ROI Guy Blog: Getting Your Marketing “Fix”
Hi, Richard Seppala, your ROI Guy here, hoping you’ve had a chance to check out my new article, “What If Your Marketing Is ‘Broke?”
The point of the article? Your marketing and advertising is critical to bringing in new customers – and new customers are the lifeblood of any business. And not knowing what the real ROI of your marketing and advertising is can cost you plenty.
You might say you don’t need to know if your marketing works, because you’re doing okay. Well, frankly, this bad economy doesn’t look like it’s getting better any time soon – so that means you have to maximize your advantages any way you can. And improving your marketing ROI is a great way to beat the Recession Blues.
When you increase your marketing ROI, you not only save money (by pulling the plug on paying for advertising that doesn’t work), but you also make more money (by concentrating on marketing campaigns and placements that get the most money-making responses).
And I’m sensitive to the needs of a small business person – that’s why I make my ROI Guy Marketing Tracking System as affordable and simple to use as possible. You get instant data, easily accessible on a special online site, and you can even have the phone messages and contact info from generated leads transcribed and uploaded into your marketing software.
Most of my clients love the all-in-one solutions I provide to help them target their marketing, follow up on leads and boost sales conversions. They have plenty of time to run their businesses or practices, but still get the necessary info to make smart marketing decisions and the tools to create as much new business as possible. That both saves them time and makes them money.
And yes, that’s a combination that we all like.
Find out more about everything we can do for you at www.yourroiguy.com. And, P.S., get ready for The ROI Matrix, coming soon – where the only bullets you’ll have to dodge is losing leads!
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