BlogTHE ROI GUY SAYS: MAKE THE PRICE MATTER! Friday, July 31st, 2009 Hi, Richard Seppala, your ROI Guy here. In my new article, “Proper Pricing is Paramount,” I write about two new studies about discounting and how to make it have more impact. The first study made it clear that offering a new product or service for free when another existing product or service is purchased doesn’t work … ROI MARKETING: DON’T LOSE BUSINESS YOU DIDN’T EVEN KNOW YOU HAD! Wednesday, June 24th, 2009 Hi, Richard Seppala, your ROI Guy here. In my new article, “Don’t Be Too Busy for New Business,” I write about “the Busy Bartender” syndrome. That’s when a new customer walks in the door, and the bartender is way too crazed pitching pina coladas to everybody else to even give you the time of day. … THE ROI GUY SAYS: DON’T HANG UP ON MONEY! Monday, June 1st, 2009 Hi, Richard Seppala, your ROI Guy here. In my new article, “Incoming Sales Calls: How’s Your ROI?,” I talk about how a lot of businesses completely drop the ball – and the sale – when already-interested prospects call for information. Many business people sweat over their marketing content, worry about where to put … IMPROVING YOUR ROI: WHO DO YOU TRUST? Monday, May 25th, 2009 Hi, Richard Seppala, your ROI Guy here. In my new article, “Word of Mouth Brings the Best ROI of All,” I wrote about how what could have been just another fast food burger joint turned themselves into a Southern California icon – mostly by building buzz created by their satisfied customers. “In-N-Out Burger” ended up becoming a cult … IMPROVED ROI: MAKE IT AUTOMATIC FOR YOUR PEOPLE Wednesday, April 22nd, 2009 Hi, Richard Seppala, your ROI Guy here. I constantly work at helping businesses market more effectively. That’s my focus and that’s what I concentrate on. And sometimes I get frustrated when I see people missing easy opportunities to improve their marketing ROI with just basic steps that could make a big difference. Then I remember increasing ROI … IMPROVED ROI REQUIRES MORE THAN “JUST THE FACTS” Tuesday, April 14th, 2009 IMPROVED ROI REQUIRES MORE THAN “JUST THE FACTS” Hi, Richard Seppala, your ROI Guy™ here. I just wrote about a new study in my article, “Increase Your ROI with The Magic ‘Touch”, that proved people were more likely to pay more for a product if they touched it. It’s one of … Tuesday, March 24th, 2009 Hi, Richard Seppala, your ROI Guy here. If you’ve read my recent article, “Increase Your Marketing ROI with “The Human Factor”, you’ll know that I strongly believe that whoever takes your sales calls can help or hurt your revenues dramatically. Because I’ve seen it proven time and time again. Again, taking customer calls is not just “answering phones.” That person needs to … WHEN TO PUT YOUR MARKETING ON AUTOPILOT Wednesday, February 25th, 2009 Richard Seppala, your ROI Guy here, with just a few more thoughts on my article, “Avoid Feast or Famine with a Steady Marketing Diet” I have a friend who’s a freelance designer. He was in over his head for weeks on several major time-consuming projects, working night and day. He didn’t have time to deal … ROI – IT COULD HAVE SAVED THE WORLD! Thursday, February 12th, 2009
Richard Seppala, your ROI Guy here. I hope you’ve had a chance to check out my article, “HOW ROI CAN BE YOUR OWN “STIMULUS PACKAGE” where I talk about how your business might benefit from ROI Marketing Measurement just as much as from a government stimulus package. You could be losing … Why You CAN Afford ROI Measurement Monday, January 26th, 2009 I’m sure you know lots of business people who are telling you what they CAN’T afford to keep selling in this recession. So they still spend money on marketing and advertising – to try and keep revenues flowing in. I’m also sure you hear those same business people saying they CAN’T afford to waste any money on additional services in these kinds … SUPERSIZE YOUR ROI EXPECTATIONS – AND PROFITS Friday, January 23rd, 2009 Hi, Richard Seppala, Your ROI Guy here. If you’ve had a look at my new article, “HOW TO PUT YOUR BUSINESS IN THE ROI SUPER BOWL,” you’ll see how important I think it is to measure your marketing and advertising, and, even more importantly, how your customer service people deal with sales calls. If … ROI Marketing: Phoning It In Works Tuesday, October 14th, 2008 Hey, everyone, this is Richard Seppala, The ROI Guy. It’s a fact these days that you can’t totally rely on online click-throughs for all your ROI measurement, marketing research or lead generation. It’s just not reliable enough and you can’t get enough hard information out of it. That’s why I really believe in “phoning it in”. By using specific phone numbers and targeted … |
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