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Track valuable phone leads and capture information about every caller

Measure customer response and ROI for each advertisement or campaign

Respond effectively to your calls and improve sales technique

Attract new business and convert more callers to customers

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About Richard Seppala

Richard Seppala, also known as "The ROI Guy," is obsessed with the question: What is your return on investment for each of your marketing campaigns?" Constantly in search of the answer to this question, Seppala founded Total Census Solutions in 2005. Total Census Solutions provides clients across the country with a call measurement system that "puts the power and ease of ‘online’ precision results tracking on autopilot with all of your offline marketing campaigns!"
There is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment (ROI) and identify strengths and weaknesses of your marketing and customer service programs throughout your business
life-cycle than with Richard's system...continue reading

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Latest Blogs  ROI   [view all]

THE ROI GUY SAYS: MAKE THE PRICE MATTER!

Friday, July 31st, 2009

Hi, Richard Seppala, your ROI Guy here. In my new article, “Proper Pricing is Paramount,” I write about two new studies about discounting and how to make it have more impact.

The first study made it clear that offering a new product or service for free when another existing product or service is purchased doesn’t work …

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Latest News  increase marketing ROI   [view all]

ROI Marketing Expert, “The ROI Guy” Richard Seppala, Featured in USA Today as One of America’s PremierExperts

Tuesday, October 6th, 2009

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in USA Today as one of America’s PremierExperts™, in recognition of being a leading expert in marketing return on investment.

Orlando, Fla. – October 6, 2009 – An elite group of celebrity experts from various industries were featured in USA Today in a full page color …

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Latest Articles  improve marketing ROI   [view all]

INCREASING YOUR ROI: PROPER PRICING IS PARAMOUNT

Tuesday, July 28th, 2009

The ROI Guy with the Latest Research on Pricing and Performance

Hi, Richard Seppala, the ROI Guy here. Sometimes the hardest thing to deal with when you’re offering a product or service is determining your pricing. Well, a couple of new studies offer some interesting insights into how your potential customers are likely to look at …

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