marketing – direct mail, online marketing, branding, content marketing and much more. They’re incredibly successful, smart and respected people. I’ve learned a lot from them and I know everyone who watches “ROI TV” will too.

Many business owners get stuck in ruts when it comes to marketing – doing the same old, day in and day out, and getting the same results. That’s why I believe “ROI TV” will be so valuable to them – it’s an easy way to access all the new techniques and technology that are out there.

There is no question that marketing has changed dramatically in recent years, largely because of the internet. It’s mind-blowing to realize that YouTube only just celebrated its fifth birthday – it seems like it’s been there forever. The online shift has made marketing more complicated in ways – and much simpler in ways. But there’s no question it’s made it a lot more cost-effective (even, in many cases, free!).

My “ROI TV” experts will open your eyes to the huge amount of marketing choices you currently have – as well as how to make the most of these new opportunities to boost your profits to new levels.

Be sure and visit www.YourROIGuy.com for the forthcoming premiere of “ROI TV.” I hope you’ll tune in.

Improve your Marketing ROI by Answering Every Call and Capturing Every Lead!

Richard Seppala, “The ROI Guy,” here. How do you feel when you’ve decided to buy from a business – you give them a call to talk about your order – and the phone just rings and rings and rings? And RINGS!

So you call back a little later…and finally, the receptionist answers and takes down your name and number. But you never hear back. Because the receptionist wrote down your contact info on the back of her hand and then washed it off after she had lunch.

So…you call again. When the business is closed, so you can leave a message. THAT should work, right? Oh, wait. The voicemail box is filled up.

Granted, you’ve hit the ultimate trifecta of bad phone call experiences – but still, any one of the above scenarios just might make you second-guess your decision to buy from that business, right? Especially if you know of a competitor that’s more than ready and willing to sell you the same basic product or service at a comparable price.

Now let’s talk about your business. If you’re like most small or medium-sized companies, your marketing budget is tight – and you want to make sure you’re getting the most bang for your buck. Well, if you’re not making sure the leads you generate with that expensive marketing and advertising are actually able to quickly and efficiently make contact with you, you might as well throw that marketing money out into the street (that’s one way to get some customers at your door – of course, they’ll just end up paying you with your own money!).

Something many business owners fail to understand is that the actual marketing and advertising is only the first important step in the sales process. And it means nothing if you haven’t created an effective system for the leads you generate through that advertising – that’s the only way you increase your marketing ROI to the max.

Setting up an all-in-one call tracking system that automatically (1) identifies which marketing generated the call, (2) captures the lead contact information, (3) answers the call with an automated message and a “Call to Action” (some sort of free information or discount) to motivate the person to buy means the rest of your sales process is completely taken care of. And that’s an incredible advantage for any busy office where incoming sales calls can often be mishandled, ignored or not returned.

No matter what your math expertise might be, you can understand this equation – missed calls equal missed opportunities. When a customer wants to buy, you want to make it as easy for them as possible. Automating your incoming sales call system as much as possible leaves no room for human error and ensures you don’t lose a penny of potential revenue.

My new ROI Matrix system does everything an all-in-one call tracking system should do – and more! For the first time, you can not only see which marketing generates the most leads, but you can also see which marketing attracted the most paying customers. Find out more about it at my website, http://www.yourroiguy.com.

Improve your Marketing ROI by Knowing Who’s Calling You and Why!

Richard Seppala, “The ROI Guy,” here.

I had a friend in high school who threw a party when his parents’ were out of town for a weekend. He made sure everybody knew about it, because, to him, a successful party was one where you had the most people.

Well, he couldn’t have had more people, that’s for sure. The place was overflowing with crashers he didn’t know, nobody wouldn’t leave until well into the second day, and they trashed the house and emptied his parents’ locked liquor cabinet. Needless to say, the lock became history.

Why am I telling you tales from high school? Not just to let you know that it was the best party I ever got to go to in 12^th grade, but also to drive home the fact that numbers alone don’t always tell the tale of success.

That’s why, as “The ROI Guy,” I recently took my services to my clients to a whole new level – a level called “The ROI Matrix.”

Prior to The ROI Matrix, I was measuring the marketing ROI of a marketing campaign or placement mainly by the number of phone calls it generated. While this information was important and gave a basic guideline on what products and services provoked the most interest (as well as which marketing and advertising placements made the most impact), it still didn’t go deep enough.

Like my friend’s oversized party, the marketing and advertising a business puts out could be bringing in the wrong kind of people. The question becomes…how many of those calls you’re getting are the right kinds of calls? Are they genuine leads who are interested in buying from you…or are they:

• · Sales calls from other businesses?
• · Wrong numbers?
• · Repeat callers?
• · Talkers with no intention of buying?

The ROI Matrix breaks down who your callers are and tags them individually, so you can find out the information that really counts – how many callers are quality leads? The ROI Matrix continues to follow those quality leads to find out how much they ended up spending with you – meaning you can track down your marketing ROI to the penny.

Think about it. For the first time, you can run the cost of specific marketing against the actual revenue it generated. And that can lead to interesting surprises – such as a marketing campaign that may not have generated as high a number of overall responses, but a much better number of new paying customers.

Imagine if my high school friend had run his party guest list through The ROI Matrix. Maybe he wouldn’t have had to stay up all night trying to get all the beer smell out of the shag carpeting.

Find out more about how to affordably track and improve your marketing and advertising ROI at www.YourROIGuy.com.