ROI Guy Blog: “The ROI Matrix” Takes Your Marketing To The Max
Hi, Richard Seppala, your ROI Guy here – this month, I’m launching my incredible new marketing tracking system, “The ROI Matrix.” It’s been a long time in the works and I couldn’t be happier with the result. And I think my clients should be pretty pleased as well.
Why? Well, as I write in my new article, “Show Me the Money – For Real!”, The ROI Matrix, by utilizing the latest technology, goes beyond just measuring the number of responses a marketing campaign generates. Now, at last, we can measure “The True ROI” of a campaign. By weighing the cost of the marketing vs. the actual revenues it brings in, my clients can instantly see what marketing campaigns and placements actually make them the most money.
Why is this so important? Because just looking at the number of responses that a marketing piece brings in can be deceptive. In my article, I noted an ad can bring in 20 responses as opposed to another one that might bring in 3. But the second ad might have been for an expensive procedure that actually brought in a lot more revenue that the first ad. You can’t know that unless you actually measure the actual profit, in dollars and cents, of both ads.
Ultimately that information allows you to make more money from less marketing – because you know precisely which campaigns are the most profitable to focus on. And that allows you to raise your marketing and advertising ROI through the roof.
The ROI Matrix has a lot of other side benefits to it as well. Since it tracks your leads all through your particular buying process – as well as captures and uploads their contact info into your CRM software – you’re able to easily trigger automated follow-up marketing to make sure you maximize your conversion chances. Incoming lead phone calls are transcribed and recorded too, so you can review them with your staff to make sure they’re doing the best job possible of helping those conversions along.
There’s a lot more to talk about – so I invite you to find out more about this breakthrough system at www.TheROIMatrix.com. By the way, don’t be scared when you visit that web page – it’s just me behind those Neo shades!
Leave a Reply