ArticlesINCREASING YOUR ROI: PROPER PRICING IS PARAMOUNT Tuesday, July 28th, 2009 The ROI Guy with the Latest Research on Pricing and Performance
Hi, Richard Seppala, the ROI Guy here. Sometimes the hardest thing to deal with when you’re offering a product or service is determining your pricing. Well, a couple of new studies offer some interesting insights into how your potential customers are likely to look at … ROI MARKETING: DON’T BE TOO BUSY FOR NEW BUSINESS! Thursday, June 18th, 2009 Paying Attention to New Prospects Hi, Richard Seppala, the ROI Guy here. We’ve all been there – you go to a restaurant, sit down with your family or your date, and the place is packed. The service staff is swamped – they hurry past your table at 100 mph, trying their hardest to act like they don’t see you waving … INCOMING SALES CALLS: HOW’S YOUR ROI? Wednesday, May 27th, 2009 Are You Losing Customers Who WANT To Do Business With You? Hi, Richard Seppala, the ROI Guy here. If you run a business, I’m sure you’d love it if someone knocked at your door, you answered it and, there, in front of you, was someone asking if they could be a client. I think I know what the answer would … WORD OF MOUTH BRINGS THE BEST ROI OF ALL! Wednesday, May 20th, 2009
The “Ins and Outs” of WOM Marketing Hi, Richard Seppala, the ROI Guy here. Word of Mouth (or WOM, if you can handle another acronym) has long been seen as one of the most effective ways to increase ROI inexpensively. It’s the concept behind most of the social networking marketing going on today through Facebook, Digg, … GO ANIMAL - AND INCREASE YOUR ROI Thursday, April 16th, 2009 Why Your Marketing Shouldn’t Be All About You Hi, Richard Seppala, the ROI Guy here. Would you believe a picture of a frog can improve your ROI? Well, it’s true. While most conventional marketing would have you believe that your brand should represent your company or business, it’s much more powerful if it’s relatable to your customer… INCREASE ROI WITH THE MAGIC “TOUCH” Friday, April 10th, 2009
How a New Study Can Help You “Touch Up” Your Marketing Hi, Richard Seppala, the ROI Guy™ here. According to a new study about to be published in “The Journal of Consumer Research,” shoppers who actually touch products while they’re shopping are more likely to pay a higher price for … INCREASE YOUR MARKETING ROI WITH “THE HUMAN FACTOR” Tuesday, March 24th, 2009 Personality Can Make You Money – Or Cost You Plenty! Hi, Richard Seppala, the ROI Guy, here to talk about how, in business as in everyday life, people can be your biggest asset – or your biggest liability. Let’s say you dropped a few grand on some new advertising, with your new toll-free number prominently displayed. Now, you’re excitedly waiting to see just what … AVOID “FEAST OR FAMINE” WITH A STEADY MARKETING DIET Wednesday, February 18th, 2009 “The ROI Guy” Reveals How to Even Out Business Ups and Downs Businesses of all sizes are now looking at their bottom line and realizing they’re hungry for customers. Suddenly, because of the recession, they’re cooking up new recipes for their marketing and advertising for the first time in a long time to try to feed … Tuesday, February 17th, 2009 Hi, Richard Seppala “The ROI Guy,” here with another great new marketing breakthrough available NOW from my Total Census Solutions! But first, let me ask a quick question - can you afford to lose a sale - or a potential new long-term customer - in these tight times? That was pretty easy to answer, I’m willing to bet - with a great big fat, … HOW ROI CAN BE YOUR OWN “STIMULUS PACKAGE!” Tuesday, February 10th, 2009 ROI Measurement Creates Accountability and Cuts Your In-house “Pork!” There’s been a lot of debate over President Obama’s economic stimulus package over the past few weeks, as well as his efforts to curtail wasteful spending at the CEO level of major banks and corporations who are receiving major bailout packages. What’s pretty clear is … RIDING OUT THE RECESSION WITH ROI MEASUREMENT Monday, January 26th, 2009 Are Your Sales “Falling Through the Cracks?” Hey, here’s a news flash. The economy? Not doing so well. And for anyone who thought a new year and a new president would provide an instant fix? Well, scratch that off your wish list and start waiting for the Easter Bunny, it’s about as likely he’s going to … HOW TO PUT YOUR BUSINESS IN THE ROI SUPER BOWL Friday, January 23rd, 2009 Achieve Your Marketing Goals By Using ROI Measurement! When it’s Super Bowl time, we all hold our breath and hope for a good game – not one of those lopsided laughers where, by halftime, everyone knows who’s going home the winner. That happens all too often – one team seems completely prepared and makes all the right moves, while the … MEASURING MARKETING ROI: PHONE IT IN Tuesday, October 14th, 2008 Why Click-Counting Alone Doesn’t Cut It With the advent of online advertising, everyone thought it was a cinch to measure a marketing campaign’s ROI (Return On Investment).Well, to more specific, they didn’t think it was a cinch – they thought it was a click. Every time a consumer clicked on an internet banner or text ad, that ad got complete credit for the conversion.If the ad generated … |
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