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Track valuable phone leads and capture information about every caller
Measure customer response and ROI for each advertisement or campaign
Respond effectively to your calls and improve sales technique
Attract new business and convert more callers to customers
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What are YOUR numbers?
Do you know the return on investment (ROI) for each of your marketing campaigns? If not, you have come to the right place.
As a marketer, I have become obsessed with this question. Most business owners are on tight budgets when it comes to marketing and cannot afford to waste valuable advertising dollars. They must know which campaigns are effective and which should be cut. And, this information shouldn’t take long to obtain, as the more time that goes by, the more money that is thrown away.
There is a solution.
I have developed numerous systems that take the guesswork out of marketing. These programs will help you:
- Make sure your marketing message is working
- Evaluate which marketing placements are the most effective
- Track incoming sales calls and capture lead information
- Ensure new potential customer calls are handled appropriately
- Convert incoming calls to actual sales
There is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment (ROI) and identify strengths and weaknesses of your marketing and customer service programs than through my systems.
Below is a brief summary of powerful services that will help you maximize your marketing efforts and substantially grow your business:
Call Tracking System
This amazing system will accurately measure the success of your media buys, as well as provide you with a comparison between your ad campaigns and precise information regarding your marketing ROI and other ratios. You can also use the data offered in the call tracking system as a training tool for your staff...learn more
Dynamic Tracking System
If you are running a pay-per-click campaign or using other Internet marketing methods, you need to be able to track your offline contacts. This system provides you with the ability to do so. While Google Analytics is great for tracking online traffic, you have to be able to monitor your offline calls, too...learn more
The ROI Bridge
The ROI Bridge is an ROI marketing, tracking and measurement system that integrates with Infusionsoft Marketing Automation Software. All of your leads are captured automatically and incorporated into your marketing software. You don’t have to do anything, but focus on running your business!...learn more
Video Mystery Patient
If you have ever been curious about what your new patients experience when they are at your office, you no longer have to wonder. The Video Mystery Patient program allows you to see through the eyes of your new patients, so that you can quickly identify how they are treated and how your staff makes your presentations.
Call me today to find out more about how you can increase your marketing ROI, attract more customers and explode your business!...learn more

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ROI Guy Blog: Getting Your Marketing “Fix”
Thursday, August 19th, 2010
Hi, Richard Seppala, your ROI Guy here, hoping you’ve had a chance to check out my new article, “What If Your Marketing Is ‘Broke?”
The point of the article? Your marketing and advertising is critical to bringing in new customers – and new customers are the lifeblood of any business. And not knowing what the real ROI of your …
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Marketing ROI Expert, Richard Seppala, aka ROI Guy, Explains Importance of Tracking Advertising ROI
Wednesday, September 8th, 2010
Richard Seppala, known as the ROI Guy, recently discussed how improving your marketing and advertising ROI can mean a lot more money coming into your business.
Orlando, Fla. – September 8, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as …
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The ROI Guy: What If Your Marketing Is “Broke?”
Tuesday, August 17th, 2010
You Can’t Improve Your Marketing ROI - Unless You Know What It Is!
Hi, Richard Seppala, the ROI Guy. I’m sure you’ve all heard the expression, “If it ain’t broke, don’t fix it.” Makes sense, right? Why bother to mess with something if everything’s going well? To quote another old saying, “Leave well enough …
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