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ROI Guy Blog: Enter The ROI Matrix

Hi, Richard Seppala, “The ROI Guy,” here.

I’m really excited to announce that I’ve expanded my “ROI Guy” marketing measurement services into the “ROI Matrix,” which you can read about in my recent article here.

Now, as I mentioned in the article, you won’t find Keanu Reeves in the ROI Matrix, just me. And I’m better looking anyway. You also won’t find any guys in dark suits and sunglasses shooting slow motion bullets at you. Which I also think is a plus. It gets kind of tiring dodging those thingies every day.

What you will find is an amazing way to measure which marketing actually converts prospects to customer cash. We’re finally taking the ROI measurement process all the way through to the content of the actual calls that your marketing triggered, so we can fully analyze the quality of the leads that you’re generating (and provide you with follow-up contact info for prospects who seem interested, but don’t bite the first time).

Being able to provide that kind of comprehensive data has been a dream of this ROI Guy for awhile. The more I can tell my clients about the clients and customers they get from their advertising, the more they can improve the ROI of that marketing in smart and knowledgeable ways. That, in turn, helps them build their customer base and boost their revenues.

As we all know, this is how the corporations deal with their marketing. They’ve got all sorts of sophisticated data to work from – data that they pay millions and millions of dollars to collect – so they can spend millions and millions more to properly target their advertising at the most lucrative target groups.

Fortunately for my clients (not as fortunately for me!), I can provide that same kind of info without charging 7 figures. Very far from it, as a matter of fact – my marketing solutions are very affordable. I believe in helping the “little guy” level the playing field against the big boys – and developing the ROI Matrix has been another big leap forward in doing just that.

If you want to know more about what the ROI Matrix can do for your business, please don’t hesitate to contact me at info@totalcensus.com.

And remember, you don’t have to pay me 7 figures. Unless, of course, you really want to…

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