ArticlesThursday, August 25th, 2011 Richard Seppala’s New Webinar Shares Marketing Secrets for the First Time It’s been years in the making – but Richard Seppala, “The ROI Guy,” is finally revealing all the secrets behind his breakthrough marketing ROI system, The ROI Matrix. Friday, August 19th, 2011 Richard Seppala Uses Big Screen Strategy for his Biggest Product Launch Richard Seppala, aka “The ROI Guy,” has made it his mission to help small businesses and entrepreneurs maximize their marketing dollars with innovative and affordable hi-tech tracking tools. Now, on the eve of the launch of his most powerful system to date, “The ROI Matrix,” he’s taken his own marketing to a whole new level … Your ROI: THE Most Important Number for Your Business Wednesday, March 9th, 2011 As you know, the bottom line success or failure of a business boils down to the numbers. Profit, revenue, labor cost, profit margin—each of these calculations (and others) are powerful indicators of the health of your business. But there is another number that is even more important to your business—your marketing ROI (Return On Investment). But unfortunately, because … The ROI Guy: “Show Me The Money” – For Real! Thursday, December 2nd, 2010 Increase Your Marketing ROI – By Knowing the Numbers That Count! Hi, Richard Seppala, the ROI Guy here. The object of all marketing tracking systems (including mine) is to answer the client’s eternal cry, “Show Me the Money!” No, they don’t actually expect me to show them a wad of cash – at least I hope they … The ROI Guy: Tracking Your Marketing: How Much Is Enough? Wednesday, November 24th, 2010 To Increase Your Marketing ROI, First You Have to Know What It Really Is!
Hi, Richard Seppala, the ROI Guy. In scores of crime TV shows and movies where they’re trying to bust a crooked operation, an investigator always ends up saying, “Follow the money.” Well, that’s not a bad expression to live by when it comes to your … The ROI Guy: What’s Driving Your New Business? Thursday, November 18th, 2010
Increase Your Marketing ROI by Finding Out the Answer
Hi, Richard Seppala, the ROI Guy here to talk about a favorite subject of any business person – getting new clients and customers. It’s pretty obvious that no company or practice can grow without it. As a matter of fact, you can’t help but … The ROI Guy: The Trick To Tracking Marketing Thursday, November 11th, 2010 Use the Right Tools to Increase Your Marketing ROI Hi, Richard Seppala, the ROI Guy here to talk about my specialty, tracking marketing. I can’t tell you how many expert marketers run into the same problem as my clients – is what they’re spending on their marketing and advertising actually making them any money? Small to medium-sized businesses … Switch on “ROI TV” – And Ramp Up Your Revenues! Thursday, November 4th, 2010 The Inside Secrets to Increasing Your Marketing ROI Hi, Richard Seppala, the ROI Guy here to tell you about an exciting new summer television premiere you won’t find on any of the usual networks – “ROI TV.” My mission, as all of you who are familiar with me know, is to help every kind and size of business increase the ROI of … The ROI Guy: Missed Calls = Missed Opportunities Thursday, October 28th, 2010 Improve your Marketing ROI by Answering Every Call and Capturing Every Lead! Richard Seppala, “The ROI Guy,” here. How do you feel when you’ve decided to buy from a business – you give them a call to talk about your order – and the phone just rings and rings and rings? And RINGS! So you … The ROI Guy: “The ROI Matrix” Magic Thursday, October 21st, 2010 Improve your Marketing ROI by Knowing Who’s Calling You and Why! Richard Seppala, “The ROI Guy,” here. I had a friend in high school who threw a party when his parents’ were out of town for a weekend. He made sure everybody knew about it, because, to him, a successful party was one where … The ROI Guy: “Go Deep” With Maximum Marketing ROI Measurement Thursday, October 14th, 2010 Knowing the Response Rate to Your Marketing Just Isn’t Enough Richard Seppala, “The ROI Guy,” here. In the past, measuring your marketing ROI has mostly been a matter of uncovering the number of responses to various ad placements – online, print, outdoor, etc. – or to different campaigns or messages. The more responses, the more … The ROI Guy: What If Your Marketing Is “Broke?” Tuesday, August 17th, 2010 You Can’t Improve Your Marketing ROI – Unless You Know What It Is! Hi, Richard Seppala, the ROI Guy. I’m sure you’ve all heard the expression, “If it ain’t broke, don’t fix it.” Makes sense, right? Why bother to mess with something if everything’s going well? To quote another old saying, “Leave well enough … The ROI Guy: Get The Real Picture Of Your Patient Procedure Friday, May 21st, 2010 Increase Your In-house ROI with “Mystery Video” Richard Seppala, “The ROI Guy,” here. They say a picture is worth a thousand words – meaning it tells a story instantly. You see clearly what there is to see, without too much effort. If someone had to describe the picture to you, it would take … Video Mystery Shop: Put The “Video Boss” in Charge Thursday, April 29th, 2010 Your Own “Reality Show” Could Send Your ROI Ratings Sky-High! Richard Seppala, “The ROI Guy,” here, to talk about why you just might need to make someone else the boss – even if it’s at your own business! Yes, not only am I advocating putting someone else in charge of your own business – I’m also saying that person … GO ANIMAL – AND INCREASE YOUR ROI Monday, April 26th, 2010 Why Your Marketing Shouldn’t Be All About You Hi, Richard Seppala, the ROI Guy here. Would you believe a picture of a frog can improve your ROI? Well, it’s true. While most conventional marketing would have you believe that your brand should represent your company or business, it’s much more powerful if it’s relatable to your customers instead. You probably just read … THE ROI GUY: MEASURE MARKETING ROI TO ANSWER THE 5 “W’s” Thursday, April 15th, 2010 Knowing “Who, What, When, Where, and Why” Saves and Makes You Money! Richard Seppala, “The ROI Guy,” here. When you run your business, can you imagine not knowing the Who, What, When and Where – let alone the Why – of the product or service you’re selling? Sounds ridiculous, right?… THE ROI GUY: BRIDGING THE CONVERSION GAP Wednesday, March 24th, 2010 Capture and Convert Your Leads to Improve Your Marketing ROI Richard Seppala, “The ROI Guy,” here, to remind you about the importance of making sure your marketing has a foolproof way to deal with generated leads. So many people spend so much time and money on marketing and advertising that actually is incredibly effective at … INCREASING YOUR ROI: PROPER PRICING IS PARAMOUNT Tuesday, July 28th, 2009 The ROI Guy with the Latest Research on Pricing and Performance
Hi, Richard Seppala, the ROI Guy here. Sometimes the hardest thing to deal with when you’re offering a product or service is determining your pricing. Well, a couple of new studies offer some interesting insights into how your potential customers are likely to look at … ROI MARKETING: DON’T BE TOO BUSY FOR NEW BUSINESS! Thursday, June 18th, 2009 Paying Attention to New Prospects Hi, Richard Seppala, the ROI Guy here. We’ve all been there – you go to a restaurant, sit down with your family or your date, and the place is packed. The service staff is swamped – they hurry past your table at 100 mph, trying their hardest to act like they don’t see you waving … INCOMING SALES CALLS: HOW’S YOUR ROI? Wednesday, May 27th, 2009 Are You Losing Customers Who WANT To Do Business With You? Hi, Richard Seppala, the ROI Guy here. If you run a business, I’m sure you’d love it if someone knocked at your door, you answered it and, there, in front of you, was someone asking if they could be a client. I think I know what the answer would … WORD OF MOUTH BRINGS THE BEST ROI OF ALL! Wednesday, May 20th, 2009
The “Ins and Outs” of WOM Marketing Hi, Richard Seppala, the ROI Guy here. Word of Mouth (or WOM, if you can handle another acronym) has long been seen as one of the most effective ways to increase ROI inexpensively. It’s the concept behind most of the social networking marketing going on today through Facebook, Digg, … GO ANIMAL – AND INCREASE YOUR ROI Thursday, April 16th, 2009 Why Your Marketing Shouldn’t Be All About You Hi, Richard Seppala, the ROI Guy here. Would you believe a picture of a frog can improve your ROI? Well, it’s true. While most conventional marketing would have you believe that your brand should represent your company or business, it’s much more powerful if it’s relatable to your customer… INCREASE ROI WITH THE MAGIC “TOUCH” Friday, April 10th, 2009
How a New Study Can Help You “Touch Up” Your Marketing Hi, Richard Seppala, the ROI Guy™ here. According to a new study about to be published in “The Journal of Consumer Research,” shoppers who actually touch products while they’re shopping are more likely to pay a higher price for … INCREASE YOUR MARKETING ROI WITH “THE HUMAN FACTOR” Tuesday, March 24th, 2009 Personality Can Make You Money – Or Cost You Plenty! Hi, Richard Seppala, the ROI Guy, here to talk about how, in business as in everyday life, people can be your biggest asset – or your biggest liability. Let’s say you dropped a few grand on some new advertising, with your new toll-free number prominently displayed. Now, you’re excitedly waiting to see just what … AVOID “FEAST OR FAMINE” WITH A STEADY MARKETING DIET Wednesday, February 18th, 2009 “The ROI Guy” Reveals How to Even Out Business Ups and Downs Businesses of all sizes are now looking at their bottom line and realizing they’re hungry for customers. Suddenly, because of the recession, they’re cooking up new recipes for their marketing and advertising for the first time in a long time to try to feed … Tuesday, February 17th, 2009 Hi, Richard Seppala “The ROI Guy,” here with another great new marketing breakthrough available NOW from my Total Census Solutions! But first, let me ask a quick question – can you afford to lose a sale – or a potential new long-term customer – in these tight times? That was pretty easy to answer, I’m willing to bet – with a great big fat, … HOW ROI CAN BE YOUR OWN “STIMULUS PACKAGE!” Tuesday, February 10th, 2009 ROI Measurement Creates Accountability and Cuts Your In-house “Pork!” There’s been a lot of debate over President Obama’s economic stimulus package over the past few weeks, as well as his efforts to curtail wasteful spending at the CEO level of major banks and corporations who are receiving major bailout packages. What’s pretty clear is … RIDING OUT THE RECESSION WITH ROI MEASUREMENT Monday, January 26th, 2009 Are Your Sales “Falling Through the Cracks?” Hey, here’s a news flash. The economy? Not doing so well. And for anyone who thought a new year and a new president would provide an instant fix? Well, scratch that off your wish list and start waiting for the Easter Bunny, it’s about as likely he’s going to … HOW TO PUT YOUR BUSINESS IN THE ROI SUPER BOWL Friday, January 23rd, 2009 Achieve Your Marketing Goals By Using ROI Measurement! When it’s Super Bowl time, we all hold our breath and hope for a good game – not one of those lopsided laughers where, by halftime, everyone knows who’s going home the winner. That happens all too often – one team seems completely prepared and makes all the right moves, while the … MEASURING MARKETING ROI: PHONE IT IN Tuesday, October 14th, 2008 Why Click-Counting Alone Doesn’t Cut It With the advent of online advertising, everyone thought it was a cinch to measure a marketing campaign’s ROI (Return On Investment).Well, to more specific, they didn’t think it was a cinch – they thought it was a click. Every time a consumer clicked on an internet banner or text ad, that ad got complete credit for the conversion.If the ad generated … |
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