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Track valuable phone leads and capture
information about every caller

Measure customer response and ROI for
each advertisement or campaign

Respond effectively to your calls and improve
sales technique

Attract new business and convert more callers
to customers

marketing ROI

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What are YOUR numbers?

Do you know the return on investment (ROI) for each of your marketing campaigns? If not, you have come to the right place.

As a marketer, I have become obsessed with this question. Most business owners are on tight budgets when it comes to marketing and cannot afford to waste valuable advertising dollars. They must know which campaigns are effective and which should be cut. And, this information shouldn’t take long to obtain, as the more time that goes by, the more money that is thrown away.

There is a solution.

I have developed numerous systems that take the guesswork out of marketing. These programs will help you:

  • Make sure your marketing message is working
  • Evaluate which marketing placements are the most effective
  • Track incoming sales calls and capture lead information
  • Ensure new potential customer calls are handled appropriately
  • Convert incoming calls to actual sales

There is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment (ROI) and identify strengths and weaknesses of your marketing and customer service programs than through my systems.

Below is a brief summary of powerful services that will help you maximize your marketing efforts and substantially grow your business:

Call Tracking System

This amazing system will accurately measure the success of your media buys, as well as provide you with a comparison between your ad campaigns and precise information regarding your marketing ROI and other ratios. You can also use the data offered in the call tracking system as a training tool for your staff...learn more

Dynamic Tracking System

If you are running a pay-per-click campaign or using other Internet marketing methods, you need to be able to track your offline contacts. This system provides you with the ability to do so. While Google Analytics is great for tracking online traffic, you have to be able to monitor your offline calls, too...learn more

The ROI Bridge

The ROI Bridge is an ROI marketing, tracking and measurement system that integrates with Infusionsoft Marketing Automation Software. All of your leads are captured automatically and incorporated into your marketing software. You don’t have to do anything, but focus on running your business!...learn more

Video Mystery Patient

If you have ever been curious about what your new patients experience when they are at your office, you no longer have to wonder. The Video Mystery Patient program allows you to see through the eyes of your new patients, so that you can quickly identify how they are treated and how your staff makes your presentations.

Call me today to find out more about how you can increase your marketing ROI, attract more customers and explode your business!...learn more

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Latest Blogs  ROI   [view all]

ROI GUY BLOG: YOUR INVITATION TO ENTER THE MATRIX

Wednesday, August 24th, 2011

Hi, Richard Seppala, “The ROI Guy,” here. For months, I’ve been writing about the forthcoming launch of my most powerful marketing tracking system yet, The ROI Matrix.

Well, I’m excited to say that launch is finally here.

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Latest News  increase marketing ROI   [view all]

Marketing ROI Expert, Richard Seppala, aka ROI Guy, Featured on FOX as Guest on The Brian Tracy Show

Tuesday, June 7th, 2011

Richard Seppala, known as the ROI Guy, was recently seen on FOX and other network affiliates across the country as an expert guest on The Brian Tracy Show.

Orlando, Fla. – June 7, 2011 – Richard Seppala, advertising and marketing ROI expert, was recently an expert guest on The Brian Tracy Show. Best-selling author Brian Tracy, …

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Latest Articles  improve marketing ROI   [view all]

THE ROI MATRIX REVEALED!

Thursday, August 25th, 2011

Richard Seppala’s New Webinar Shares Marketing Secrets for the First Time

It’s been years in the making – but Richard Seppala, “The ROI Guy,” is finally revealing all the secrets behind his breakthrough marketing ROI system, The ROI Matrix.

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