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ROI GUY BLOG: YOUR INVITATION TO ENTER THE MATRIX

Wednesday, August 24th, 2011

Hi, Richard Seppala, “The ROI Guy,” here. For months, I’ve been writing about the forthcoming launch of my most powerful marketing tracking system yet, The ROI Matrix.

Well, I’m excited to say that launch is finally here.

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ROI GUY BLOG: INSIDE MY ACTING DEBUT or “WHERE DO I STAND AGAIN?”

Wednesday, August 17th, 2011

Hi, Richard Seppala, “The ROI Guy,” here. Because it was finally time to launch my most powerful marketing tracking system yet, The ROI Matrix, I decided to give it the biggest possible send-off possible.

Working with Jason Ross, CEO of Orlando’s TSM Studio, we produced a real big-screen epic – our own lavishly-produced and slightly-twisted version of the classic science-fiction epic, “The Matrix.”

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Put The Calculator Away!

Friday, March 18th, 2011

We’ve talked about the importance of knowing the ROI (return on investment) of your marketing and advertising campaigns. Without this knowledge, you’re essentially taking shots in the dark. You’re throwing money and time into campaigns that may or may not be profitable for you. Unfortunately, as most business owners know, calculating the ROI of your various marketing efforts …

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ROI Guy Blog: “The ROI Matrix” Takes Your Marketing To The Max

Monday, December 6th, 2010

Hi, Richard Seppala, your ROI Guy here – this month, I’m launching my incredible new marketing tracking system, “The ROI Matrix.” It’s been a long time in the works and I couldn’t be happier with the result. And I think my clients should be pretty pleased as well.

Why? Well, as I write in my new article, …

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ROI Guy Blog: “The ROI Matrix” Finishes The Job

Monday, November 29th, 2010

Hi, Richard Seppala, your ROI Guy here, hoping you’ve had a chance to take a look at my new article, “Tracking Your Marketing: How Much is Enough?” The article is about if using a unique phone number on your marketing to track the response rate is really enough to measure “The True ROI” of a campaign….

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ROI Guy: Tracking Your Marketing Means Boosting Your Profits

Monday, November 22nd, 2010

Hello, Richard Seppala, your ROI Guy here. If you haven’t seen my new article, “What’s Driving Your New Business,” I hope you’ll give it a look. It’s all about the importance of knowing which of your marketing and advertising is bringing in the bulk of your new customers – because when you have that information, you know just where …

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ROI Guy Blog: Showing You The Money

Monday, November 15th, 2010

Hello, Richard Seppala, your ROI Guy here. In my new article, “The Trick to Tracking Marketing,” I talk about the different technologies used to track and increase the ROI of the marketing and advertising used by small and medium-sized businesses.

And I also mention that a lot of my clients say the same thing to me – “Richard, …

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ROI TV: How The ROI Guy Is Singlehandedly Saving TV

Monday, November 8th, 2010

Hi, Richard Seppala, your ROI Guy here. TV can be a problem. Mostly it’s made up of stuff you don’t want to watch.

On any given night, you can watch a reality show with some less-than-genius cast members yelling at each other about who spent the night with who, a cable news show with some Republican …

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ROI Guy Blog: Bad Service Trumps Good Product

Monday, November 1st, 2010

Hi, Richard Seppala, “The ROI Guy,” here.

At the Seppala household, it’s a little busy – maybe you heard, we have about 500 or so boys running around. So we order in some delivery food from time to time because Mom and Dad have to work a lot. Well, we found this great Italian place that delivered …

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ROI Guy Blog: Enter The ROI Matrix (pt2)

Monday, October 25th, 2010

Hi, Richard Seppala, “The ROI Guy,” here.

When it comes to working on ways to improve my clients’ marketing and advertising ROI, as well as boost their bottom line, I work tirelessly. Sometimes, I’m up all night in the ROI Lab. It’s kind of like the Bat Cave, but without the Batmobile and the Cave part…okay, to …

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ROI Guy Blog: Enter The ROI Matrix

Monday, October 18th, 2010

Hi, Richard Seppala, “The ROI Guy,” here.

I’m really excited to announce that I’ve expanded my “ROI Guy” marketing measurement services into the “ROI Matrix,” which you can read about in my recent article here.

Now, as I mentioned in the article, you won’t find Keanu Reeves in the ROI Matrix, just me. And I’m better looking anyway….

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ROI Guy Blog: Getting Your Marketing “Fix”

Thursday, August 19th, 2010

Hi, Richard Seppala, your ROI Guy here, hoping you’ve had a chance to check out my new article, “What If Your Marketing Is ‘Broke?”

The point of the article? Your marketing and advertising is critical to bringing in new customers – and new customers are the lifeblood of any business. And not knowing what the real ROI of your …

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ROI Guy Blog: Let’s Go To The Tape!

Tuesday, May 25th, 2010

Hi, Richard Seppala, “The ROI Guy,” here.

As I wrote in my latest article, “Get the Real Picture of Your Patient Procedure,” a Mystery Video Patient can open up your eyes to what really goes on at your practice like nothing else. It can also create the foundation for real …

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ROI GUY BLOG: VIDEO MYSTERY MOTIVATOR

Friday, April 23rd, 2010

Hi, Richard Seppala, “The ROI Guy,” here.

If you haven’t checked out my Video Mystery Shop service, I’d like to talk about another reason why you should.

“The Mystery Motivator.”

We all get into ruts with our businesses. We all hit days when we want to be comfortable, not be challenged and not have to try too hard….

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ROI GUY BLOG: AFTER THE 5 “W’s” COMES THE “H”!

Thursday, April 15th, 2010

Hi, Richard Seppala, “The ROI Guy,” here.

Hope you all have had a chance to check out my new article, “Measure Marketing ROI to Answer the 5 ‘W’s”. If you haven’t, I can sum it up by telling you that tracking your marketing and utilizing an automatic …

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ROI GUY BLOG: THE POWER OF PARTNERSHIPS

Monday, March 29th, 2010

Hi, Richard Seppala, “The ROI Guy,” here.

Partnerships can be an incredibly powerful thing. If you read my latest article, “Bridging the Conversion Gap,” I talk about my ROI marketing improvement tool, “The ROI Bridge,” which works directly with Infusionsoft’s CRM software to give small businesses and entrepreneurs an effective automated process to capture and upload …

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THE ROI GUY SAYS: MAKE THE PRICE MATTER!

Friday, July 31st, 2009

Hi, Richard Seppala, your ROI Guy here. In my new article, “Proper Pricing is Paramount,” I write about two new studies about discounting and how to make it have more impact.

The first study made it clear that offering a new product or service for free when another existing product or service is purchased doesn’t work …

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ROI MARKETING: DON’T LOSE BUSINESS YOU DIDN’T EVEN KNOW YOU HAD!

Wednesday, June 24th, 2009

Hi, Richard Seppala, your ROI Guy here. In my new article, “Don’t Be Too Busy for New Business,” I write about “the Busy Bartender” syndrome. That’s when a new customer walks in the door, and the bartender is way too crazed pitching pina coladas to everybody else to even give you the time of day. …

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THE ROI GUY SAYS: DON’T HANG UP ON MONEY!

Monday, June 1st, 2009

Hi, Richard Seppala, your ROI Guy here.  In my new article, “Incoming Sales Calls:  How’s Your ROI?,” I talk about how a lot of businesses completely drop the ball – and the sale – when already-interested prospects call for information. 

Many business people sweat over their marketing content, worry about where to put …

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IMPROVING YOUR ROI: WHO DO YOU TRUST?

Monday, May 25th, 2009

Hi, Richard Seppala, your ROI Guy here.  In my new article, “Word of Mouth Brings the Best ROI of All,” I wrote about how what could have been just another fast food burger joint turned themselves into a Southern California icon – mostly by building buzz created by their satisfied customers.  “In-N-Out Burger” ended up becoming a cult …

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IMPROVED ROI: MAKE IT AUTOMATIC FOR YOUR PEOPLE

Wednesday, April 22nd, 2009

Hi, Richard Seppala, your ROI Guy here. 

I constantly work at helping businesses market more effectively.  That’s my focus and that’s what I concentrate on.  And sometimes I get frustrated when I see people missing easy opportunities to improve their marketing ROI with just basic steps that could make a big difference.

Then I remember increasing ROI …

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IMPROVED ROI REQUIRES MORE THAN “JUST THE FACTS”

Tuesday, April 14th, 2009

IMPROVED ROI REQUIRES MORE THAN “JUST THE FACTS”

Hi, Richard Seppala, your ROI Guy™ here.  I just wrote about a new study in my article, “Increase Your ROI with The Magic ‘Touch”, that proved people were more likely to pay more for a product if they touched it. 

It’s one of …

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MAKE YOUR ROI PEOPLE-PROOF!

Tuesday, March 24th, 2009

Hi, Richard Seppala, your ROI Guy here. If you’ve read my recent article, “Increase Your Marketing ROI with “The Human Factor”, you’ll know that I strongly believe that whoever takes your sales calls can help or hurt your revenues dramatically. Because I’ve seen it proven time and time again.

Again, taking customer calls is not just “answering phones.” That person needs to …

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WHEN TO PUT YOUR MARKETING ON AUTOPILOT

Wednesday, February 25th, 2009

Richard Seppala, your ROI Guy here, with just a few more thoughts on my article, “Avoid Feast or Famine with a Steady Marketing Diet” 

I have a friend who’s a freelance designer.  He was in over his head for weeks on several major time-consuming projects, working night and day.  He didn’t have time to deal …

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ROI – IT COULD HAVE SAVED THE WORLD!

Thursday, February 12th, 2009

Richard Seppala, your ROI Guy here.  I hope you’ve had a chance to check out my article, “HOW ROI CAN BE YOUR OWN “STIMULUS PACKAGE” where I talk about how your business might benefit from ROI Marketing Measurement just as much as from a government stimulus package.  You could be losing …

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Why You CAN Afford ROI Measurement

Monday, January 26th, 2009

I’m sure you know lots of business people who are telling you what they CAN’T afford to keep selling in this recession.  So they still spend money on marketing and advertising – to try and keep revenues flowing in.

I’m also sure you hear those same business people saying they CAN’T afford to waste any money on additional services in these kinds …

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SUPERSIZE YOUR ROI EXPECTATIONS – AND PROFITS

Friday, January 23rd, 2009

Hi, Richard Seppala, Your ROI Guy here. 

If you’ve had a look at my new article, “HOW TO PUT YOUR BUSINESS IN THE ROI SUPER BOWL,” you’ll see how important I think it is to measure your marketing and advertising, and, even more importantly, how your customer service people deal with sales calls.  If …

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ROI Marketing: Phoning It In Works

Tuesday, October 14th, 2008

Hey, everyone, this is Richard Seppala, The ROI Guy.

It’s a fact these days that you can’t totally rely on online click-throughs for all your ROI measurement, marketing research or lead generation. It’s just not reliable enough and you can’t get enough hard information out of it.

That’s why I really believe in “phoning it in”. By using specific phone numbers and targeted …

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