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Track valuable phone leads and capture information about every caller

Measure customer response and ROI for each advertisement or campaign

Respond effectively to your calls and improve sales technique

Attract new business and convert more callers to customers

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About Richard Seppala

Richard Seppala, also known as "The ROI Guy," is obsessed with the question: "What is your return on investment for each of your marketing campaigns?" Constantly in search of the answer to this question, Seppala founded Total Census Solutions in 2005. Total Census Solutions provides clients across the country with a call measurement system that "puts the power and ease of ‘online’ precision results tracking on autopilot with all of your offline marketing campaigns!" There is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment (ROI) and identify strengths and weaknesses of your marketing and customer service programs throughout your business life-cycle than with Richard's system...continue reading

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Latest Blogs  ROI   [view all]

ROI MARKETING: DON’T LOSE BUSINESS YOU DIDN’T EVEN KNOW YOU HAD!

Wednesday, June 24th, 2009

Hi, Richard Seppala, your ROI Guy here. In my new article, “Don’t Be Too Busy for New Business,” I write about “the Busy Bartender” syndrome. That’s when a new customer walks in the door, and the bartender is way too crazed pitching pina coladas to everybody else to even give you the time of day. …

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Latest News  increase marketing ROI   [view all]

“ROI Guy™” Richard Seppala Expands Total Census Solutions and Marketing Tracking Systems to International Market

Wednesday, July 1st, 2009

Richard Seppala, known as the “ROI Guy™”, is expanding his ROI Marketing business, Total Census Solutions to international markets, starting with Australia.

Orlando, Fla. – July 1, 2009 – Richard Seppala, the ROI Guy™, has provided clients across the United States with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing …

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Latest Articles  improve marketing ROI   [view all]

ROI MARKETING: DON’T BE TOO BUSY FOR NEW BUSINESS!

Thursday, June 18th, 2009

Paying Attention to New Prospects

Hi, Richard Seppala, the ROI Guy here. We’ve all been there – you go to a restaurant, sit down with your family or your date, and the place is packed. The service staff is swamped – they hurry past your table at 100 mph, trying their hardest to act like they don’t see you waving …

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