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Track valuable phone leads and capture information about every caller
Measure customer response and ROI for each advertisement or campaign
Respond effectively to your calls and improve sales technique
Attract new business and convert more callers to customers
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What are YOUR numbers?
Do you know the return on investment (ROI) for each of your marketing campaigns? If not, you have come to the right place.
As a marketer, I have become obsessed with this question. Most business owners are on tight budgets when it comes to marketing and cannot afford to waste valuable advertising dollars. They must know which campaigns are effective and which should be cut. And, this information shouldn’t take long to obtain, as the more time that goes by, the more money that is thrown away.
There is a solution.
I have developed numerous systems that take the guesswork out of marketing. These programs will help you:
- Make sure your marketing message is working
- Evaluate which marketing placements are the most effective
- Track incoming sales calls and capture lead information
- Ensure new potential customer calls are handled appropriately
- Convert incoming calls to actual sales
There is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment (ROI) and identify strengths and weaknesses of your marketing and customer service programs than through my systems.
Below is a brief summary of powerful services that will help you maximize your marketing efforts and substantially grow your business:
Call Tracking System
This amazing system will accurately measure the success of your media buys, as well as provide you with a comparison between your ad campaigns and precise information regarding your marketing ROI and other ratios. You can also use the data offered in the call tracking system as a training tool for your staff...learn more
Dynamic Tracking System
If you are running a pay-per-click campaign or using other Internet marketing methods, you need to be able to track your offline contacts. This system provides you with the ability to do so. While Google Analytics is great for tracking online traffic, you have to be able to monitor your offline calls, too...learn more
The ROI Bridge
The ROI Bridge is an ROI marketing, tracking and measurement system that integrates with Infusionsoft Marketing Automation Software. All of your leads are captured automatically and incorporated into your marketing software. You don’t have to do anything, but focus on running your business!...learn more
Video Mystery Patient
If you have ever been curious about what your new patients experience when they are at your office, you no longer have to wonder. The Video Mystery Patient program allows you to see through the eyes of your new patients, so that you can quickly identify how they are treated and how your staff makes your presentations.
Call me today to find out more about how you can increase your marketing ROI, attract more customers and explode your business!...learn more

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ROI Guy Blog: Let’s Go To The Tape!
Tuesday, May 25th, 2010
Hi, Richard Seppala, “The ROI Guy,” here.
As I wrote in my latest article, “Get the Real Picture of Your Patient Procedure,” a Mystery Video Patient can open up your eyes to what really goes on at your practice like nothing else. It can also create the foundation for real …
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Marketing ROI Expert, Richard Seppala, Explains How Businesses Can Use Video To Increase Marketing ROI
Monday, July 5th, 2010
Richard Seppala, known as the “ROI Guy”, recently discussed how his Video Mystery Shopper service is helping businesses step back and take an objective look at how their business is being perceived by their customers.
Orlando, Fla. – July 5, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author …
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The ROI Guy: Get The Real Picture Of Your Patient Procedure
Friday, May 21st, 2010
Increase Your In-house ROI with “Mystery Video”
Richard Seppala, “The ROI Guy,” here. They say a picture is worth a thousand words - meaning it tells a story instantly. You see clearly what there is to see, without too much effort. If someone had to describe the picture to you, it would take …
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